Available to hire
Hi, I’m Tamara, a results-driven digital marketing specialist with over 6 years of experience planning and executing successful Google Ads and Meta Ads campaigns. I empower small businesses in e-commerce and local services to overcome challenges such as limited budgets and technical constraints, consistently driving impactful and measurable results.
Skills
Experience Level
Language
Bulgarian
Fluent
English
Advanced
Russian
Fluent
German
Beginner
Work Experience
Digital Marketing Specialist at Shumen Symphony Orchestra
April 20, 2023 - July 20, 2024Developed and optimized Meta Ads and Google Ads campaigns for live events; implemented marketing audits and performance analysis using GA4; improved CTR and CPC metrics; delivered ticket sales for live events and generated inbound inquiries.
Freelance Digital Marketer
October 20, 2024 - PresentImplemented online ticket sales system and integrated digital promotion plan; delivered ticket sales with advertising budget; managed Meta Ads & GA4 campaigns; prepared and executed marketing plans for live events.
Digital Marketing Specialist at Shumen Symphony Orchestra
April 1, 2023 - July 31, 2024- Planned and executed paid social media campaigns (Meta Ads) to promote
concerts and cultural events
- Developed and executed digital promotion strategies focused on audience
growth and event attendance
- Monitored campaign performance and engagement metrics to optimize reach
and results within limited budgets
Key results:
- Generated 174 on-site and 156 online ticket sales for a single event with a
€20 advertising budget
- Achieved 1,937 post engagements within 3 days at a cost of €0.001 per
engagement
- Delivered 194 event responses over 4 days at €0.15 per response
Marketing / SEO Specialist at Toshkina Medical Laboratory
October 1, 2022 - January 31, 2024- Planned and executed an SEO content strategy focused on medical services
and diagnostic products
- Created and published SEO-optimized blog articles and product/service
pages to increase organic visibility
- Conducted keyword research and content planning aligned with user search
intent
Key results:
- Increased organic traffic share to 84% of total website traffic
- Grew total users from 33k to 121k compared to the previous period
- Achieved an average engagement time of 1 min 26 sec through improved
content structure and relevance
Operations & Marketing Coordinator at Shumen Symphony Orchestra
March 1, 2016 - March 31, 2023- Coordinated the planning and execution of weekly live concerts (approx. 45
events per year)
- Maintained communication with media partners, including press releases and
interview coordination for guest performers
- Managed website and Facebook page content to inform audiences about
upcoming events
Education
Bachelor's Degree in Linguistics at Shumen University 'Konstantin Preslavsky', Bulgaria
September 16, 2012 - June 30, 2016Master's Degree in Linguistics at Shumen University 'Konstantin Preslavsky', Bulgaria
September 15, 2016 - June 30, 2017Qualifications
Google Ads
January 1, 2021 - February 15, 2021Advanced Marketing Operations
October 1, 2023 - November 15, 2023Google Analytics
April 1, 2021 - May 15, 2021SEO
March 1, 2021 - April 15, 2021Facebook Ads
November 1, 2020 - December 15, 2020Industry Experience
Media & Entertainment, Professional Services, Healthcare, Consumer Goods
Skills
Experience Level
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