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Hello, I’m Talia, a freelance B2B SaaS marketing leader with 20 years’ experience owning market strategy and execution, driving measurable commercial outcomes across global organizations. I'm an experienced pair of hands for fractional work and for one-off projects. I translate business priorities into integrated, high-impact marketing programmes across marketing, communications, branding and events. I’m equally confident shaping strategy and leading execution, delivering growth through brand, demand generation, events, social media, product marketing and public relations.…Hello, I’m Talia, a freelance B2B SaaS marketing leader with 20 years’ experience owning market strategy and execution, driving measurable commercial outcomes across global organizations. I'm an experienced pair of hands for fractional work and for one-off projects. I translate business priorities into integrated, high-impact marketing programmes across marketing, communications, branding and events. I’m equally confident shaping strategy and leading execution, delivering growth through brand, demand generation, events, social media, product marketing and public relations.

Talia Geberovich

Marketing Strategist, Growth Marketer, Product Marketer, +6

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Hello, I’m Talia, a freelance B2B SaaS marketing leader with 20 years’ experience owning market strategy and execution, driving measurable commercial outcomes across global organizations. I'm an experienced pair of hands for fractional work and for one-off projects. I translate business priorities into integrated, high-impact marketing programmes across marketing, communications, branding and events. I’m equally confident shaping strategy and leading execution, delivering growth through brand, demand generation, events, social media, product marketing and public relations.…Hello, I’m Talia, a freelance B2B SaaS marketing leader with 20 years’ experience owning market strategy and execution, driving measurable commercial outcomes across global organizations. I'm an experienced pair of hands for fractional work and for one-off projects. I translate business priorities into integrated, high-impact marketing programmes across marketing, communications, branding and events. I’m equally confident shaping strategy and leading execution, delivering growth through brand, demand generation, events, social media, product marketing and public relations.

Available to hire

Hello, I’m Talia, a freelance B2B SaaS marketing leader with 20 years’ experience owning market strategy and execution, driving measurable commercial outcomes across global organizations. I’m an experienced pair of hands for fractional work and for one-off projects.

I translate business priorities into integrated, high-impact marketing programmes across marketing, communications, branding and events. I’m equally confident shaping strategy and leading execution, delivering growth through brand, demand generation, events, social media, product marketing and public relations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Hebrew (modern)

Fluent

Spanish; Castilian

Intermediate

Work Experience

Head of Marketing & Communications

March 1, 2020 - November 1, 2025

Overseeing global marketing, communications, and branding for a high-growth PE-backed SaaS FinTech provider of multi-asset trading technology. Led GTM, brand, and demand-generation strategies; refined brand positioning; delivered 15% YoY growth in MQLs and direct pipeline; led thought leadership, PR and industry engagement; directed multi-brand integration following acquisition; launched data-driven cross-sell campaigns; delivered 50+ industry and corporate award wins; built KPI framework; managed 25+ events annually; led a cross-functional global marketing team across demand generation, product marketing, content, design and communications.

Director of Marketing at Aptem

May 1, 2018 - March 1, 2020

Delivered full-funnel B2B marketing strategy across education technology; led company-wide rebrand and repositioning; achieved 25% YoY increase in MQLs; implemented Salesforce Pardot for marketing automation and ROI measurement; partnered with Product and Sales to refine GTM messaging and accelerate top-of-funnel growth.

Director of Marketing & Communications at TradeWeb

May 1, 2017 - April 1, 2018

Managed integrated marketing communications strategy across Europe, Middle East & Africa and Asia-Pacific; developed consistent multi-product messaging and brand alignment.

Assistant Marketing Director (maternity cover) at Inflexion Private Equity

September 1, 2015 - August 1, 2016

Led investor communications, branding, and PR across multiple acquisitions; produced award-winning communications and partnership materials.

Founder at Do It For Mummy

March 1, 2015 - October 1, 2017

Built a digital platform from concept to launch, generating 8,000+ visits in 3 months; designed B2C marketing and content strategy, SEO, and brand identity.

Integrated Marketing Manager at Dow Jones

October 1, 2011 - March 1, 2015

Delivered multi-channel B2B marketing for institutional clients (Factiva, Risk & Compliance, FX); supported product launches generating $2M+ in first-year revenue.

Marketing Specialist at FX Alliance (FX ALL)

December 1, 2009 - October 1, 2011

Managed EM EA/APAC marketing for a global FX platform pre-acquisition by Thomson Reuters.

International Sales & Marketing Executive at MINIFRAME

May 1, 2007 - August 1, 2009

Built international distribution across 25+ countries and increased web traffic by 33%.