Tanja Schmid

-Development and execution of data-driven online marketing strategies with a strong focus on SEO, SEA, and geo-targeted campaigns -Planning, managing, and optimizing paid search campaigns (Google Ads, Bing Ads), including budget control, keyword strategy, and performance tracking -Continuous improvement of organic visibility through technical SEO, on-page and off-page optimization, and content strategy -Management, optimization, and further development of websites with a focus on UX, conversion rate optimization (CRO), and performance -Implementation of geo-targeted marketing strategies to reach relevant audiences in specific regions and markets -Monitoring, analysis, and reporting of KPIs using tools such as Google Analytics, Search Console, and other performance platforms -Collaboration with content, design, and development teams to ensure consistent and effective digital presence -Identification of trends, opportunities, and innovations in search marketing and digital channels

Overall leadership and ongoing development of the marketing team; strategic planning and execution of campaigns; brand management and cross-functional collaboration; strengthening digital strategy and content across channels.

-Leadership and continuous development of the communications and marketing team -Development and implementation of integrated, cross-channel communication strategies -Design of tailored marketing strategies for NGOs and mission-driven organizations -Cross-functional project coordination to ensure a consistent brand presence -Analysis and optimization of campaign performance -Community building through storytelling and creative approaches -Strengthening internal and external communication in alignment with organizational goals