Available to hire
I’m a creative and data-driven marketing professional with 8+ years of experience in content creation, SEO, digital marketing, and brand development.\n\nI drive brand growth by turning insights into engaging campaigns, partnering with cross-functional teams, and delivering memorable customer experiences using tools like Google Analytics and SEO best practices.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Product Marketing Specialist at Yocale Network Corporation
January 1, 2025 - September 7, 2025Led strategic content initiatives including SEO-optimized blogs, articles, and social media posts to boost organic traffic and engagement. Achieved 30% year-over-year website traffic growth through targeted campaigns and funnel optimization using Google Analytics and SEO best practices. Collaborated with design teams to produce newsletters, social media graphics, and feature highlights. Partnered with sales and development to align marketing with product goals and user needs. Directed promotional content rollouts for new features to improve user adoption and awareness.
Sales Manager & Human Resources Coordinator at Sears Canada
January 1, 2017 - September 7, 2025Managed a 31-person team across multiple departments, driving consistent overachievement of sales goals. Developed and implemented visual merchandising and promotional strategies that boosted seasonal sales by 15%. Trained and onboarded new staff, ensuring alignment with customer service and sales objectives. Executed in-store marketing events to increase foot traffic and customer retention.
Owner & Creative Director at Freelance Fashion Design Business
January 1, 2015 - September 7, 2025Designed and launched a beachwear collection, leading end-to-end brand development from concept to customer outreach. Built and managed digital marketing campaigns across social platforms, driving online engagement and visibility within niche fashion markets. Organized and promoted a runway show for RAW LA, garnering press and industry attention. Created high-quality visual content, including model photoshoots and lookbooks, for use in digital marketing and eCommerce.
Product Marketing Specialist at Yocale Network Corporation
January 1, 2025 - September 7, 2025Led strategic content initiatives, producing SEO-optimized blogs, articles, and social media posts to increase organic traffic and customer engagement. Increased website traffic by 30% year-over-year through targeted digital campaigns and funnel optimization using Google Analytics and SEO best practices. Collaborated with design teams to create visually compelling marketing materials including newsletters, social media graphics, and feature highlights. Partnered with sales and development teams to ensure marketing efforts aligned with product goals and user needs. Directed promotional content rollouts for new product features, improving user adoption and awareness.
Sales Manager & Human Resources Coordinator at Sears Canada
January 1, 2017 - September 7, 2025Managed a 31-person team across multiple departments, driving consistent overachievement of sales goals. Developed and implemented visual merchandising and promotional strategies that boosted seasonal sales by 15%. Trained and onboarded new staff, ensuring alignment with customer service and sales objectives. Executed in-store marketing events to increase foot traffic and customer retention.
Owner & Creative Director at Freelance Fashion Design Business
January 1, 2015 - September 7, 2025Designed and launched a beachwear collection, leading end-to-end brand development from concept to customer outreach. Built and managed digital marketing campaigns across social platforms, driving online engagement and visibility within niche fashion markets. Organized and promoted a successful runway show for RAW LA, garnering press and industry attention. Created high-quality visual content, including model photoshoots and lookbooks, for use in digital marketing and eCommerce.
Product Marketing Specialist at Yocale Network Corporation
January 1, 2025 - September 7, 2025Led strategic content initiatives, producing SEO-optimized blogs, articles, and social media posts; increased website traffic by 30% year-over-year through targeted campaigns and funnel optimization; collaborated with design teams on marketing materials; partnered with sales and development teams to align marketing with product goals and user needs; directed promotional content rollouts for new product features to improve user adoption and awareness.
Sales Manager & Human Resources Coordinator at Sears Canada
January 1, 2017 - September 7, 2025Managed a 31-person team across multiple departments, driving overachievement of sales goals; developed visual merchandising and promotional strategies; trained and onboarded staff; executed in-store events to increase foot traffic and customer retention.
Owner & Creative Director at Freelance Fashion Design Business
January 1, 2015 - September 7, 2025Designed and launched a beachwear collection, leading end-to-end brand development from concept to customer outreach; built and managed digital marketing campaigns; organized a runway show for RAW LA; created high-quality visual content for marketing and eCommerce.
Education
Bachelor of Business Administration (BBA) in Entrepreneurial Leadership at Kwantlen Polytechnic University
January 11, 2030 - September 7, 2025Diploma in Business Management at Kwantlen Polytechnic University
January 11, 2030 - September 7, 2025Bachelor of Business Administration (BBA) in Entrepreneurial Leadership at Kwantlen Polytechnic University
January 11, 2030 - September 7, 2025Diploma in Business Management at Kwantlen Polytechnic University
January 11, 2030 - September 7, 2025Bachelor of Business Administration (BBA) in Entrepreneurial Leadership at Kwantlen Polytechnic University
January 11, 2030 - September 7, 2025Diploma in Business Management at Kwantlen Polytechnic University
January 11, 2030 - September 7, 2025Qualifications
Google Analytics Certified
January 11, 2030 - September 7, 2025SEO Fundamentals
January 11, 2030 - September 7, 2025Google Analytics Certified
January 11, 2030 - September 7, 2025SEO Fundamentals
January 11, 2030 - September 7, 2025Google Analytics Certified
January 11, 2030 - September 7, 2025SEO Fundamentals
January 11, 2030 - September 7, 2025Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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