Available to hire
Hi, I’m Tatiana Sergeeva, a Senior Social Media Strategist focused on scaling lifestyle, wellness, and hospitality brands across Instagram, Facebook, TikTok, and YouTube. I design data-driven campaigns that drive engagement and revenue.
I build AI-powered marketing workflows and automated funnels that maximize ROI, and I have a proven track record of +30% revenue growth and +50% bookings increases.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Russian
Fluent
English
Fluent
French
Beginner
Spanish; Castilian
Beginner
Work Experience
Co-Founder & Manager (Ozon Marketplace) at Ozon Marketplace
January 1, 2023 - PresentLaunched a brand of decorative planters and home accessories on Ozon; created product listings with SEO-optimized descriptions; directed product photo & video shoots; handled logistics, supplier communication, and client support.
Dance Instructor / Community Builder at Batumi Dance Center
January 1, 2022 - PresentDeveloped educational & performance content that grew student sign-ups and community participation; leveraged social media to attract audiences to offline events; built a vibrant, supportive local dance community; led bachata lessons for beginners and intermediates.
Social Media Manager & SMM Strategist at Remote (Self-employed)
January 1, 2019 - PresentSocial Media Manager & SMM Strategist; scaled multiple Instagram accounts by 3-5x within 6-12 months by building clear content pillars, posting 4-7 times per week and prioritizing high-retention Reels. Increased bookings for dance, travel and wellness brands by 40-50% by aligning content and CTAs with funnel stages (awareness, consideration, booking) and closing leads in DMs. Developed platform-specific strategies for Instagram, TikTok, Telegram and YouTube; edited 20-40+ short-form videos per month using CapCut and Final Cut; planned campaigns for launches and events; built and nurtured engaged communities; set up chatbots to automate FAQ flows and speed up first response time.
Co-Founder & Marketing Manager at Cafe
January 1, 2016 - December 31, 2021Built a local cafe brand from scratch through Instagram content, storytelling and collaborations with local influencers and creators. Increased customer base by ~200% in the first year using hyperlocal Reels, UGC campaigns and seasonal promotions as core growth levers.
SMM & Operations Manager at Concept Cafe, Georgia
January 1, 2023 - December 31, 2025Launched and branded a new cafe-bar concept inside a dance school, building its social media presence from zero and integrating it into the school’s community. Created content and campaigns around events, parties and specials, increasing event attendance and bar revenue through targeted stories, Reels and collaborations with local creators.
Senior Social Media Strategist
January 1, 2019 - PresentEngineered full-funnel organic strategies for wellness/travel brands, resulting in a 30% increase in total revenue within 12-month cycles. Optimized conversion rates via A/B testing on video hooks, achieving a 3-5x increase in engagement. Spearheaded the transition to AI-driven production, reducing costs by 40% while doubling content output. Architected automated Manychat funnels that qualified 60% of leads, increasing trial bookings by 40-50%. Leveraged HubSpot to track social media attribution and align content with global inbound marketing goals.
SMM & Operations Manager at Concept Cafe
January 1, 2023 - January 1, 2025Orchestrated the 360° social launch of a high-end brand, building a 2k+ loyal follower base from scratch in <6 months. Managed cross-functional operations, synchronizing digital promos with on-site events for a seamless brand experience. Cultivated partnerships with influencers and creators, driving a 25% increase in foot traffic via viral campaigns. Led visual asset production and tone-of-voice development, establishing the brand as a top-tier regional hub.
Co-Founder & Marketing Manager at Health-Focused Café
January 1, 2016 - January 1, 2021Bootstrapped a local brand identity, scaling the customer base by 200% in Year 1 via hyperlocal UGC strategies. Designed integrated marketing campaigns linking offline launches with online storytelling to maximize LTV. Developed a community-first presence that earned a 4.9/5 star reputation and turned guests into advocates.
Education
Bachelor's Degree in Social Work (with distinction) at Saint Petersburg State University
January 1, 2009 - December 31, 2013Bachelor’s Degree in Social Work (Sociology & Marketing Focus) at SPbSU
January 11, 2030 - January 24, 2026Qualifications
Mobile Video Making School Video Editing
January 1, 2019 - August 21, 2025Skillbox Internet Marketing
January 1, 2020 - August 21, 2025Like Center Chatbot Developer Course
January 1, 2021 - August 21, 2025Self-paced Digital Workflows & Collaboration
January 1, 2022 - August 21, 2025Coursera / PMI Basics – Project Management Fundamentals
January 1, 2023 - September 25, 2025Google Analytics (GA4) Professional
January 1, 2024 - January 24, 2026AI Tools for Content Automation
January 1, 2024 - January 24, 2026TikTok Creative Academy
January 1, 2022 - January 24, 2026Project Management (PMI/Coursera)
January 11, 2030 - January 24, 2026Industry Experience
Education, Retail, Media & Entertainment, Travel & Hospitality, Professional Services, Consumer Goods, Non-Profit Organization, Software & Internet, Healthcare
Hire Tatiana Sergeeva today
To get started post up your job and then invite Tatiana Sergeeva to your job.