I'm a professional designer with 10+ years of experience creating conversion-focused websites, landing pages, elevating brands, marketing strategies and software across diverse industries. I excel at delivering end-to-end products in close collaboration with developers, aligning outputs with design systems and business objectives. My marketing and branding background gives me a strategic mindset to design web experiences that are not only visually compelling but also drive measurable outcomes in lead generation, sales, and user engagement. I thrive on research, creativity, and analytics to deliver scalable digital experiences, and I'm a clear communicator who aligns design solutions with user needs and business goals.

Gustavo Umaña

I'm a professional designer with 10+ years of experience creating conversion-focused websites, landing pages, elevating brands, marketing strategies and software across diverse industries. I excel at delivering end-to-end products in close collaboration with developers, aligning outputs with design systems and business objectives. My marketing and branding background gives me a strategic mindset to design web experiences that are not only visually compelling but also drive measurable outcomes in lead generation, sales, and user engagement. I thrive on research, creativity, and analytics to deliver scalable digital experiences, and I'm a clear communicator who aligns design solutions with user needs and business goals.

Available to hire

I’m a professional designer with 10+ years of experience creating conversion-focused websites, landing pages, elevating brands, marketing strategies and software across diverse industries. I excel at delivering end-to-end products in close collaboration with developers, aligning outputs with design systems and business objectives.

My marketing and branding background gives me a strategic mindset to design web experiences that are not only visually compelling but also drive measurable outcomes in lead generation, sales, and user engagement. I thrive on research, creativity, and analytics to deliver scalable digital experiences, and I’m a clear communicator who aligns design solutions with user needs and business goals.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent
Tamil
Fluent
Hindi
Intermediate

