Gustavo Umaña

Available to hire

I'm a professional designer with 10+ years of experience creating conversion-focused websites, landing pages, elevating brands, marketing strategies and software across diverse industries.

About

I’m a professional designer with 10+ years of experience creating conversion-focused websites, landing pages, elevating brands, marketing strategies and software across diverse industries. I excel at delivering end-to-end products in close collaboration with developers, aligning outputs with design systems and business objectives.

My marketing and branding background gives me a strategic mindset to design web experiences that are not only visually compelling but also drive measurable outcomes in lead generation, sales, and user engagement. I thrive on research, creativity, and analytics to deliver scalable digital experiences, and I’m a clear communicator who aligns design solutions with user needs and business goals.

  • Joined March 2024

Industry experience

  • Retail
  • Wholesale & Distribution
  • Software & Internet
  • Professional Services
  • Transportation & Logistics
  • Other
  • Consumer Goods
  • Media & Entertainment
  • Education

Projects · 2

Here you can find every project related to UI and UX Design, also ux copywriting and research. This was an amazing transition of my carrer because i found what i really love which is design personlized digital products, in the process I has create ui guidelines, componets, landing pages, intranet, dashboard, apps, websites resume graphicdesigner

  • Product Designer

My first 6 years as a professional graphic designer. From branding passing through all the corporate identity needs social media, packaging, web design, among others

  • Graphic Designer

Work experience· 25 roles

Product UX/UI Designer · Plan B Investments - Isimo StoresJun 2023 – Nov 2025 · 2 yrs 6 mos

Led end-to-end design of mobile and web applications to support operational excellence and executive decision-making. Implemented a design system to standardize user experiences across 10+ areas. Scaled an MVP into a robust product adopted by 1,000+ employees across 10+ business areas, including store staff, directors, and the president. Achieved a 60% improvement in daily task completion through process automation and workflow optimization. Promoted from UX/UI Designer to Product Designer by aligning user needs with business goals. Also led brand management and marketing campaigns across digital channels, improving engagement and visibility.

Product Designer · Plan B Investments - Isimo StoresJun 2023 – Present · 3 yrs 6 mos

Led end-to-end design of mobile and web applications to support operational excellence and executive decision-making. Implemented a design system to standardize user experiences across 10+ areas. Scaled an MVP into a robust product adopted by 1,000+ employees across 10+ business areas, including store staff, directors, and the president. Achieved a 60% improvement in daily task completion through process automation, workflow optimization, and productivity tracking. Promoted from UX/UI Designer to Product Designer by managing stakeholders effectively and focusing on user needs to align business and design outcomes. Led management and adoption of the company’s brand across all digital channels, overseeing strategy, implementation, and best practices. Increased social media engagement by 40% and improved brand visibility across 6+ platforms.

Product UX/UI Designer · Plan B Investments - Isimo StoresJun 2023 – Present · 3 yrs 6 mos

Led the design and delivery of websites, landing pages, branding, and social media, managing the full lifecycle from research to implementation in collaboration with cross-functional teams. Created and maintained a cohesive design system to standardize user experiences across 10+ areas and digital channels. Collaborated with product, marketing, and operations to align design outcomes with business goals.

Product UXUI Designer · Plan B Investments - Isimo StoresJun 2023 – Present · 3 yrs 6 mos
UX/UI Designer · IISMOJan 2023 – Present · 3 yrs 11 mos
Brand Specialist · Integra SoftdomainsDec 2022 – Jul 2025 · 2 yrs 8 mos
Marketing Designer · Lean Solutions GroupJun 2022 – Jun 2022 · 1 mo
Mid Marketing Designer · UVOTECHJun 2022 – Oct 2025 · 3 yrs 5 mos

Education· 11

Graphic Design Professional · SENA2020 – 2022
Bachelor of Engineering · Adhiyamaan College of Engineering2014 – 2018
Bachelor of Arts (BA) in Music Production and Technology · University of Colorado Denver2014 – 2018
Graphic Design Bachelor Degree · Universidad del Norte2030 – 2014

Certifications and awards· 5

Shopify2022

Shopify course Certification

UX/UI Design Lead2021 – 2022
Product & UXUI Design Lead2022 – 2023
Graphic Design Bachelor Degree2030 – 2014

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