A logo is the soul of a product. It is meant to be the anker of recognition. It has a lot of influence on how the target users/costumers perceive the brand.
When creating logos, I usually start with understanding three big things:
The brand.
Who is the brand? What is the objective? What does the brand stand for?The users/costumers
Who are the target costumer/user? How old are they? What problem do they have? What brings them to this brand? What emotions do they have, when interacting with the brand?The logo
Where are the costumer/user being confronted with the logo? What are the logo requirements? What is the brand design language (Typography, tonality etc.)?
Reach out, if you want to explore the sea of psychological logo design with me.
PS: If you’re curious about how I think while designing a logo- check out this project of mine. I listed here, how I think, when I designed this logo.
- Logo Designer