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I’m a Growth & Performance Marketing leader with 7+ years of experience designing and executing multi‑channel campaigns for global brands. I specialize in paid media, SEO, CRO, and data‑driven growth strategies that align with business goals. I thrive on turning insights into action, fostering collaboration across marketing, sales, and product teams to deliver measurable results and sustainable growth. I’m passionate about growth, innovation, and building cohesive brand positions across markets. I love turning analytics into actionable insights, driving measurable results, and collaborating with cross‑functional teams to deliver durable brand and business growth.…I’m a Growth & Performance Marketing leader with 7+ years of experience designing and executing multi‑channel campaigns for global brands. I specialize in paid media, SEO, CRO, and data‑driven growth strategies that align with business goals. I thrive on turning insights into action, fostering collaboration across marketing, sales, and product teams to deliver measurable results and sustainable growth. I’m passionate about growth, innovation, and building cohesive brand positions across markets. I love turning analytics into actionable insights, driving measurable results, and collaborating with cross‑functional teams to deliver durable brand and business growth.

Tatiana Gonzalez Zalez

Marketing Strategist, Growth Marketer, Performance Marketer, +7

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I’m a Growth & Performance Marketing leader with 7+ years of experience designing and executing multi‑channel campaigns for global brands. I specialize in paid media, SEO, CRO, and data‑driven growth strategies that align with business goals. I thrive on turning insights into action, fostering collaboration across marketing, sales, and product teams to deliver measurable results and sustainable growth. I’m passionate about growth, innovation, and building cohesive brand positions across markets. I love turning analytics into actionable insights, driving measurable results, and collaborating with cross‑functional teams to deliver durable brand and business growth.…I’m a Growth & Performance Marketing leader with 7+ years of experience designing and executing multi‑channel campaigns for global brands. I specialize in paid media, SEO, CRO, and data‑driven growth strategies that align with business goals. I thrive on turning insights into action, fostering collaboration across marketing, sales, and product teams to deliver measurable results and sustainable growth. I’m passionate about growth, innovation, and building cohesive brand positions across markets. I love turning analytics into actionable insights, driving measurable results, and collaborating with cross‑functional teams to deliver durable brand and business growth.

Available to hire

I’m a Growth & Performance Marketing leader with 7+ years of experience designing and executing multi‑channel campaigns for global brands. I specialize in paid media, SEO, CRO, and data‑driven growth strategies that align with business goals. I thrive on turning insights into action, fostering collaboration across marketing, sales, and product teams to deliver measurable results and sustainable growth.

I’m passionate about growth, innovation, and building cohesive brand positions across markets. I love turning analytics into actionable insights, driving measurable results, and collaborating with cross‑functional teams to deliver durable brand and business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Portuguese

Fluent

Work Experience

Lead & Growth Marketing Strategist at Cresce+ Digital Boosting

January 1, 2025 - January 1, 2025

Responsible for the digital acquisition and lead generation strategy, leading Paid Media and Performance Marketing campaigns focused on converting leads and driving sustainable growth. Planned and optimized Meta Ads and Google Ads campaigns, integrating analytics, creativity, and business vision to maximize ROIs and ROAS.

SEO & Content Assistant at GroupM (WPP)

January 1, 2019 - January 1, 2019

Digital Strategy & Growth Marketing; Performance Marketing & Paid Media (Meta, Google & LinkedIn Ads, SEM); Digital Acquisition & Attribution; CRO & UX Enhancement; Data Analytics & KPI Management; Multichannel Integration; Leadership & Digital Project Management.

SEO Specialist at Aria DNA Communications Group (Pro Colombia)

January 1, 2020 - January 1, 2020

SEO support for LATAM projects; keyword research; on-page optimization; maintenance of strategic content; execution of link-building campaigns; analysis and reporting of SEO performance using SEMrush, Screaming Frog, and Google Search Console.

SEO Lead at Publicis Groupe (P&G Beauty LATAM)

January 1, 2021 - January 1, 2021

Design of an integrated organic positioning strategy for Colombia’s key websites; on-page optimization; authority building; content and technical enhancements; on-page audits; web performance improvements.

SEO Specialist at Ariadna Communications Group (Pro Colombia)

January 1, 2020 - January 1, 2020

Keyword research, on-page optimization, strategic content, and link-building campaigns to strengthen organic authority; SEO performance reporting using SEMrush, Screaming Frog, and Google Search Console.

Senior Digital Acquisition Lead at O Boticário Colombia

January 1, 2024 - January 1, 2024

Led regional organic strategy for beauty portfolio across Latin America; managed paid media and CRO initiatives for growth (Pantene, Head & Shoulders, Gillette, Herbal Essences, Old Spice) across Colombia & LATAM.

Lead & Growth Marketing Strategist at CRESCE+ DIGITAL BOOSTING (Freelance)

January 1, 2025 - January 1, 2025

Lead & Growth Marketing Strategist responsible for the digital acquisition and lead generation strategy, leading Paid Media and Performance Marketing campaigns focused on conversion and sustainable growth. Planning and optimizing Meta Ads and Google Ads campaigns, ensuring consistent CPL improvement and strong lead quality. 120% increase in qualified organic traffic in 8 months, positioning Colombia Travel's digital assets as a regional benchmark in tourism. Improved rankings across strategic markets (US, Brazil, Spain).