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I’m Rabeya Amin Tanhad, a digital & content marketing specialist based in Lahti, Finland, with 5+ years of experience planning and executing omnichannel campaigns across paid advertising, email marketing, and content strategy. I’ve worked especially within regulated, clinically-adjacent environments (medical aesthetics/skincare), where I focus on accuracy, brand consistency, and compliant messaging across web, email, and social channels. I lead end-to-end growth efforts—from website/Shopify optimization and customer journey improvements (using GA4, Shopify, and Klaviyo) to performance reporting against KPIs. I also enjoy creating and coordinating consumer education content, collaborating cross-functionally with developers and clinics, and aligning creative with approval workflows to drive awareness, engagement, and conversion.…I’m Rabeya Amin Tanhad, a digital & content marketing specialist based in Lahti, Finland, with 5+ years of experience planning and executing omnichannel campaigns across paid advertising, email marketing, and content strategy. I’ve worked especially within regulated, clinically-adjacent environments (medical aesthetics/skincare), where I focus on accuracy, brand consistency, and compliant messaging across web, email, and social channels. I lead end-to-end growth efforts—from website/Shopify optimization and customer journey improvements (using GA4, Shopify, and Klaviyo) to performance reporting against KPIs. I also enjoy creating and coordinating consumer education content, collaborating cross-functionally with developers and clinics, and aligning creative with approval workflows to drive awareness, engagement, and conversion.

Rabeya Amin Tanhad

Content Producer, Social Media Manager, Web Designer, +7

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I’m Rabeya Amin Tanhad, a digital & content marketing specialist based in Lahti, Finland, with 5+ years of experience planning and executing omnichannel campaigns across paid advertising, email marketing, and content strategy. I’ve worked especially within regulated, clinically-adjacent environments (medical aesthetics/skincare), where I focus on accuracy, brand consistency, and compliant messaging across web, email, and social channels. I lead end-to-end growth efforts—from website/Shopify optimization and customer journey improvements (using GA4, Shopify, and Klaviyo) to performance reporting against KPIs. I also enjoy creating and coordinating consumer education content, collaborating cross-functionally with developers and clinics, and aligning creative with approval workflows to drive awareness, engagement, and conversion.…I’m Rabeya Amin Tanhad, a digital & content marketing specialist based in Lahti, Finland, with 5+ years of experience planning and executing omnichannel campaigns across paid advertising, email marketing, and content strategy. I’ve worked especially within regulated, clinically-adjacent environments (medical aesthetics/skincare), where I focus on accuracy, brand consistency, and compliant messaging across web, email, and social channels. I lead end-to-end growth efforts—from website/Shopify optimization and customer journey improvements (using GA4, Shopify, and Klaviyo) to performance reporting against KPIs. I also enjoy creating and coordinating consumer education content, collaborating cross-functionally with developers and clinics, and aligning creative with approval workflows to drive awareness, engagement, and conversion.

Available to hire

I’m Rabeya Amin Tanhad, a digital & content marketing specialist based in Lahti, Finland, with 5+ years of experience planning and executing omnichannel campaigns across paid advertising, email marketing, and content strategy. I’ve worked especially within regulated, clinically-adjacent environments (medical aesthetics/skincare), where I focus on accuracy, brand consistency, and compliant messaging across web, email, and social channels.

I lead end-to-end growth efforts—from website/Shopify optimization and customer journey improvements (using GA4, Shopify, and Klaviyo) to performance reporting against KPIs. I also enjoy creating and coordinating consumer education content, collaborating cross-functionally with developers and clinics, and aligning creative with approval workflows to drive awareness, engagement, and conversion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Bengali

Fluent

English

Fluent

Hindi

Fluent

Malay

Advanced

Finnish

Beginner

Work Experience

Digital Marketing & Website Strategist at SKRYBE (Medical Aesthetics)

June 1, 2025 - Present

Led digital marketing and a full Shopify website revamp for a regulated medical-aesthetics brand across the US and UK. Owned website copy and product messaging, coordinating UX/content/feature updates with designers and developers while keeping claims accurate and brand-consistent. Drove email marketing with Klaviyo through automated flows, newsletters, and A/B tests to support education and conversion. Tracked performance using GA4, Shopify, and Klaviyo analytics to optimize the customer journey and ensure cross-channel messaging consistency.

Digital Marketing & Website Strategist at SKRYBE

June 1, 2025 - November 24, 2025

Leading full Shopify website revamp (US & UK) and collaborating with developers and designers on UX and features. Writing all website copy and managing CMS updates (products, images, troubleshooting). Driving email marketing via Klaviyo: automated flows, newsletters, A/B tests. Coordinating product messaging and brand consistency across web, email, and campaigns. Analyzing journey performance with GA4, Shopify, and Klaviyo to optimize subscriptions. Grew TikTok following from 0 to 1M with original user-generated content. Managed Facebook, Instagram, and TikTok Shop campaigns. Hosted live product streams with influencers and ran performance ads on Meta Ads Manager.

Digital Marketing & Social Media Strategist at Automotive Synergy

October 1, 2023 - May 31, 2025

Planned and executed campaigns across social, marketplace, and web channels while supporting brand rebranding and a website redesign. Managed paid advertising using Meta Ads Manager and TikTok Ads Manager to drive traffic, engagement, and sales against KPI and ROI goals. Oversaw marketplace listings (Shopee, Lazada, TikTok Shop) and coordinated influencer partnerships to extend campaign reach.

Social Media Manager at 3W Clinic Malaysia

September 30, 2023 - September 30, 2023

E-commerce & Content Marketing Specialist with 5+ years’ experience across social, email, and web platforms. Skilled in Shopify UX, SEO, and campaign execution with proven success in driving engagement and conversions. Led influencer collaborations and content strategy.

Social Media Manager at 3W Clinic Malaysia

September 1, 2023 - September 1, 2023

E-commerce & Content Marketing Specialist with 5+ years’ experience across social, email, and web platforms. Proficient in Shopify, Klaviyo, UX, content strategy, and campaign execution with proven success in driving engagement and conversions. Strong cross-functional collaboration to deliver integrated campaigns across channels.

Visual Designer & Content Strategist at Miniface Beauty

May 1, 2022 - May 1, 2022

Rebranded and redesigned the company website; managed social media channels and produced marketing visuals. Supported content campaigns to grow brand awareness and designed logos, banners, ads, and visuals for branding assets.

TikTok Key Account Manager at 3W Clinic Malaysia

January 1, 2022 - September 30, 2023

Built a consumer awareness and education content strategy for a medical aesthetics clinic and grew TikTok from 0 to 100K followers through original and UGC video content. Managed multi-channel campaigns across Facebook, Instagram, TikTok, and TikTok Shop with a focus on accurate, compliant communication about treatments and products. Hosted live product/treatment streams and collaborated with influencers to expand reach, and ran performance ads on Meta and TikTok to optimize spend toward engagement and conversion goals.

Visual Designer & Content Creator at Miniface Beauty

October 1, 2021 - May 31, 2022

Created brand-aligned visual and video content for a skincare/beauty brand across website, e-commerce, and social channels. Produced creative assets for a full brand repositioning and supported content development to strengthen brand presence and consumer engagement.