Available to hire
Bilingual international marketing and advertising professional with 5+ years of experience in bilingual marketing work and 3+ years focused on social media management, digital marketing strategies, KPI/data analysis, and campaign performance across multiple channels. Proactive, creative, and resourceful team player who supports both strategic planning and execution.
Skilled in content calendar development, influencer/campaign research, CRM lead generation and email nurturing, and delivering performance reports. Strong proficiency with marketing and analytics tools, plus content creation using Canva, CapCut, Mailchimp, and advertising platforms to drive measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Beginner
Beginner
Beginner
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Community Manager at Grupo Barrera - Legal Firm & Contract Consultancy
March 1, 2026 - PresentManaged strategic planning of social media content and developed monthly content calendars. Guided the creative team with content and design requirements, planned content ideas aligned to marketing objectives, and prepared monthly performance reports analyzing social media audiences and results.
Associate Social Analyst at Global Delivery - Cali, CO L
February 1, 2026 - June 30, 2026Supported influencer marketing campaigns for major global brands (e.g., Dunkin', McDonald's, Starbucks, Walmart, Western Union, PayPal, Samsung, Mattel, Bank of America). Conducted online research and background analysis using Google and social media platforms to evaluate creators for campaign fit and target audiences. Assessed creators against campaign briefs including audience segmentation, brand safety standards, content relevance, demographic fit, and overall compatibility with intended consumer market. Identified potential risks and compliance issues to ensure creators met brand expectations and maintained a positive brand image during execution.
Associate Social Analyst at Global Delivery - Cali, COL
February 1, 2026 - June 30, 2026Supported and managed influencer marketing campaigns for major global brands including Dunkin’, McDonald’s, Starbucks, Walmart, Western Union, PayPal, Samsung, Mattel, Bank of America and more. Performed online research and background analysis using Google and social platforms to evaluate creators’ fit for campaigns and target audiences. Assessed creators against campaign briefs including audience segmentation, brand safety standards, content relevance, demographic fit, and overall compatibility. Identified potential risks and compliance issues to ensure brand expectations were met and brand image maintained throughout execution.
Associate Social Analyst at Global Delivery - Cali, CO
February 1, 2026 - June 30, 2026Supported and managed influencer marketing campaigns for major global brands including Dunkin’, McDonald’s, Starbucks, Walmart, Western Union, PayPal, Samsung, Mattel, Bank of America, and more. Conducted online research and background analysis to evaluate creators’ fit for specific campaigns and target audiences, assessed creators against briefs (audience segmentation, brand safety, content relevance, demographic fit, and compatibility). Identified potential risks and compliance issues to ensure brand expectations and positive brand image throughout execution.
Marketing and Events Professional at LAE International Education
August 1, 2025 - January 31, 2026Marketing and Events Professional
August 1, 2025 - January 31, 2026Continued marketing and events responsibilities transitioning after internship, including campaign support and event execution.
Marketing and Events Professional at Marketing and Events Professional
July 1, 2025 - January 1, 2026LAE International Education Intern at LAE International Education
January 1, 2025 - July 31, 2025Monitored active marketing campaigns in Meta Business, analyzing KPIs such as CPL, impressions, reach, and cost per result, and uploaded campaign leads to the CRM. Created and sent lead generation and lead nurturing email campaigns for marketing campaigns and events using Mercately and Mailchimp. Prepared marketing proposals for universities, including data analysis and digital campaign performance reporting. Managed, monitored, promoted, and evaluated LAE events across Colombia, Australia, Mexico, Peru, Chile, and other territories. Coordinated and executed major LAE events, overseeing concept, promotion, and advertising across Meta Ads, TikTok Ads, elevator screen ads, radio, posters, and mall traffic breakers, generating 1,700+ leads and 450+ attendees.
Marketing Intern at LAE International Education - Cali, COL
January 1, 2025 - July 1, 2025Monitored active marketing campaigns in Meta Business, analyzing KPIs such as CPL, impressions, reach, and cost per result, and uploaded campaign leads to the CRM. Created and sent lead generation and lead nurturing email campaigns using Mercately and Mailchimp. Prepared marketing proposals for universities, including data analysis and digital campaign performance reports. Managed, monitored, promoted, and evaluated LAE events across Colombia, Australia, Mexico, Peru, Chile, and other territories. Coordinated and executed major LAE events including LAE Adventure, overseeing concept, promotion, and advertising across Meta Ads, TikTok Ads, elevator screens, radio, posters, and mall traffic breakers, generating 1,700+ leads and 450+ attendees.
LAE International Education - Marketing Intern at LAE International Education - Cali, CO
January 1, 2025 - July 31, 2025Monitored active marketing campaigns in Meta Business, analyzing KPIs such as CPL, impressions, reach, and cost per result; uploaded campaign leads to the CRM. Created and sent lead generation and lead nurture email campaigns for marketing campaigns and events using Mercately and Mailchimp. Prepared marketing proposals for universities including data analysis and digital campaign performance reports. Managed, monitored, promoted, and evaluated LAE events across Colombia, Australia, Mexico, Peru, Chile, and other territories. Coordinated and executed major LAE events (including LAE Adventure), overseeing concept, promotion, and advertising across Meta Ads, TikTok Ads, elevator screen ads, radio, posters, and mall traffic breakers, generating 1,700+ leads and 450+ attendees.
