Available to hire
Product design leader with 7+ years of experience taking products from 0→1 and scaling across AI, fintech, and eCommerce. Founding designer who builds the function—setting direction, establishing systems/processes, and aligning founders and engineering around what ships and why.
Transitioning into Lead/Head of Design roles where design owns the seat at the table. Proven track record turning ambiguous problems into measurable product outcomes, including design systems, end-to-end user flows, and growth/conversion improvements.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Founding Designer at Confo ru (Confo rm a AI)
November 1, 2024 - February 1, 2026Built the design function from scratch alongside the founding team, defining process, quality bars, and design culture as the team scaled from 3 to 12. Owned product vision and UX across the full platform, taking 4 core product surfaces from concept to launch within ~5 months. Built and scaled the Figma design system from zero, accelerating feature delivery by ~40% and enabling engineers to ship UI independently. Drove design decisions directly with founders through clear design storytelling, influencing roadmap priorities across 3 major product pivots. Operated at founder pace, shipping an average of 2 major flows per sprint while maintaining a scalable, documented design foundation.
Senior / Lead UX Designer at Real Decoy
January 20, 2024 - PresentLead UX across multiple client products in fintech, AI, and writing/editing. Own end-to-end design direction from research through dev handoff, setting and defending quality bars. Architected design systems across an evolving client portfolio, reducing design-to-dev handoff time by ~35% and eliminating UI inconsistencies across 5+ product surfaces. Redesigned core account and money-movement flows for a digital banking client, improving task completion by 28% and reducing navigation-related support tickets by 20%. Shaped interaction patterns for an AI-powered product, translating complex model behavior into an onboarding flow that increased user activation by 22%. Designed end-to-end rewards platform flows, increasing redemption engagement by 31% in the first quarter post-launch. Partnered with engineering to ship accessible (WCAG 2.1 AA) interfaces across all client products.
UX Designer at Craft Sports
November 1, 2022 - December 1, 2023Owned digital and eCommerce design across Shopify storefronts, brand, and product. Redesigned store front UX and Shopify/Shopgun landing pages, contributing to a 19% lift in conversion rate over 3 months. Led site IA and visual hierarchy overhaul, reducing bounce rate by 24% and improving average session depth. Designed responsive mobile and app experiences, achieving visual consistency across 4 screen-size breakpoints. Created and maintained a library of social media graphics and templates across platforms, reducing content production time by ~40% and ensuring brand consistency at scale. Produced 100+ campaigns and brand assets (banners, apparel, promotions) using Illustrator, Photoshop, and Figma.
Education
Bachelor of Science in Entrepreneurship (BCSE) at University Of Technology, Jamaica
January 11, 2030 - July 20, 2026Microsoft UX Design Professional Certificate at Microsoft
January 11, 2030 - July 20, 2026Google UX Design Professional Certificate at Google
January 11, 2030 - July 20, 2026UI/UX Design Specialization at California Institute of the Arts
January 11, 2030 - July 20, 2026Qualifications
Industry Experience
Financial Services, Software & Internet, Retail, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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