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As a dynamic and results-oriented Marketing Manager, I am passionate about crafting innovative strategies that drive brand growth and customer engagement. My expertise lies in blending creative vision with data-driven decision-making to deliver impactful marketing campaigns across a variety of digital channels. I am a well-rounded communications professional with a deep understanding of marketing strategy, design and execution. Outside of my professional role, I am a digital creator who launched my platform three years ago while navigating ADHD and mental health challenges. Now reaching an audience of nearly 30,000 across my channels, I share honest, relatable insights into life, food and the best independent businesses to visit across South Wales which reaches 1 million users a month.…As a dynamic and results-oriented Marketing Manager, I am passionate about crafting innovative strategies that drive brand growth and customer engagement. My expertise lies in blending creative vision with data-driven decision-making to deliver impactful marketing campaigns across a variety of digital channels. I am a well-rounded communications professional with a deep understanding of marketing strategy, design and execution. Outside of my professional role, I am a digital creator who launched my platform three years ago while navigating ADHD and mental health challenges. Now reaching an audience of nearly 30,000 across my channels, I share honest, relatable insights into life, food and the best independent businesses to visit across South Wales which reaches 1 million users a month.

Beth Whelan

Marketing Strategist, Content Producer, Media Coordinator, +6

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As a dynamic and results-oriented Marketing Manager, I am passionate about crafting innovative strategies that drive brand growth and customer engagement. My expertise lies in blending creative vision with data-driven decision-making to deliver impactful marketing campaigns across a variety of digital channels. I am a well-rounded communications professional with a deep understanding of marketing strategy, design and execution. Outside of my professional role, I am a digital creator who launched my platform three years ago while navigating ADHD and mental health challenges. Now reaching an audience of nearly 30,000 across my channels, I share honest, relatable insights into life, food and the best independent businesses to visit across South Wales which reaches 1 million users a month.…As a dynamic and results-oriented Marketing Manager, I am passionate about crafting innovative strategies that drive brand growth and customer engagement. My expertise lies in blending creative vision with data-driven decision-making to deliver impactful marketing campaigns across a variety of digital channels. I am a well-rounded communications professional with a deep understanding of marketing strategy, design and execution. Outside of my professional role, I am a digital creator who launched my platform three years ago while navigating ADHD and mental health challenges. Now reaching an audience of nearly 30,000 across my channels, I share honest, relatable insights into life, food and the best independent businesses to visit across South Wales which reaches 1 million users a month.

Available to hire

As a dynamic and results-oriented Marketing Manager, I am passionate about crafting innovative strategies that drive brand growth and customer engagement. My expertise lies in blending creative vision with data-driven decision-making to deliver impactful marketing campaigns across a variety of digital channels. I am a well-rounded communications professional with a deep understanding of marketing strategy, design and execution.

Outside of my professional role, I am a digital creator who launched my platform three years ago while navigating ADHD and mental health challenges. Now reaching an audience of nearly 30,000 across my channels, I share honest, relatable insights into life, food and the best independent businesses to visit across South Wales which reaches 1 million users a month.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing and Communications Manager at Learning Partnership West

August 31, 2021 - September 3, 2025

Led the development and execution of comprehensive data-driven marketing strategies across 18 countries. Coordinated with internal teams to deliver tailored solutions and mentored junior account managers to enhance team performance. Analyzed market trends and customer insights to drive product positioning and messaging in both B2B and B2C verticals. Developed social media content strategies for clients in technology and culture sectors. Fostered strong, long-lasting client relationships as the primary contact ensuring satisfaction and addressing escalated concerns. Elevated marketing initiatives through collation and evaluation of ROI and POE reporting. Successfully developed and maintained retainer clients for the agency bringing in approximately £0.5 million additional revenue. Executed successful cross EMEA campaigns that provided extensive lead generation and business growth for clients. Developed public-facing website and social media channels to promote the organization's purpos

Head of Marketing at Matrix Group

April 1, 2025 - Present

Develop and deliver the annual marketing plan, translating commercial goals into strategic, measurable initiatives. Lead the in-house marketing team, conducting regular 1:1s and performance reviews while managing external agencies and freelancers. Own and optimise marketing performance, maintaining a hands-on approach across planning, execution, and reporting. Manage the marketing budget ensuring efficient allocation of spend to drive maximum return on investment. Act as brand guardian ensuring consistency across all channels while producing compelling content and assets to support business functions. Plan and execute integrated campaigns for new site launches aligning physical and digital touchpoints across the full customer journey.