Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Sales Driver, Brand Marketer, and Strategist with 15+ years of B2B, B2C, and B2B2C experience generating leads, driving engagement, growing sales, and building loyalty. I’ve led teams of 1–25+ with budgets ranging from $500K to $7M, building relationships and developing marketing programs that connect strategy to results. I'm the kind of quarterback who can also run the ball! Specialties: Sales Enablement & Quarterbacking Marketing Strategy & Execution Multi-Channel Marketing Customer Acquisition & Retention Project Management & Workflow Brand Development & Management Content Development & Management Data-Driven Performance Analysis Workplace Culture & Inclusion Remote Team Leadership & Development Industries: Professional Services Real Estate Travel & Hospitality Retail Education Franchise Technology Non-Profit Health & Wellness…Sales Driver, Brand Marketer, and Strategist with 15+ years of B2B, B2C, and B2B2C experience generating leads, driving engagement, growing sales, and building loyalty. I’ve led teams of 1–25+ with budgets ranging from $500K to $7M, building relationships and developing marketing programs that connect strategy to results. I'm the kind of quarterback who can also run the ball! Specialties: Sales Enablement & Quarterbacking Marketing Strategy & Execution Multi-Channel Marketing Customer Acquisition & Retention Project Management & Workflow Brand Development & Management Content Development & Management Data-Driven Performance Analysis Workplace Culture & Inclusion Remote Team Leadership & Development Industries: Professional Services Real Estate Travel & Hospitality Retail Education Franchise Technology Non-Profit Health & Wellness

Tara Jacobs

Marketing Strategist, Marketing Consultant, ABM Marketer, +4





Sales Driver, Brand Marketer, and Strategist with 15+ years of B2B, B2C, and B2B2C experience generating leads, driving engagement, growing sales, and building loyalty. I’ve led teams of 1–25+ with budgets ranging from $500K to $7M, building relationships and developing marketing programs that connect strategy to results. I'm the kind of quarterback who can also run the ball! Specialties: Sales Enablement & Quarterbacking Marketing Strategy & Execution Multi-Channel Marketing Customer Acquisition & Retention Project Management & Workflow Brand Development & Management Content Development & Management Data-Driven Performance Analysis Workplace Culture & Inclusion Remote Team Leadership & Development Industries: Professional Services Real Estate Travel & Hospitality Retail Education Franchise Technology Non-Profit Health & Wellness…Sales Driver, Brand Marketer, and Strategist with 15+ years of B2B, B2C, and B2B2C experience generating leads, driving engagement, growing sales, and building loyalty. I’ve led teams of 1–25+ with budgets ranging from $500K to $7M, building relationships and developing marketing programs that connect strategy to results. I'm the kind of quarterback who can also run the ball! Specialties: Sales Enablement & Quarterbacking Marketing Strategy & Execution Multi-Channel Marketing Customer Acquisition & Retention Project Management & Workflow Brand Development & Management Content Development & Management Data-Driven Performance Analysis Workplace Culture & Inclusion Remote Team Leadership & Development Industries: Professional Services Real Estate Travel & Hospitality Retail Education Franchise Technology Non-Profit Health & Wellness

Available to hire

Sales Driver, Brand Marketer, and Strategist with 15+ years of B2B, B2C, and B2B2C experience generating leads, driving engagement, growing sales, and building loyalty. I’ve led teams of 1–25+ with budgets ranging from $500K to $7M, building relationships and developing marketing programs that connect strategy to results. I’m the kind of quarterback who can also run the ball!

Specialties:

Sales Enablement & Quarterbacking
Marketing Strategy & Execution
Multi-Channel Marketing
Customer Acquisition & Retention
Project Management & Workflow
Brand Development & Management
Content Development & Management
Data-Driven Performance Analysis
Workplace Culture & Inclusion
Remote Team Leadership & Development

Industries:

Professional Services
Real Estate
Travel & Hospitality
Retail
Education
Franchise
Technology
Non-Profit
Health & Wellness

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Beginner

Work Experience

Director of Client Services/Marketing Strategy at CONRIC PR & Marketing

November 1, 2025 - October 14, 2025

Developed customized multi-channel marketing strategies for 15-20 accounts; served as primary POC; managed a team of 7 remote contractors; created and launched 8 B2B/B2C websites; oversaw content calendars and roadmaps for agency clients.

VP Marketing / Director of Marketing / Marketing Manager at SpeeDee Worldwide, LLC

December 31, 2023 - October 14, 2025

Led brand strategy for a national franchise of 150+ locations; achieved record YOY growth; executed 2 major brand refreshes; relaunched corporate websites (2015 and 2022); managed 2 direct reports and 5 agencies.

Marketing Director at Global Tower Partners

December 31, 2014 - October 14, 2025

Led CRM-driven campaigns contributing to $20M+ in annual sales and leasing; built first lead-gen strategy for the largest privately-owned telecom real estate operator in the U.S.; introduced client dev programs to drive growth in four verticals: real estate, oil/gas, utilities, wireless.

Marketing Consultant/Freelancer at Self-Employed

March 16, 2009 - March 31, 2011

Created PR and online strategies for seven organizations across travel/hospitality, retail & professional services; established social media presence; developed cross-channel content; authored Social Media Rules of Engagement for multiple clients.

Director of Marketing at BDA Inc.

December 31, 2009 - October 14, 2025

Developed strategic marketing plans and led multi-channel campaigns for Fortune 500 clients; managed Marketing and Creative Design teams of 1-25+.

Partner Marketing Manager/Travel Content Writer at Expedia

December 31, 2003 - October 14, 2025

Led partner marketing strategy and content development for top hotel partners in 10+ countries; selected by Expedia Exec Team to manage the annual Expedia Partner Summit attended by over 3,000 travel professionals.

Director of Client Services/Marketing Strategy at CONRIC PR & Marketing

May 1, 2023 - October 1, 2025

Developed customized multi-channel marketing strategies for 15-20 client accounts; served as primary point of contact; managed a team of 6 remote contractors across design, digital, social, PR, and web development; created and launched 8 B2B/B2C websites focusing on UX, navigation, and SEO; produced content calendars and roadmaps for all client accounts.

VP Marketing / Dir Marketing / Marketing Manager at SpeeDee Worldwide, LLC

January 1, 2014 - January 1, 2023

Led brand strategy for a national franchise of 150+ locations; drove record-breaking sales; delivered YOY growth; executed 2 major brand refreshes; relaunched corporate websites; managed marketing budgets totaling $7M.

Marketing Director at Global Tower Partners

January 1, 2011 - January 1, 2014

Led CRM-driven campaigns contributing to $20M+ in annual sales and leasing revenue; built the first lead generation strategy for the largest privately-owned telecom real estate operator in the U.S.; introduced client development programs to drive growth in four key verticals: real estate, oil/gas, utilities, wireless.

Marketing Consultant / Freelancer at Self-Employed

January 1, 2009 - January 1, 2011

Created PR and online strategies for seven organizations in travel/hospitality, retail & professional services; established social media presence from zero; produced targeted content for five channels; developed Social Media Rules of Engagement used by three clients.

Director of Marketing at BDA Inc.

January 1, 2003 - January 1, 2009

Developed strategic marketing plans and led multi-channel campaigns for Fortune 500 clients; managed Marketing and Creative Design teams of 1-25+.

Partner Marketing Manager / Travel Content Writer at Expedia

December 31, 1999 - December 31, 2002

Led partner marketing strategy and content development for top hotel partners in 10+ countries; selected by Expedia Exec Team to manage the annual Expedia Partner Briefing attended by over 3,000 travel professionals across the travel industry.