Hi there! I am Tanya Sharma, a data enthusiast with a strong background in marketing and research. I specialize in leveraging data to drive growth strategies and enhance campaign effectiveness. I'm passionate about blending analytical and creative skills to develop compelling content and insights that resonate with audiences. Let's connect and explore the world of data-driven storytelling!…

Tanya Sharma

Hi there! I am Tanya Sharma, a data enthusiast with a strong background in marketing and research. I specialize in leveraging data to drive growth strategies and enhance campaign effectiveness. I'm passionate about blending analytical and creative skills to develop compelling content and insights that resonate with audiences. Let's connect and explore the world of data-driven storytelling!…

Available to hire

Hi there! I am Tanya Sharma, a data enthusiast with a strong background in marketing and research. I specialize in leveraging data to drive growth strategies and enhance campaign effectiveness. I’m passionate about blending analytical and creative skills to develop compelling content and insights that resonate with audiences. Let’s connect and explore the world of data-driven storytelling!

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Skills

Experience Level

Data Visualization
Expert
SEO
Expert
Power BI
Expert
Python
Expert
SQL
Expert
R
Expert
Tableau
Expert

Language

English
Fluent
Hindi
Fluent

Work Experience

Marketing & Growth Insights Lead at Futuresmith | Naviroop Solutions PVT
October 1, 2024 - July 1, 2025
In this role, I conducted data-driven marketing analyses using tools like Google Sheets and Tableau to optimize campaigns. I mentored a team of writers and marketers, designed growth strategy frameworks, and built cross-functional dashboards to track key performance indicators.
Content Strategist at Futuresmith | Naviroop Solutions PVT
July 1, 2023 - September 1, 2024
Managed SEO pipelines and developed comprehensive content strategies for various campaigns that significantly increased organic reach through analytical optimization and A/B testing.
Content Writer at Futuresmith | Naviroop Solutions PVT
April 1, 2023 - July 1, 2023
Authored over 100 SEO-optimized blogs, improving site rankings and engagement through targeted keyword research and competitive analysis.
Content Intern at Futuresmith | Naviroop Solutions PVT
January 1, 2023 - April 1, 2023
Assisted in creating and scheduling content for multiple brands and supported editorial tasks across various channels.
Project Manager (Contract) at ArisiumLearn, Naviroop Solutions Pvt. Ltd.
November 1, 2024 - Present
Overseeing operations and launch of a career bootcamp platform, leading a dedicated team to ensure optimal user experience and branding strategies.
Content Writer (Part-Time) at Futuresmith | Naviroop Solutions PVT
April 1, 2023 - July 1, 2023
Authored 100+ SEO-optimized blogs, improving client site rankings and click-through rates. Performed keyword research and competitive analysis to guide campaign decisions.
Project Manager at ArisiumLearn, Naviroop Solutions Pvt. Ltd.
November 1, 2024 - Present
Overseeing operations and launch of ArisiumLearn, a career bootcamp platform offering courses in Data Science and Digital Marketing. Led a team of developers, designers, and marketers to deliver a seamless learner experience. Designed branding and placement strategy integrating analytics, feedback, and user data.

Education

B.Sc in Mathematics (Minor in Computer Science) at Mansarover University
January 1, 2022 - January 1, 2025

Qualifications

Google Data Analytics Professional Certificate
January 1, 2023 - February 2, 2026
Introduction To Mathematical Thinking by Stanford
January 1, 2023 - February 2, 2026
Julia Scientific Computing
January 1, 2023 - February 2, 2026
Google Data Analytics Professional Certificate
January 11, 2030 - February 3, 2026
Introduction To Mathematical Thinking by Stanford
January 11, 2030 - February 3, 2026
Julia Scientific Computing
January 11, 2030 - February 3, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet
    paper Content Strategy
    Futuresmith had just gone through a rebrand. They wanted something that felt like a fresh start but not too loud. I worked on the content side, making sure the announcement felt clean and confident. The point was simple: show change without losing trust. I also tracked engagement to see how the new identity was received, and the numbers told us we were moving in the right direction. Here the idea was to test humor. Could we strip a post down to one silly joke and still get engagement? The answer was yes. It worked as a scroll-breaker, got shares, and kept the brand from sounding too stiff. I monitored reach and reactions closely, and it confirmed humor could be part of the brand’s voice when used in the right doses. This was for a different mood. The client wanted a storytelling angle, something that built authority without sounding like a textbook. I suggested using cultural figures that people already respect. Ratan Tata was a natural pick. It made the post feel grounded and relatable. Analytics showed longer viewing time on this one — people stayed on the slides instead of scrolling past. In the end, every post was both a creative test and a data point. We weren’t just putting ideas out – we were watching what landed, what didn’t, and adjusting. That mix of storytelling and analytics is what shaped Futuresmith’s new voice.…
    paper Marketing Strategy
    I have developed a comprehensive description of your work based on the portfolio shared, focusing on your expertise in technical SEO, behavioral analysis, and strategic content for high-growth tech brands. I approached the digital presence of technical brands by focusing on the psychological triggers of the audience rather than just surface-level metrics. For NZXT, I built a content strategy that prioritized technical accuracy to foster community trust while ensuring visual engagement remained high across all social platforms. My work with GIGABYTE involved leading digital marketing for specific event windows where I ensured that every piece of promotional content was backed by a cohesive SEO strategy to maximize visibility during critical launch periods. When managing the website revamp for Inditronics, I focused on technical SEO and user flow to transform the site into a high-performing lead generation asset. I applied a similar data-driven methodology to Digital Dejavu,…
    uniE621 SQL for Data science
    In this project, I acted as a Lead Data Analyst for a global digital music store, utilizing the Chinook Database to transform raw transactional data into actionable growth strategies. My primary objective was to move beyond simple data retrieval and focus on monetization insights and market expansion. I designed and executed a suite of nine advanced SQL queries that dissected the platform’s performance across market penetration, content strategy, and customer lifetime value. By analyzing invoice trends and country-level spending behaviors, I identified high-value cities and untapped regions to help determine where marketing budgets should be allocated for maximum ROI. I also navigated complex relational schemas using multi-table joins and subqueries to rank artist dominance and genre patterns, providing a data-backed roadmap for playlist curation and licensing.…
    paper SQL for Data science
    In this project, I acted as a Lead Data Analyst for a global digital music store, utilizing the Chinook Database to transform raw transactional data into actionable growth strategies. My primary objective was to move beyond simple data retrieval and focus on monetization insights and market expansion. I designed and executed a suite of nine advanced SQL queries that dissected the platform’s performance across market penetration, content strategy, and customer lifetime value. By analyzing invoice trends and country-level spending behaviors, I identified high-value cities and untapped regions to help determine where marketing budgets should be allocated for maximum ROI. I also navigated complex relational schemas using multi-table joins and subqueries to rank artist dominance and genre patterns, providing a data-backed roadmap for playlist curation and licensing. sql dataanalytics datascience…
    paper Data Science

    I am a Data and Growth Intelligence Consultant working at the intersection of data analytics, machine learning, scientific computing, and behavioral science. I help brands understand why users behave the way they do and use these insights to improve SEO, SEM, funnels, pricing, and market research. By combining statistical analysis and predictive modeling with principles from neuroscience and behavioral economics, I design strategies that increase conversion rates, lower acquisition costs, and drive sustainable growth. I focus on translating complex data into clear, actionable decisions, serving as a bridge between technical analysis and business strategy. Clients rely on me for deep analysis, smarter experimentation, and growth strategies that reflect how humans actually think and make decisions.