Product Designer · Plan B Investments - Isimo StoresJun 2023 – Present · 3 yrs 6 mos
Led end-to-end design of mobile and web applications to support operational excellence and executive decision-making. Implemented a design system to standardize user experiences across 10+ areas. Scaled an MVP into a robust product adopted by 1,000+ employees across 10+ business areas, including store staff, directors, and the president. Achieved a 60% improvement in daily task completion through process automation, workflow optimization, and productivity tracking. Promoted from UX/UI Designer to Product Designer by managing stakeholders effectively and focusing on user needs to align business and design outcomes. Led management and adoption of the company’s brand across all digital channels, overseeing strategy, implementation, and best practices. Increased social media engagement by 40% and improved brand visibility across 6+ platforms.