Work Experience

UX/UI Designer at IISMO
January 1, 2023 - Present
Led UX/UI design initiatives, collaborating with cross-functional teams to build user-friendly and scalable product interfaces. Responsible for conducting user research, prototyping, and interfacing with developers to ensure design fidelity.
Brand Specialist at Integra Softdomains
December 31, 2022 - July 9, 2025
Developed brand identities and corporate design projects, ensuring consistency across all communication channels. Played a key role in creative project development and execution.
Mid Creative Designer at Lean Solutions Group
March 31, 2022 - July 9, 2025
Managed branding and creative design projects, working alongside marketing and product teams to deliver optimized visuals. Coordinated project goals aligning with company brand strategy.
Lead Creative Designer at UVOTECH - Events Productions
May 31, 2020 - July 9, 2025
Oversaw creative design operations focusing on branding, UI/UX, and production design. Ensured project standards were met and enhanced visual storytelling for events and campaigns.
Branding and Web Designer at Sicopet and Ofritours
October 31, 2019 - July 9, 2025
Produced branding and web design projects, improving user experience and brand visibility through tailored design solutions.
Marketing Coordinator at On Fun Bliss
June 30, 2016 - July 9, 2025
Handled digital marketing campaigns and brand communications, creating content that attracted and engaged customers.
Software Developer at Searchlight Visa Solutions LLP
April 1, 2018 - Present
Developed and maintained web applications using PHP and JavaScript technologies. Collaborated with cross-functional teams to deliver customized software solutions tailored to client needs. Involved in debugging, testing, and implementing new features to improve usability and performance of applications.
Music Producer & Sound Engineer at Self-employed
January 1, 2010 - Present
Produce and engineer electronic music tracks, overseeing the creative process from songwriting to mix and mastering. Collaborate with vocalists and other musicians to develop original content. Manage recording sessions and utilize digital audio workstations such as Ableton Live and Pro Tools. Perform live electronic music sets and manage online distribution and promotion of music releases.
Audio Mixing Intern at Denver Sound Lab
August 31, 2017 - August 29, 2025
Assisted senior engineers in mixing and mastering audio for various music projects. Learned studio equipment operation and contributed to session setups and recording processes. Gained hands-on experience with analog and digital mixing consoles and outboard gear.
Product UXUI Designer at Plan B Investments - Isimo Stores
June 1, 2023 - Present
Led end-to-end design of mobile and web applications from stakeholder research to scalable user flows; implemented a design system to standardize experiences across 10+ areas; contributed to increased sales by optimizing conversion flows and improving operations UX.
Brand Specialist at Integrated Resources Inc.
March 1, 2022 - September 17, 2025
Led design and branding initiatives across websites, landing pages, branding, and social media; collaborated with marketing, sales, and product teams; delivered pixel-perfect interfaces aligned with the design system; partnered with developers to ensure design-to-code accuracy; conducted research to define styles, user flows, journeys, and heuristics; delivered digital assets that supported product sales.
Marketing Designer at UVOTECH
July 1, 2020 - September 17, 2025
Led marketing design for websites, landing pages, and blogs; performed research to define web style and type; collaborated with marketing, sales, and product teams to deliver assets that supported tangible and intangible product sales.
Marketing Designer at UVOTECH
June 1, 2022 - September 17, 2025
Marketing Designer focusing on creating conversion-focused assets and marketing campaigns; contributed to brand consistency across digital channels and improved engagement.
Product UX/UI Designer at Plan B Investments - Isimo Stores
June 1, 2023 - Present
Led the design and delivery of websites, landing pages, branding, and social media, managing the full lifecycle from research to implementation in collaboration with cross-functional teams. Created and maintained a cohesive design system to standardize user experiences across 10+ areas and digital channels. Collaborated with product, marketing, and operations to align design outcomes with business goals.
Brand Specialist at Integrated Resources Inc.
March 1, 2022 - September 17, 2025
Led brand management across digital channels, overseeing strategy, implementation, and best practices. Developed and enforced brand guidelines, ensuring consistent visual language across campaigns, websites, and social media. Collaborated with marketing and product teams to maintain a strong, cohesive brand presence.
Mid Marketing Designer at Lean Solutions Group
June 1, 2022 - September 17, 2025
Led the design and delivery of websites, landing pages, branding, and social media. Managed the full lifecycle from research to implementation in cross-functional teams. Conducted web style research, designed landing pages and blogs, and created visuals aimed at converting prospects into sales. Collaborated with multiple departments throughout all project phases.
Marketing Designer at UVOTECH
July 1, 2020 - September 17, 2025
Developed marketing assets and campaigns; designed landing pages, websites, and blogs; contributed to the company’s digital ecosystem. Coordinated with cross-functional teams to craft compelling visuals and messaging that supported engagement and growth.
Product Designer at Plan B Investments - Isimo Stores
June 1, 2023 - Present
Led end-to-end design of mobile and web applications to support operational excellence and executive decision-making. Implemented a design system to standardize user experiences across 10+ areas. Scaled an MVP into a robust product adopted by 1,000+ employees across 10+ business areas, including store staff, directors, and the president. Achieved a 60% improvement in daily task completion through process automation, workflow optimization, and productivity tracking. Promoted from UX/UI Designer to Product Designer by managing stakeholders effectively and focusing on user needs to align business and design outcomes. Led management and adoption of the company’s brand across all digital channels, overseeing strategy, implementation, and best practices. Increased social media engagement by 40% and improved brand visibility across 6+ platforms.
Brand Specialist at Integrated Resources Inc.
March 1, 2022 - October 23, 2025
Led the design and delivery of websites, landing pages, branding, and social media, managing the full lifecycle from research to implementation in collaboration with cross-functional teams. Designed landing pages, websites, and blogs; conducted research to define web styles and user flows, journeys, and heuristics. Collaborated with marketing, sales, and product teams to deliver digital assets that supported tangible and intangible product sales. Partnered with developers to ensure design-to-code accuracy, reducing rework and accelerating deliveries.
Marketing Designer at UVOTECH
July 1, 2020 - October 23, 2025
Led marketing design for digital assets including websites, landing pages, blogs, and social media. Worked across cross-functional teams to deliver compelling visuals that supported lead generation and brand initiatives.
Mid Marketing Designer at UVOTECH
June 1, 2022 - October 23, 2025
Designed and evolved marketing materials and digital assets for campaigns, ensuring consistency with brand guidelines and design system; collaborated with marketing, sales, and product teams to maximize engagement and conversion.
Product UX/UI Designer at Plan B Investments - Isimo Stores
June 1, 2023 - November 14, 2025
Led end-to-end design of mobile and web applications to support operational excellence and executive decision-making. Implemented a design system to standardize user experiences across 10+ areas. Scaled an MVP into a robust product adopted by 1,000+ employees across 10+ business areas, including store staff, directors, and the president. Achieved a 60% improvement in daily task completion through process automation and workflow optimization. Promoted from UX/UI Designer to Product Designer by aligning user needs with business goals. Also led brand management and marketing campaigns across digital channels, improving engagement and visibility.
Brand Specialist at Integrated Resources Inc.
March 1, 2022 - March 1, 2022
Led the design and delivery of websites, landing pages, branding, and social media; managed full lifecycle from research to implementation in collaboration with cross-functional teams. Conducted research to define styles, user flows, and journeys; partnered with developers to ensure design-to-code accuracy and 100% pixel-perfect interfaces. Drove brand consistency across digital channels and supported marketing efforts.
Marketing Designer at Lean Solutions Group
June 1, 2022 - June 1, 2022
Led marketing design for SaaS/B2B initiatives, creating landing pages, blogs, and digital assets. Collaborated with marketing, product, and sales teams to deliver assets that supported campaigns and product launches. Worked closely with cross-functional teams to ensure alignment with design systems and business objectives.
Marketing Designer at UVOTECH
July 1, 2020 - July 1, 2020
Produced marketing design assets for campaigns and digital channels, contributing to brand presence and engagement across multiple platforms. Collaborated with marketing and product teams to deliver visuals aligned with strategic goals.

