As a Southeast Asia Digital Marketing Manager with six years of experience in the tobacco industry, my core expertise includes social media strategy, community management, and influencer collaboration across multiple platforms. I specialize in crafting localized strategies that actually speak to real people, because one-size-fits-all never works here. I have successfully led digital marketing campaigns tailored to diverse markets, working closely with cross-functional local teams and external partners to deliver results in regulated environments. In addition to consumer engagement, I have supported e-commerce growth through strategic content planning, ads and digital asset development. I work closely with markets across the region to ensure every campaign is relevant, compliant and impactful.

Ruth Tan

As a Southeast Asia Digital Marketing Manager with six years of experience in the tobacco industry, my core expertise includes social media strategy, community management, and influencer collaboration across multiple platforms. I specialize in crafting localized strategies that actually speak to real people, because one-size-fits-all never works here. I have successfully led digital marketing campaigns tailored to diverse markets, working closely with cross-functional local teams and external partners to deliver results in regulated environments. In addition to consumer engagement, I have supported e-commerce growth through strategic content planning, ads and digital asset development. I work closely with markets across the region to ensure every campaign is relevant, compliant and impactful.

Available to hire

As a Southeast Asia Digital Marketing Manager with six years of experience in the tobacco industry, my core expertise includes social media strategy, community management, and influencer collaboration across multiple platforms. I specialize in crafting localized strategies that actually speak to real people, because one-size-fits-all never works here. I have successfully led digital marketing campaigns tailored to diverse markets, working closely with cross-functional local teams and external partners to deliver results in regulated environments.

In addition to consumer engagement, I have supported e-commerce growth through strategic content planning, ads and digital asset development. I work closely with markets across the region to ensure every campaign is relevant, compliant and impactful.

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Language

English
Advanced
Chinese
Fluent
Malay
Advanced

Work Experience

Senior Executive, Marketing Department (ATL & BT L) at RELX International / 悦刻 Shenzhen
December 31, 2024 - December 31, 2024
Marketing lead for ATL & BTL activities; sourced for agencies, pitched, onboarded agencies, and aligned campaigns with company direction. Managed KOL partnerships, CRM & EDM, and offline events; oversaw budgeting, reporting to HQ, and coordinated with distributors and vendors to support regional go-to-market initiatives.

Education

Degree in Psychology at Tunku Abdul Rahman University College
January 1, 2012 - December 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Software & Internet, Retail