I am Tara, an MBA candidate at London Business School (MBA27) with experience across beauty, e-commerce, growth strategy, and digital marketing. Before business school, I worked at The Estée Lauder Companies, where I managed online growth initiatives for brands including The Ordinary, Tom Ford Beauty, and Jo Malone London across leading beauty retail platforms. My experience includes e-commerce strategy, online revenue growth, digital merchandising, campaign planning, and cross-functional collaboration across global teams. I have also worked in strategy and marketing roles across both consumer and industrial sectors, including leading growth and communications initiatives at my family business, Avdel India Pvt. Ltd. I am passionate about beauty, consumer psychology, and growth-focused brand building, with strong interests in e-commerce, digital strategy, and customer behaviour.…I am Tara, an MBA candidate at London Business School (MBA27) with experience across beauty, e-commerce, growth strategy, and digital marketing. Before business school, I worked at The Estée Lauder Companies, where I managed online growth initiatives for brands including The Ordinary, Tom Ford Beauty, and Jo Malone London across leading beauty retail platforms. My experience includes e-commerce strategy, online revenue growth, digital merchandising, campaign planning, and cross-functional collaboration across global teams. I have also worked in strategy and marketing roles across both consumer and industrial sectors, including leading growth and communications initiatives at my family business, Avdel India Pvt. Ltd. I am passionate about beauty, consumer psychology, and growth-focused brand building, with strong interests in e-commerce, digital strategy, and customer behaviour.WWWW…