Education

Graphic Design Professional at SENA
January 1, 2020 - December 31, 2022
Bachelor of Engineering at Adhiyamaan College of Engineering
January 1, 2014 - January 1, 2018
Bachelor of Arts (BA) in Music Production and Technology at University of Colorado Denver
August 1, 2014 - May 1, 2018
Graphic Design Bachelor Degree at Universidad del Norte
January 11, 2030 - January 1, 2014
Product Design Specialization at Repensar
January 11, 2030 - January 1, 2024
Bachelor Degree in Graphic Design at Universidad del Norte
January 11, 2030 - January 1, 2014
Product Design Specialization at Repensar
January 11, 2030 - January 1, 2024
Bachelor Degree in Graphic Design at Universidad del Norte
January 11, 2030 - January 1, 2014
Product Design Specialization at Repensar
January 11, 2030 - January 1, 2024
Graphic Design Bachelor Degree at Universidad del Norte
January 11, 2030 - January 1, 2014
Product Design Specialization at Repensar
January 11, 2030 - January 1, 2024

Qualifications

Shopify
June 30, 2022 - October 28, 2022
Shopify course Certification
UX/UI Design Lead
June 1, 2021 - April 30, 2022
Product & UXUI Design Lead
December 1, 2022 - June 30, 2023
Graphic Design Bachelor Degree
January 11, 2030 - January 1, 2014
Product Design Specialization
January 11, 2030 - January 1, 2024

Industry Experience

Retail, Wholesale & Distribution, Software & Internet, Professional Services, Transportation & Logistics, Other, Consumer Goods, Media & Entertainment, Education
    paper UXUI Design Lead
    Here you can find every project related to UI and UX Design, also ux copywriting and research. This was an amazing transition of my carrer because i found what i really love which is design personlized digital products, in the process I has create ui guidelines, componets, landing pages, intranet, dashboard, apps, websites resume graphicdesigner
    uniE621 Senior Graphic Designer
    My first 6 years as a professional graphic designer. From branding passing through all the corporate identity needs social media, packaging, web design, among others