Five years of experience in weaving data-driven social media narratives that captivate audiences across industries (banking, beauty, healthcare, mom and baby, alcohol). I craft engaging content, fostering vibrant communities, and developed impactful tactical and thematic campaigns that deliver targeted results with optimal social media strategy. Eager to learn, explore, also passionate about staying ahead of social media trends.

Tamara Karlina

Five years of experience in weaving data-driven social media narratives that captivate audiences across industries (banking, beauty, healthcare, mom and baby, alcohol). I craft engaging content, fostering vibrant communities, and developed impactful tactical and thematic campaigns that deliver targeted results with optimal social media strategy. Eager to learn, explore, also passionate about staying ahead of social media trends.

Available to hire

Five years of experience in weaving data-driven social media narratives that captivate audiences across industries (banking, beauty, healthcare, mom and baby, alcohol). I craft engaging content, fostering vibrant communities, and developed impactful tactical and thematic campaigns that deliver targeted results with optimal social media strategy. Eager to learn, explore, also passionate about staying ahead of social media trends.

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Experience Level

Language

English
Advanced
Indonesian
Fluent

Work Experience

Senior Social Media Executive at Dentsu Indonesia
August 1, 2021 - June 30, 2025
Managed KOL partnerships and brand collaborations, from influencer selection and briefing to campaign execution.
Senior Social Media Executive at Dentsu Indonesia
July 1, 2025 - Present
Strategic oversight of social media initiatives, influencer collaborations, and campaign delivery.
Strategic Planner Intern at Dentsu Indonesia
February 1, 2021 - July 1, 2021
Conducted market and consumer insight research to uncover insights and shape strategic recommendations.
Account Executive Intern at Studio Lingua
August 1, 2020 - November 1, 2020
Supported day-to-day client servicing activities, including project coordination, timeline management, and internal communication across teams. Assisted in preparing campaign briefs, presentations, and reports, ensuring client objectives were translated into actionable plans. Conducted KOL listing, outreach, negotiation, briefing, and compiled performance reports for client review.
Social Network Manager at Java Jazz Festival
May 1, 2022 - May 31, 2022
Conceptualized and curated dynamic content calendars for each platform, showcasing diverse musical talent, cultural experiences, and festival highlights. Developed lively online community fostering conversations and anticipation for JJF events.

Education

Bachelor’s degree in Marketing at Universitas Pelita Harapan
August 1, 2021 - December 31, 2023
Diploma in Advertising at Universitas Indonesia
August 1, 2018 - July 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Financial Services, Media & Entertainment, Professional Services, Education, Retail, Travel & Hospitality