Connect. Create. Convert. Digital marketing with meaning. I connect people, cultures and ideas through innovative communication strategies and authentic storytelling. I pursue high quality and professional standards to guide organizations confidently into the digital future with a strategic, sustainable and human approach. I thrive at the intersection of creativity and impact, leading multidisciplinary teams to develop clear narratives, strong brands and measurable marketing outcomes in fast-paced environments.…

Tanja Schmid

Connect. Create. Convert. Digital marketing with meaning. I connect people, cultures and ideas through innovative communication strategies and authentic storytelling. I pursue high quality and professional standards to guide organizations confidently into the digital future with a strategic, sustainable and human approach. I thrive at the intersection of creativity and impact, leading multidisciplinary teams to develop clear narratives, strong brands and measurable marketing outcomes in fast-paced environments.…

Available to hire

Connect. Create. Convert.
Digital marketing with meaning.

I connect people, cultures and ideas through innovative communication strategies and authentic storytelling. I pursue high quality and professional standards to guide organizations confidently into the digital future with a strategic, sustainable and human approach.

I thrive at the intersection of creativity and impact, leading multidisciplinary teams to develop clear narratives, strong brands and measurable marketing outcomes in fast-paced environments.

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Skills

Experience Level

Language

German
Fluent
English
Fluent
French
Advanced
Italian
Beginner
Dutch
Beginner

Work Experience

Head of Marketing & Communications at Divas Asset Management AG
January 1, 2023 - February 1, 2025
Leading corporate communications strategy across all channels; directing campaign planning; overseeing redesign and launch of corporate website with blog and landing pages; managing social media (LinkedIn, Instagram, Facebook); coordinating press coverage and PR materials; developing SEO/SEA and email marketing strategies; driving engagement through innovative storytelling and cross-channel branding.
Independent Music Journalist, Photographer & Visual Designer
January 1, 2009 - Present
Produced editorial content, photography and visual media for magazines and artists; developed integrated marketing strategies including websites and social media; created live visuals and multimedia content for music events; built a diverse digital footprint across Europe.
Social Media Manager at Hofgut Sternen, Black Forest, Germany
January 1, 2019 - December 31, 2019
Oversaw social media strategy and content production for Hofgut Sternen.
Event Designer & PR Project Manager at Thomi Bräm PR Consultancy & Publishing
January 1, 2000 - December 31, 2009
Led end-to-end event design and exhibition projects; managed budgeting, coordination, and execution; acted as PR project manager for Baden-based consultancy.
Administrator at Motorola (via Adecco), Schlieren
January 1, 1999 - December 31, 1999
Created ISO 9001 process flow charts and supported general administration and bilingual correspondence in English and German.
Head Of Communication and Community at MyBluePlanet
March 1, 2025 - October 31, 2025
-Leadership and continuous development of the communications and marketing team -Development and implementation of integrated, cross-channel communication strategies -Design of tailored marketing strategies for NGOs and mission-driven organizations -Cross-functional project coordination to ensure a consistent brand presence -Analysis and optimization of campaign performance -Community building through storytelling and creative approaches -Strengthening internal and external communication in alignment with organizational goals
Online Marketing Manager Freelance at AP Dialog AG
October 1, 2025 - Present
-Development and execution of data-driven online marketing strategies with a strong focus on SEO, SEA, and geo-targeted campaigns -Planning, managing, and optimizing paid search campaigns (Google Ads, Bing Ads), including budget control, keyword strategy, and performance tracking -Continuous improvement of organic visibility through technical SEO, on-page and off-page optimization, and content strategy -Management, optimization, and further development of websites with a focus on UX, conversion rate optimization (CRO), and performance -Implementation of geo-targeted marketing strategies to reach relevant audiences in specific regions and markets -Monitoring, analysis, and reporting of KPIs using tools such as Google Analytics, Search Console, and other performance platforms -Collaboration with content, design, and development teams to ensure consistent and effective digital presence -Identification of trends, opportunities, and innovations in search marketing and digital channels
Head of Marketing & Communications at My Blue Planet
February 1, 2023 - February 28, 2025
Leads and grows the marketing and communications function; develops omnichannel campaigns, manages the corporate website relaunch including blog and landing pages, and expands social media presence (LinkedIn, Instagram, Facebook). Coordinates PR articles and industry contributions; drives SEO/SEA initiatives and email marketing.
Head of Marketing & Communications at My Blue Planet
March 1, 2025 - Present
Overall leadership and ongoing development of the marketing team; strategic planning and execution of campaigns; brand management and cross-functional collaboration; strengthening digital strategy and content across channels.

Education

Yoga Teacher Training at Hatha & Kundalini Yoga Teacher Training, Rishikesh, India
January 1, 2024 - December 31, 2024
Certified PR & Corporate Communications Specialist at Swiss Marketing Academy
January 1, 2021 - December 31, 2021
PR Assistant at Swiss Marketing Academy
January 1, 2021 - December 31, 2021
Language Stay in England at England (London & Sheffield)
January 1, 1997 - December 31, 1997
Web Design & IT at SIZ, Switzerland
January 1, 1999 - December 31, 2003
Design Foundation at KS Aarau
January 1, 1993 - December 31, 1994
Gymnasium Baden at Gymnasium Baden
January 1, 1990 - December 31, 1993
Gymnasium Leuggern at Gymnasium Leuggern
January 1, 1994 - December 31, 1995
Hatha & Kundalini Yoga Teacher Training at Rishikesh, India
January 1, 2024 - April 13, 2026
PR-Fachfrau & Corporate Communication at Swiss Marketing Academy
January 1, 2021 - December 31, 2021
PR-Assistentin at Swiss Marketing Academy
January 1, 2021 - December 31, 2021
Schreibwerkstatt at Schreibwerkstatt
January 1, 2015 - December 31, 2015
Schreiben fürs Internet (Blogwerk) at Blogwerk
January 1, 2014 - December 31, 2014
Sprachaufenthalt in England at London & Sheffield, England
January 1, 1997 - December 31, 1999
Web design & IT at SIZ Schweiz
January 1, 1999 - December 31, 2003
Gestaltung Grundausbildung at KSB Aarau
January 1, 1993 - December 31, 1994
Gymnasium Baden at Gymnasium Baden
January 1, 1990 - December 31, 1993
Gymnasium Leuggern at Gymnasium Leuggern
January 1, 1990 - December 31, 1993

Qualifications

Creative Writing Workshop
January 1, 2015 - December 31, 2015
Online Writing for Blogs & Web
January 1, 2014 - December 31, 2014
English Conversation Course, Level C1
January 1, 2012 - December 31, 2014
Yoga Teacher Training
January 1, 2024 - December 31, 2024
Certified PR & Corporate Communications Specialist
January 1, 2021 - December 31, 2021
PR Assistant
January 1, 2021 - December 31, 2021
Language Stay in England
January 1, 1997 - December 31, 1997
Englisch Konversationskurs, Niveau C1
January 1, 2012 - December 31, 2014
PR-Fachfrau & Corporate Communication
January 1, 2021 - December 31, 2021
Schreiben fürs Internet (Blogwerk)
January 1, 2014 - December 31, 2014

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Education, Software & Internet, Other

Skills

Experience Level