Ruth Tan

As a Southeast Asia Digital Marketing Manager with six years of experience in the tobacco industry, my core expertise includes social media strategy, community management, and influencer collaboration across multiple platforms. I specialize in crafting localized strategies that actually speak to real people, because one-size-fits-all never works here. I have successfully led digital marketing campaigns tailored to diverse markets, working closely with cross-functional local teams and external partners to deliver results in regulated environments.

In addition to consumer engagement, I have supported e-commerce growth through strategic content planning, ads and digital asset development. I work closely with markets across the region to ensure every campaign is relevant, compliant and impactful.