Available to hire
I’m a T-shaped growth marketer with over 10 years’ digital marketing experience, delivering ROI-driven strategies across EMEA for global brands. I specialise in building and optimising multi-channel campaigns—PPC, display, programmatic, CRM and content—turning data insights into tangible growth and new leads for complex organisations.
After a career break I’m studying psychotherapy and counselling part-time to deepen my understanding of human behavior, while continuing to innovate in digital marketing. I’m analytical, creative, and thrive when collaborating with cross-functional teams to solve business challenges and drive sustainable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
German
Advanced
Work Experience
Digital Marketing / Ecommerce Manager UK at Mattel
May 1, 2024 - October 1, 2024Led digital marketing and ecommerce initiatives for the UK market (global wellbeing and fitness equipment brand); managed a budget of around £3M; collaborated with local and regional marketing teams and agency/AdTech partners; drove performance across programmatic, PPC, CRM and conversion; achieved ROAS improvements and online lead generation.
Senior Digital & Social Marketing Manager at Mattel
May 1, 2024 - October 31, 2024Role focused on optimizing digital performance and maximizing ROI across programmatic, PPC, CRM and conversion. Reported to Head of Media and senior stakeholders across departments. Biggest achievements included audits and optimisations of paid search campaigns across multiple brands and driving incremental conversions.
Contract Digital Marketing Specialist at Cignpost Diagnostics
October 1, 2021 - December 31, 2021Led lead attribution process/pipeline management in HubSpot aligning sales and marketing; created a 6-month digital growth strategy; managed B2B paid media; delivered KPI reporting and insights for optimized performance; collaborated with agency and partners to drive CRM-driven outcomes.
Digital Marketing Manager at Technogym
January 1, 2018 - PresentFirst Digital Marketing / Ecommerce Manager for the UK; promoted in 2018 to HQ level for performance marketing managing 10 countries with a budget of £1.5M; led digital performance, customer acquisition and lead generation using PPC, Display/Programmatic and Social; built a multi-country growth roadmap and aligned with agency/Adtech partners; improved conversions and ROIs across markets.
Affiliate Marketing Manager at Sally Europe
July 1, 2016 - September 1, 2020Launched and developed the in-house affiliate program (AWIN and partners); drove top web channel sales; managed budgets and channel mix; created regular performance reporting and optimization across PPC, affiliates and display; supported by GA attribution and reporting; budget around £2m across EMEA.
Digital Marketing / Brand & Product Marketing Assistant at Furniture Village
April 1, 2014 - July 1, 2016Provided essential support to Head of Product Design and Marketing; managed design, marketing and product development projects for a luxury brand; SEO optimization across the website and content blogs; contributed to branding assets and sales enablement.
Assistant to Head of Product Design & Marketing at Furniture Village
April 1, 2014 - July 31, 2016Provided essential support to the Head of Product Design and Marketing, managing projects across design, marketing and product development for a luxury consumer brand. Performed SEO across the website and content blogs; contributed to brand asset direction and PR/ad campaigns.
Marketing & Communications Assistant at Bisque / Zehnder
June 1, 2012 - April 1, 2014Supported marketing and product development for luxury furnishings; SEO optimization and content support; collaboration with sales teams and external agencies.
Assistant to Head of Product Design & Marketing at Bisque / Zehnder
June 1, 2012 - April 30, 2014Supported the Head of Product Design and Marketing with projects across design, marketing and product development for a luxury consumer brand; contributed to brand assets and campaign execution.
Education
Professional Diploma in Digital Marketing at Institute of Digital Marketing
January 1, 2015 - December 31, 2016IDM CPD Award at Institute of Digital Marketing
January 1, 2016 - December 31, 2016BA (Hons) in Communication and Media Studies at Sally Europe
January 1, 2004 - December 31, 2008Professional Diploma in Digital Marketing at Institute of Digital Marketing
January 1, 2015 - January 1, 2016CIM Specialist Award in AI Marketing at MMC Learning
January 1, 2024 - July 2, 2026Qualifications
GCSEs
January 1, 2001 - January 1, 2001CIM Specialist Award in AI Marketing
January 1, 2024 - July 2, 2026BA (Hons) in Communication and Media Studies
January 1, 2004 - January 1, 2008A Levels in Media Studies, German, Psychology
January 1, 2001 - January 1, 200311 GCSEs
January 1, 2001 - January 1, 2003CIM Specialist Award in AI Marketing
January 1, 2024 - July 2, 2026Google Ads Certification
January 11, 2030 - July 2, 2026Industry Experience
Media & Entertainment, Retail, Education, Consumer Goods, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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