Marketing is changing. The legacy playbooks aren’t working anymore. I specialize in the messy middle — the gap between a bold growth strategy and the operational reality of executing it at scale. Whether I'm building a marketing department from zero or rescuing an $18M platform investment, I architect the systems that turn strategy into measurable revenue. Impact Highlights: - Efficiency: Reduced vendor spend by $1.2M at JPMorgan Chase by building an internal digital comms capability in under a year. - Scale: Scaled a lifecycle personalization platform's output by 10x (250M annual deployments) by applying product management rigor to a failing $18M project. - Growth: Transformed a new event marketing practice into a $2.4M revenue driver through strategic digital and social activations.…

Taryn Talley

Marketing is changing. The legacy playbooks aren’t working anymore. I specialize in the messy middle — the gap between a bold growth strategy and the operational reality of executing it at scale. Whether I'm building a marketing department from zero or rescuing an $18M platform investment, I architect the systems that turn strategy into measurable revenue. Impact Highlights: - Efficiency: Reduced vendor spend by $1.2M at JPMorgan Chase by building an internal digital comms capability in under a year. - Scale: Scaled a lifecycle personalization platform's output by 10x (250M annual deployments) by applying product management rigor to a failing $18M project. - Growth: Transformed a new event marketing practice into a $2.4M revenue driver through strategic digital and social activations.…

Available to hire

Marketing is changing. The legacy playbooks aren’t working anymore.

I specialize in the messy middle — the gap between a bold growth strategy and the operational reality of executing it at scale. Whether I’m building a marketing department from zero or rescuing an $18M platform investment, I architect the systems that turn strategy into measurable revenue.

Impact Highlights:

  • Efficiency: Reduced vendor spend by $1.2M at JPMorgan Chase by building an internal digital comms capability in under a year.

  • Scale: Scaled a lifecycle personalization platform’s output by 10x (250M annual deployments) by applying product management rigor to a failing $18M project.

  • Growth: Transformed a new event marketing practice into a $2.4M revenue driver through strategic digital and social activations.

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Language

English
Fluent

Work Experience

Marketing Director at Fuel AI
July 1, 2025 - Present
Leading Growth Marketing efforts at an AI startup and marketplace, connecting AI Builders to unique datasets. Develop and lead marketing campaigns across digital, email, and social channels; own demand generation strategy for both sides of the marketplace (B2B and contributors); manage organic tactics and guerrilla marketing initiatives; set and track KPIs; oversee marketing operations including calendar planning, timelines, and execution logistics.
Marketing Director at Position2
February 1, 2022 - Present
Charged with revamping Position2's Brand marketing strategies in the post-pandemic environment. Led team of sales operations and marketing specialists; developed a comprehensive marketing strategy including content marketing, organic social media, experiential marketing, and email campaigns; rebuilt LinkedIn presence and boosted impressions and engagement; executed 20+ go-to-market and AI-focused events.
Client Account Director at Epsilon
May 1, 2021 - January 31, 2022
Managed a $5M annual portfolio of key accounts including Yahoo, Sephora, and Union Bank; supervised a team of 5 Sr. Account Managers; identified new project opportunities across multiple units and secured $95k in incremental revenue in the first year; built strong client leadership relationships and contributed to sustained growth.
Senior Marketing Manager at Ipsy
November 1, 2019 - August 31, 2020
Led Website Marketing and Email Push teams; focused on engagement and retention through strategic commerce, retail offers for active subscribers, and value propositions for new subscribers; oversaw CMS replacement and contributed to retention and acquisition strategies.
Head of Email Operations at Roku
May 1, 2018 - November 30, 2019
Led a 3-member Email Campaign Management team deploying 500M emails annually; managed a $700K budget; improved speed to market and ROI by developing new product capabilities within Email Operations. Led RFP to select new ESP to enhance personalized communications and engagement.
VP, Marketing / Product Owner at JPMorgan Chase
February 1, 2013 - May 31, 2018
Oversaw Adobe AEM-based Marketing Platform; managed a $6.6M budget; expanded reach of web and email channels, increasing monthly marketing emails from 2M to 26M; initiated an internal self-serve email deployment saving $1.2M in ESP fees by insourcing.
Managing Art Director / Marketing Manager at AAA Club Alliance
January 1, 2010 - February 28, 2013
Directed design practice and agency workflow; led efforts to enhance campaign effectiveness and brand consistency across channels; engaged 3.7M+ members with 40M+ emails annually.

Education

Bachelor of Fine Arts in Communication Design at Kutztown University
January 11, 2030 - April 3, 2026

Qualifications

Data Analysis Bootcamp
December 1, 2020 - April 3, 2026
Product Management bootcamp
December 1, 2020 - April 3, 2026
Digital Marketing bootcamp
December 1, 2020 - April 3, 2026
Content Marketing
March 1, 2025 - April 3, 2026
Social Media Marketing
March 1, 2025 - April 3, 2026

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Financial Services
    paper Delivered a robust marketing and communication strategy for media consultant

    Working closely with my client, I developed a transitional communication and marketing strategy to help them pivot from a Physician to a media consultant and public speaker

    paper Ghostwriting for a CEO's LinkedIn profile

    Supporting a CEO’s LinkedIn profile with weekly content focused on people management, employee resource groups (ERGs), and the future of work. I increased her follower count by 5% and doubled the engagement rate on her content.

    paper Revitalized a defunct LinkedIn Business account

    Lead the post-pandemic revitalization of Position2’s LinkedIn account. By consistently posting relevant content, I grew their follower base by 60% (3,200 new followers). I quadrupled both their impressions and engagement on their posts.