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I am a seasoned marketing and communications professional with over 20 years of experience driving digital marketing, brand development, and content strategy across international markets. I have led cross-functional teams, built data-driven campaigns, and delivered ROI-focused growth for B2B, B2C, and SaaS organizations. I thrive in fast-paced environments and excel at storytelling, stakeholder engagement, and performance analytics. My career spans Brazil, Portugal, and Canada, including private equity–backed contexts. I am adept at aligning brand vision with business goals, managing budgets, and delivering integrated campaigns across digital, print, and video platforms. I am passionate about mentoring teams, optimizing marketing effectiveness, and leveraging insights to fuel scalable growth.…I am a seasoned marketing and communications professional with over 20 years of experience driving digital marketing, brand development, and content strategy across international markets. I have led cross-functional teams, built data-driven campaigns, and delivered ROI-focused growth for B2B, B2C, and SaaS organizations. I thrive in fast-paced environments and excel at storytelling, stakeholder engagement, and performance analytics. My career spans Brazil, Portugal, and Canada, including private equity–backed contexts. I am adept at aligning brand vision with business goals, managing budgets, and delivering integrated campaigns across digital, print, and video platforms. I am passionate about mentoring teams, optimizing marketing effectiveness, and leveraging insights to fuel scalable growth.

Elisangela Tatiana Kinoshita Martini

Creative Director, Content Creator, Writer, +2

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I am a seasoned marketing and communications professional with over 20 years of experience driving digital marketing, brand development, and content strategy across international markets. I have led cross-functional teams, built data-driven campaigns, and delivered ROI-focused growth for B2B, B2C, and SaaS organizations. I thrive in fast-paced environments and excel at storytelling, stakeholder engagement, and performance analytics. My career spans Brazil, Portugal, and Canada, including private equity–backed contexts. I am adept at aligning brand vision with business goals, managing budgets, and delivering integrated campaigns across digital, print, and video platforms. I am passionate about mentoring teams, optimizing marketing effectiveness, and leveraging insights to fuel scalable growth.…I am a seasoned marketing and communications professional with over 20 years of experience driving digital marketing, brand development, and content strategy across international markets. I have led cross-functional teams, built data-driven campaigns, and delivered ROI-focused growth for B2B, B2C, and SaaS organizations. I thrive in fast-paced environments and excel at storytelling, stakeholder engagement, and performance analytics. My career spans Brazil, Portugal, and Canada, including private equity–backed contexts. I am adept at aligning brand vision with business goals, managing budgets, and delivering integrated campaigns across digital, print, and video platforms. I am passionate about mentoring teams, optimizing marketing effectiveness, and leveraging insights to fuel scalable growth.

Available to hire

I am a seasoned marketing and communications professional with over 20 years of experience driving digital marketing, brand development, and content strategy across international markets. I have led cross-functional teams, built data-driven campaigns, and delivered ROI-focused growth for B2B, B2C, and SaaS organizations. I thrive in fast-paced environments and excel at storytelling, stakeholder engagement, and performance analytics.

My career spans Brazil, Portugal, and Canada, including private equity–backed contexts. I am adept at aligning brand vision with business goals, managing budgets, and delivering integrated campaigns across digital, print, and video platforms. I am passionate about mentoring teams, optimizing marketing effectiveness, and leveraging insights to fuel scalable growth.

Skills

Branding

SEO

Copywriting

Experience Level

Branding

Expert

SEO

Expert

Copywriting

Expert

Language

English

Advanced

Portuguese

Fluent

Spanish; Castilian

Beginner

Work Experience

VP of Marketing / Creative Director at 1Click Multimedia – Brazil & Portugal

January 1, 2011 - December 1, 2022

Led a team of 15+ professionals across content creation, marketing, and video production, driving a 30% increase in client engagement. Developed and executed data-driven marketing campaigns, increasing audience reach and customer retention by 50%. Managed end-to-end brand strategy, ensuring consistency across digital, print, and video platforms. Spearheaded social media growth strategies, elevating brand awareness. Proficient in Google Analytics, Meta Ads, and data-driven performance marketing. Coordinated events and integrated marketing programs.

Director of Communications & Marketing at Department of Tourism, Culture, and Sport – Santa Catarina, Brazil

January 1, 2011 - March 1, 2014

Led a 10-member communications team; designed multi-channel campaigns, increasing public engagement by 40%. Developed branding and PR initiatives aligned with organizational objectives and market trends. Established partnerships with key stakeholders to bolster brand visibility and market positioning.

Marketing Director at State of Santa Catarina Pension Institute – Brazil

March 1, 2021 - March 1, 2022

Developed newsletters, press relations, and corporate communication; planned political and advertising campaigns with institutional alignment. Strengthened public engagement through strategic marketing and media outreach. Implemented crisis communication plans to maintain reputation and transparency.

Senior Journalist & News Presenter at Legislative Assembly of Santa Catarina – Florianópolis, Brazil

February 1, 2002 - July 1, 2009

Produced and presented over 30 documentary films, earning three awards for excellence in documentary filmmaking. Conducted high-profile interviews and provided comprehensive news coverage of government affairs. Supervised news production and editorial decisions, ensuring quality storytelling and accuracy.