Operations Specialist at Vanderoo - Cali, CO L - Florida, USA
June 1, 2024 - December 31, 2024Coordinated with property managers to ensure effective use of office software for scheduling appointments and uploading payments to the system. Demonstrated strong communication skills to support clients and other coworkers.
Expert Maintenance Coordinator at Vendooro - Cali, COL - Florida, USA
June 1, 2024 - December 1, 2024Coordinated work for property managers in the United States, ensuring effective use of office software to schedule appointments and upload payments to the system. Demonstrated strong communication skills to assist clients and other workers.
Expert Maintenance Coordinator at VENDOOR - Cali, CO / Florida, USA
June 1, 2024 - December 31, 2024Coordinated work for property managers in the United States, ensuring effective use of office software to schedule appointments and upload payments to the system. Demonstrated strong communication skills to support clients and other workers.
Community Manager at Med Vital - Cali, CO L - Florida, USA
August 1, 2023 - February 28, 2024Operated health insurance-related processes by collecting and analyzing customer data, verifying that customers were up to date on payments and plan coverage. Reviewed and verified doctors' orders to ensure clients could complete tests and upload results in compliance with their insurance coverage.
Marketing Intern (Influencer & Social Media Support) at Doyen Talent Agency - Los Ángeles, USA
August 1, 2023 - February 28, 2024Worked directly with influencers and content creators across social media platforms and the company platform to develop and promote engaging content. Organized multimedia files to schedule posts. Gathered and analyzed performance data using social media metrics. Oversaw and managed profiles, including customer interaction and engagement.
Operations Specialist at MedV it a l - Cali, COL - Florida, USA
August 1, 2023 - February 1, 2024Collected and analyzed customer data regarding health insurance, ensuring clients were up to date on payments and plan coverage. Reviewed and verified doctors’ orders to ensure clients could complete their tests and upload results in compliance with their insurance coverage.
Community Manager at Global Tires International - Cali, COL
August 1, 2023 - January 1, 2024Maintained an engaging presence on Instagram, TikTok, and Facebook by creating regular content, scheduling posts, and responding to follower comments and messages. Stayed up to date with social media and industry trends, identifying opportunities to improve reach.
Operations Specialist at Med Vital - Cali, CO / Florida, USA
August 1, 2023 - February 29, 2024Collected and analyzed customer data regarding health insurance, ensuring clients were up to date on payments and plan coverage. Reviewed and verified doctors’ orders to ensure clients could complete tests and upload results in compliance with their insurance coverage.
Community Manager at Global Tires International - Cali, CO
August 1, 2023 - January 31, 2024Maintained an attractive presence on Instagram, TikTok, and Facebook by creating regular content, scheduling posts, and responding to follower comments and messages. Stayed up to date on social media and industry trends, identifying improvement opportunities to increase reach.
Community Manager at Global Tires International - Cali, CO L
February 1, 2021 - March 31, 2022Maintained attractive Instagram, TikTok, and Facebook profiles; created regular content, scheduled posts, and responded to follower comments and messages. Stayed up to date with social media and industry trends, identifying opportunities to improve reach and engagement.
Community Manager at Doiyen Talent Agency - Los Ángeles, USA
February 1, 2021 - March 1, 2022Worked directly with influencers and content creators across social media platforms and the company’s platform to develop and promote engaging content. Organized multimedia files to schedule posts. Gathered data to analyze and manage performance (social media metrics). Oversaw and managed profiles, including customer interaction and engagement.
Marketing Intern at Doiyen Talent Agency - Los Ángeles, USA
February 1, 2021 - March 31, 2022Worked directly with influencers and content creators across social media platforms and the company’s platform to develop and promote engaging content. Organized multimedia files to schedule posts and gathered data to analyze and manage performance (social media metrics). Oversaw and managed profiles, including customer interaction and engagement.
Education
Bachelor Degree at Iceis University - Cali, CO
January 1, 2020 - January 1, 2025Bachelor Degree (Exchange Semester) at Politechnic University of Cartagena - Cartagena, ES
January 1, 2025 - January 1, 2025Bachelor Degree in International Marketing and Advertising at Iceis University
January 1, 2020 - January 1, 2025Bachelor Degree in International Marketing and Advertising (Exchange Semester) at Politechnic University of Cartagena
January 1, 2025 - January 1, 2025Primary and Secondary Education at Lauretta Bender Bilingual School
January 1, 2006 - January 1, 2020Bachelor Degree - International Marketing and Advertising at IceiS University
January 1, 2020 - January 1, 2025Bachelor Degree - International Marketing and Advertising (Exchange Semester) at Polytechnic University of Cartagena
January 1, 2025 - January 1, 2025Primary and Secondary Education at Lauretta Bender Bilingual School
January 1, 2006 - January 1, 2020Qualifications
Industry Experience
Education, Professional Services, Real Estate & Construction, Media & Entertainment, Healthcare, Financial Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Beginner
Beginner
Beginner
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Cali today.