Results-driven UX/UI Design Leader with 17+ years of experience driving user-centered design and digital product strategy. Skilled in UX research, wireframing, responsive UI, and scalable design systems. Known for blending creativity with detail, leading cross-functional teams, and delivering impactful solutions across the Gulf region and global markets.

Tariq Bin Aleem

Results-driven UX/UI Design Leader with 17+ years of experience driving user-centered design and digital product strategy. Skilled in UX research, wireframing, responsive UI, and scalable design systems. Known for blending creativity with detail, leading cross-functional teams, and delivering impactful solutions across the Gulf region and global markets.

Available to hire

Results-driven UX/UI Design Leader with 17+ years of experience driving user-centered design and digital product strategy. Skilled in UX research, wireframing, responsive UI, and scalable design systems. Known for blending creativity with detail, leading cross-functional teams, and delivering impactful solutions across the Gulf region and global markets.

See more

Language

Work Experience

UX/UI Designer (Contract - Remote) at Easa Saleh Al Gurg Group
January 1, 2025 - Present
Designed and optimized a large-scale e-commerce platform, boosting checkout completion by 20%. Conducted user research, personas, and usability testing to improve navigation and streamline customer journeys. Improved accessibility and reduced cart abandonment by 15%. Collaborated with development and marketing teams to ensure alignment between design, business objectives, and brand guidelines.
Lead UX/UI Designer at Octalyte / Bytrix
December 1, 2024 - October 3, 2025
Delivered end-to-end UX/UI strategy for mobile apps, websites, CRMs, and SaaS platforms. Improved user retention by 30% and reduced bounce rates through usability testing and iterative design. Built scalable design systems adopted across 5+ digital products, accelerating design-to-development handoff. Partnered with PMs, developers, and marketing teams to ensure design aligned with business goals, driving measurable revenue growth.
Lead Designer | UI/UX & Brand Strategist at Bytrix – Karachi, Pakistan
November 1, 2022 - October 3, 2025
Led UX/UI design for enterprise web apps, mobile apps, and e-commerce platforms, driving 25% uplift in engagement. Designed wireframes, prototypes, and user flows for multi-device platforms, improving time-to-market by 20%. Conducted UX audits, usability testing, and A/B testing to align designs with user goals and business KPIs. Established design systems to maintain brand consistency across multiple digital products.
Lead UX Designer | Senior Design Manager at INGIC – Dubai & Karachi
June 1, 2021 - October 3, 2025
Directed UX for e-commerce websites, CRMs, and mobile apps, boosting online sales by 40%. Integrated motion effects, micro-interactions, and A/B testing, improving engagement and conversions. Managed and mentored a team of designers, fostering a culture of innovation and user-centered design. Collaborated with stakeholders in Dubai & Karachi to deliver solutions aligned with evolving market needs.
Senior UX/UI Designer at i3MEDIA – United Kingdom
October 1, 2016 - October 3, 2025
Provided senior UX/UI design leadership for digital projects across UK markets, delivering user-centered solutions and contributing to multi-disciplinary teams.

Education

B.Com at Karachi University
January 11, 2030 - October 3, 2025
Diploma in Design & Multimedia at Karachi School of Art
January 11, 2030 - October 3, 2025

Qualifications

Certified UX Designer – Interaction Design Foundation
January 11, 2030 - October 3, 2025
Designing Interfaces – Awwwards
January 11, 2030 - October 3, 2025
UX for E-Commerce – LinkedIn Learning
January 11, 2030 - October 3, 2025
Leadership & Team Development – IBMI
January 11, 2030 - October 3, 2025

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment
    AutoHub

    Auto Hub is a Kuwait-based platform that connects car owners with registered garages. Every garage has its own profile showcasing services, ratings, and customer feedback. Users can search, compare, and book services such as car maintenance, wheel alignment, tuning, and detailing — all from a single app.

    The platform also provides appointment booking, vehicle pickup/drop-off, and live tracking, ensuring convenience and transparency for car owners.