Senior Marketing Communications Specialist at Amadeus

Led multi-channel, multi-region marketing campaigns across digital and social channels; coordinated 3 external agencies on planning, scheduling, approvals and delivery. Executed B2B lead generation campaigns across multiple channels, tracked campaign performance and lead activity in Salesforce and HubSpot. Built email and landing page content and assets for key account teams; created segmented webinar campaigns increasing attendance by 20% and improved attendance-to-demo conversion by 25%. Aligned messaging with product and sales stakeholders; delivered end-to-end content for go-to-market launches; maintained consistency across channels.

Digital Channel Specialist at Agilent Technologies

Supported a €100M digital sales program across EMEA; identified and prioritized high-value accounts using data-driven insights; managed regional campaign pipelines across Asia and EMEA, coordinating stakeholders, timelines, and deliverables. Optimized campaign performance through content and CTA changes, improving CTR from 7% to 14% and increasing early clicks by 35%. Improved email engagement through subject line personalization, contributing to a 10% uplift in open rates and an 18% increase in demo sign-ups. Built sales enablement content and landing page content; coordinated product and sales assets for key accounts; supported go-to-market launches.

Marketing & Communications Specialist at Carrier

Managed multi-channel content calendars across social and web aligned with campaign and product priorities. Wrote and edited copy for web pages, social content, and campaign assets to maintain consistent messaging across channels. Maintained website and product content in WordPress, coordinating updates, QA, and approvals across product, sales, and marketing stakeholders. Tracked campaign and content performance through Google Analytics; translated insights into optimization actions for copy, format, and channel execution.