I’m Tamara, a Product Designer specializing in UX/UI and AI. I craft end-to-end experiences, build design systems, and explore AI-driven concepts to push product boundaries. I love turning complex problems into clear, delightful user journeys that people enjoy using.
As founder of PairUp Events and organizer of UX Camp, I blend hands-on design leadership with community building, mentorship, and cross-functional collaboration. I’m passionate about clear communication, owning projects from ideation to delivery, and delivering measurable value through thoughtful design.
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The brand.
Who is the brand? What is the objective? What does the brand stand for?The users/costumers
Who are the target costumer/user? How old are they? What problem do they have? What brings them to this brand? What emotions do they have, when interacting with the brand?The logo
Where are the costumer/user being confronted with the logo? What are the logo requirements? What is the brand design language (Typography, tonality etc.)?
A logo is the soul of a product. It is meant to be the anker of recognition. It has a lot of influence on how the target users/costumers perceive the brand.
When creating logos, I usually start with understanding three big things:
Reach out, if you want to explore the sea of psychological logo design with me.
PS: If you’re curious about how I think while designing a logo- check out this project of mine. I listed here, how I think, when I designed this logo.
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