Tariq Zeyad Atari

Global Head of Digital Marketing – Senior Manager at Arab Bank

Lead the consumer banking marketing strategy across multiple markets, ensuring alignment with business goals and brand vision. Oversee digital marketing campaigns across PLC countries, including paid media, content, and performance marketing. Develop and manage annual marketing budgets and digital KPIs to maximize ROI and campaign efficiency. Partner with internal stakeholders and external agencies to enhance digital customer journeys and experiences. Champion innovation and digital marketing transformation initiatives to strengthen Arab Bank’s market leadership in digital banking.

Digital Marketing Manager (Head of Digital Marketing) at Kharabeesh Network FZ LLC

Directed overall digital marketing strategy, planning, and execution for diverse MENA clients. Oversaw social media, paid advertising, and influencer marketing initiatives across multiple platforms. Managed a team of 19 professionals and implemented structured workflows to enhance performance and delivery. Delivered measurable results for clients such as Pepsi Palestine, the World Government Summit, and the Prime Minister’s Office – Dubai. Reported directly to the Founder and VP of Content, contributing to strategic planning and digital innovation.

Digital Director at REACH 2.0

Spearheaded digital strategy, campaign management, and business development across Jordan, Dubai, and the USA. Directed a 15-member team to deliver creative and data-driven marketing solutions for clients like Huawei Levant and Four Seasons Maldives. Consulted on marketing and business planning, driving efficiency and cross-channel performance. Oversaw end-to-end project delivery, ensuring strategic alignment and innovation.

Digital Marketing Director at J. Walter Thompson Jordan

Led the digital marketing function for major brands such as Toyota, Lexus, and Ikea. Managed strategic planning, digital media budgets, and performance reporting. Strengthened client relationships and improved campaign effectiveness through data-led insights.

Head of Digital Marketing at Innocean Worldwide – Hyundai Motors

Directed the digital marketing strategy for Hyundai across the Middle East and Africa. Oversaw planning, media buying, and creative development for regional and local campaigns. Collaborated with global partners to align digital initiatives with brand objectives and business KPIs. Championed data-driven decision-making and innovative campaign execution.

Digital Media Manager at BPG | Maxus

Managed multi-market digital campaigns for clients including Porsche, VW, United Arab Bank, and RTA. Led media planning, programmatic buying, and cross-channel optimization. Strengthened relationships with key media partners and identified business growth opportunities.

Senior Digital Exchange Executive at Mindshare

Managed digital campaigns and social media strategy for clients such as Zain Telecom, NBK, and Boubyan Bank. Delivered performance reports and insights to optimize media investments. Contributed to regional new business pitches and client presentations.

Senior Digital Media Planner at Carat

Developed and executed digital and social media plans for clients including Nokia, Philips, and Al-Seef Hospital. Oversaw content creation, community management, and campaign performance analysis. Supported business growth through proactive client servicing and market research.