Graphic Design Portfolio
Liying Tang
Published
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• Branding & Rebranding: Created brand identities (logos, color palettes, type systems, brand guidelines)
and executed rebrands for diverse audiences.
• Editorial & Brochure Design: Designed brochures, reports, and layouts using visual hierarchy, grid systems, and typesetting for clarity and engagement.
• Packaging Design: Developed retail-ready packaging with consideration for dielines, storytelling, material constraints, and shelf appeal.
• UX/UI Design: Built responsive web/app prototypes using user-centered principles, wireframes, and high-fidelity mockups.