MINIMALIST, AUTHENTIC, STORYTELLER I'm passionate about creating emotional connections through design.…

Tasha Ro

MINIMALIST, AUTHENTIC, STORYTELLER I'm passionate about creating emotional connections through design.…

Available to hire

MINIMALIST, AUTHENTIC, STORYTELLER
I’m passionate about creating emotional connections through design.

Language

English
Fluent

Work Experience

Freelance Product Designer / UX/UI Designer at KV Startup Studio
April 30, 2014 - Present
End-to-end product design for 0-1 phase startups; led UX/UI design, prototyping, and storytelling; designed scalable design systems; collaborated with cross-functional teams; contributed to Flow Code, FrameBridge, Found Hotels projects and large-scale website redesigns; focused on guiding startups toward product-market fit through strategic design and rapid prototyping; current emphasis on redesigning home page and immersive web interactions.
Senior Product Designer at Freelance / Self-employed
April 30, 2014 - Present
Senior Product Designer with 7+ years of experience shaping digital products and websites that balance storytelling with usability. I’ve led end-to-end design across startups, agencies, and lifestyle brands—building intuitive product flows, scalable design systems, and e-commerce experiences that connect with users and drive growth. Clients include: FrameBridge, FlowCode, Jonathan Adler, Cuup, Found Hotels, Tellie

Education

Add your educational history here.

Qualifications

The Webby Awards
September 13, 2025 - September 13, 2024
Honoree Websites and Mobile Sites, Shopping & Retail 2024

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Education, Financial Services, Consumer Goods, Real Estate & Construction
    Flowcode
    Enterprise QR code platform. webdesigner designer graphicdesigner…
    FrameBridge
    The internet's best framing service. You can Framebridge just about anything that makes you smile: collection of rocks, kid's art, roadtrip memories, art posters... Customization flow is the heart of the Framebridge. The challenge was to make this online experience accessible, straightforward, and satisfying, combining the flexibility of custom framing with the convenience of online shopping. illustrator designer branding webdesigner graphicdesigner…
    Ralph Lauren: luxury furniture customization
    Ralph Lauren isn’t just about iconic polo shirts—they also have a Home Line featuring luxurious furniture. When they wanted to bring these pieces online with a customization experience, I took on the challenge. My goal was to design an intuitive desktop and mobile experience, making it easy for anyone to personalize high-end furniture, much like customizing sneakers—except here, it's for exclusive, timeless pieces. webdesigner designer…
    Coffee Cup
    What if you could enjoy your coffee even before picking it up? designer webdesigner…
    CUUP
    E-commerce experience refresh and design system for CUUP, modern underwear brand designer webdesigner…