Tatiana Cárdenas

Managed strategic planning of social media content and developed monthly content calendars. Guided the creative team with content and design requirements, planned content ideas aligned to marketing objectives, and prepared monthly performance reports analyzing social media audiences and results.

Supported influencer marketing campaigns for major global brands (e.g., Dunkin', McDonald's, Starbucks, Walmart, Western Union, PayPal, Samsung, Mattel, Bank of America). Conducted online research and background analysis using Google and social media platforms to evaluate creators for campaign fit and target audiences. Assessed creators against campaign briefs including audience segmentation, brand safety standards, content relevance, demographic fit, and overall compatibility with intended consumer market. Identified potential risks and compliance issues to ensure creators met brand expectations and maintained a positive brand image during execution.

Supported and managed influencer marketing campaigns for major global brands including Dunkin’, McDonald’s, Starbucks, Walmart, Western Union, PayPal, Samsung, Mattel, Bank of America and more. Performed online research and background analysis using Google and social platforms to evaluate creators’ fit for campaigns and target audiences. Assessed creators against campaign briefs including audience segmentation, brand safety standards, content relevance, demographic fit, and overall compatibility. Identified potential risks and compliance issues to ensure brand expectations were met and brand image maintained throughout execution.