Talia Geberovich

Available to hire

Hello, I’m Talia, a freelance B2B SaaS marketing leader with 20 years’ experience owning market strategy and execution, driving measurable commercial outcomes across global organizations.

About

Hello, I’m Talia, a freelance B2B SaaS marketing leader with 20 years’ experience owning market strategy and execution, driving measurable commercial outcomes across global organizations. I’m an experienced pair of hands for fractional work and for one-off projects.

I translate business priorities into integrated, high-impact marketing programmes across marketing, communications, branding and events. I’m equally confident shaping strategy and leading execution, delivering growth through brand, demand generation, events, social media, product marketing and public relations.

  • 18 years' experience
  • Joined February 2026

Languages

  • Hebrew (modern)Fluent
  • Spanish; CastilianIntermediate

Industry experience

  • Software & Internet
  • Financial Services
  • Education
  • Professional Services
  • Media & Entertainment

More experts in London, United Kingdom

Work experience· 8 roles

Head of Marketing & CommunicationsMar 2020 – Nov 2025 · 5 yrs 9 mos

Overseeing global marketing, communications, and branding for a high-growth PE-backed SaaS FinTech provider of multi-asset trading technology. Led GTM, brand, and demand-generation strategies; refined brand positioning; delivered 15% YoY growth in MQLs and direct pipeline; led thought leadership, PR and industry engagement; directed multi-brand integration following acquisition; launched data-driven cross-sell campaigns; delivered 50+ industry and corporate award wins; built KPI framework; managed 25+ events annually; led a cross-functional global marketing team across demand generation, product marketing, content, design and communications.

Director of Marketing · AptemMay 2018 – Mar 2020 · 1 yr 11 mos

Delivered full-funnel B2B marketing strategy across education technology; led company-wide rebrand and repositioning; achieved 25% YoY increase in MQLs; implemented Salesforce Pardot for marketing automation and ROI measurement; partnered with Product and Sales to refine GTM messaging and accelerate top-of-funnel growth.

Director of Marketing & Communications · TradeWebMay 2017 – Apr 2018 · 1 yr

Managed integrated marketing communications strategy across Europe, Middle East & Africa and Asia-Pacific; developed consistent multi-product messaging and brand alignment.

Assistant Marketing Director (maternity cover) · Inflexion Private EquitySep 2015 – Aug 2016 · 1 yr
Founder · Do It For MummyMar 2015 – Oct 2017 · 2 yrs 8 mos
Integrated Marketing Manager · Dow JonesOct 2011 – Mar 2015 · 3 yrs 6 mos
Marketing Specialist · FX Alliance (FX ALL)Dec 2009 – Oct 2011 · 1 yr 11 mos
International Sales & Marketing Executive · MINIFRAMEMay 2007 – Aug 2009 · 2 yrs 4 mos

Education

Executive MBA (Distinction) · City University London2011 – 2013
BA, French & German (2:1) · Hebrew University of Jerusalem2030 – 2026

Certifications and awards

Executive MBA (Distinction)2011 – 2013
BA in French & German (2:1)2030 – 2026

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