Hi, I'm Tami Highbaugh, a Strategic Creative Director and Founder with over 20 years of experience leading AriesGDIM. I specialize in driving brand evolution and digital growth for a diverse range of clients. With a solid foundation in digital marketing and accounting, I've consistently delivered impressive results such as increasing traffic by over 50%, boosting sales by 25%, and lifting engagement by 65%. I love combining creativity with data to bring brands to life across all platforms. Over the years, I've developed expertise in creative leadership from initial concept right through to technical execution, mastering everything from art direction and UX design to social media management and e-commerce strategy. I'm passionate about crafting nature-inspired and healing-focused brand identities, and I thrive on helping clients grow through carefully optimized digital campaigns and creative assets.

Tami Highbaugh

Hi, I'm Tami Highbaugh, a Strategic Creative Director and Founder with over 20 years of experience leading AriesGDIM. I specialize in driving brand evolution and digital growth for a diverse range of clients. With a solid foundation in digital marketing and accounting, I've consistently delivered impressive results such as increasing traffic by over 50%, boosting sales by 25%, and lifting engagement by 65%. I love combining creativity with data to bring brands to life across all platforms. Over the years, I've developed expertise in creative leadership from initial concept right through to technical execution, mastering everything from art direction and UX design to social media management and e-commerce strategy. I'm passionate about crafting nature-inspired and healing-focused brand identities, and I thrive on helping clients grow through carefully optimized digital campaigns and creative assets.

Available to hire

Hi, I’m Tami Highbaugh, a Strategic Creative Director and Founder with over 20 years of experience leading AriesGDIM. I specialize in driving brand evolution and digital growth for a diverse range of clients. With a solid foundation in digital marketing and accounting, I’ve consistently delivered impressive results such as increasing traffic by over 50%, boosting sales by 25%, and lifting engagement by 65%. I love combining creativity with data to bring brands to life across all platforms.

Over the years, I’ve developed expertise in creative leadership from initial concept right through to technical execution, mastering everything from art direction and UX design to social media management and e-commerce strategy. I’m passionate about crafting nature-inspired and healing-focused brand identities, and I thrive on helping clients grow through carefully optimized digital campaigns and creative assets.

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Language

English
Fluent

Work Experience

Founder, Owner & Creative Director at ARIESGDIM.COM
January 1, 2002 - June 11, 2024
Founded a full-service creative practice managing over 20 client partnerships. Directed end-to-end creative vision, client acquisition, and cross-functional execution. Led WooCommerce strategy including UX design and content optimization resulting in a 50% increase in traffic. Implemented conversion tactics driving 25% sales growth. Managed social media ecosystems across Facebook, Instagram, TikTok, and Pinterest, including content calendars, visuals, and conversion copy. Art-directed all assets including digital ads, packaging concepts, and print collateral. Oversaw site maintenance and technical operations including hosting collaboration and WooCommerce backend.
Lead Creative Director at EARTH + FIRE
January 1, 2019 - June 11, 2024
Lead creative direction focused on brand strategy, art direction, client management, concept development, and cross-platform design to enhance brand vision and market presence.
Strategic Creative Partner at DAWN A. SCOTT, NALP + CAM
January 1, 2002 - June 11, 2024
Designed compliant ADA/Fair Housing graphics contributing to higher retention and occupancy rates. Helped client growth by elevating marketing to support larger properties and higher salaries.
Digital Transformation Lead at CRISPUS ATTUCKS ALUMNI LETTERMENS CLUB
January 1, 2023 - June 11, 2024
Revamped organization website resulting in a 65% increase in traffic. Launched WooCommerce functionalities including donations and ticketing. Streamlined fundraising processes enhancing operational efficiency.
Brand Architect at GENESIS SECURITY GROUP | GENESIS SECURITY, LLC
January 1, 2002 - June 11, 2024
Founded and led a full-service creative practice managing over 20 client relationships, directing brand vision, digital strategy, and client acquisition. Created nature-inspired brand identities and healing-focused messaging across web, social, and print channels.

Education

MS at Full Sail University
January 1, 2009 - December 31, 2010
BS at Martin University
January 1, 1996 - December 31, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Retail, Media & Entertainment, Non-Profit Organization, Real Estate & Construction