I am currently based in Vancouver, BC, with a background in fashion business, marketing, content creation, and brand storytelling. I graduated from the John Casablancas Institute with a diploma in Fashion Business & Creative Arts after previously attending Okanagan College, where I studied business with a marketing specialization. Alongside my education, I gained hands-on experience through internships and creative work within fashion, beauty, and lifestyle. These experiences strengthened both my creative and strategic understanding of brand building, storytelling, and audience engagement. I have always been passionate about content creation, influencer and brand relationships, sustainability, and building meaningful stories around products and experiences, particularly within the fashion and beauty industries and in partnership with female-founded brands. Growing up in Kelowna, I developed a strong interest in fashion and creative industries early on, which motivated me to pursue opportunities that would allow me to deepen my experience and grow professionally. Over the past several years, moving into Vancouver and working more closely within fashion, beauty, and digital marketing environments has helped me refine where I am most passionate: social media, brand storytelling, partnerships, styling, and creative strategy. I enjoy work that blends creativity with relationship-building and allows me to contribute to thoughtful, engaging brand experiences.

Taylor Drew

I am currently based in Vancouver, BC, with a background in fashion business, marketing, content creation, and brand storytelling. I graduated from the John Casablancas Institute with a diploma in Fashion Business & Creative Arts after previously attending Okanagan College, where I studied business with a marketing specialization. Alongside my education, I gained hands-on experience through internships and creative work within fashion, beauty, and lifestyle. These experiences strengthened both my creative and strategic understanding of brand building, storytelling, and audience engagement. I have always been passionate about content creation, influencer and brand relationships, sustainability, and building meaningful stories around products and experiences, particularly within the fashion and beauty industries and in partnership with female-founded brands. Growing up in Kelowna, I developed a strong interest in fashion and creative industries early on, which motivated me to pursue opportunities that would allow me to deepen my experience and grow professionally. Over the past several years, moving into Vancouver and working more closely within fashion, beauty, and digital marketing environments has helped me refine where I am most passionate: social media, brand storytelling, partnerships, styling, and creative strategy. I enjoy work that blends creativity with relationship-building and allows me to contribute to thoughtful, engaging brand experiences.

Available to hire

I am currently based in Vancouver, BC, with a background in fashion business, marketing, content creation, and brand storytelling. I graduated from the John Casablancas Institute with a diploma in Fashion Business & Creative Arts after previously attending Okanagan College, where I studied business with a marketing specialization.

Alongside my education, I gained hands-on experience through internships and creative work within fashion, beauty, and lifestyle. These experiences strengthened both my creative and strategic understanding of brand building, storytelling, and audience engagement.

I have always been passionate about content creation, influencer and brand relationships, sustainability, and building meaningful stories around products and experiences, particularly within the fashion and beauty industries and in partnership with female-founded brands. Growing up in Kelowna, I developed a strong interest in fashion and creative industries early on, which motivated me to pursue opportunities that would allow me to deepen my experience and grow professionally.

Over the past several years, moving into Vancouver and working more closely within fashion, beauty, and digital marketing environments has helped me refine where I am most passionate: social media, brand storytelling, partnerships, styling, and creative strategy. I enjoy work that blends creativity with relationship-building and allows me to contribute to thoughtful, engaging brand experiences.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Talent Manager at Of Note
June 1, 2024 - Present
Manage a diverse roster of 8 talent in the fashion, beauty, and lifestyle sectors; negotiate brand partnerships to maximize revenue and ensure alignment with talent's personal brands; analyze campaign performance and audience insights to refine content strategies for future partnerships; oversee end-to-end execution of campaigns, ensuring seamless collaboration between talent and brand partners.
Talent Coordinator at Digital Brand Architects
May 1, 2022 - June 1, 2024
Managed a diverse roster of 16 talent in the fashion, beauty, and lifestyle sectors; oversaw the complete campaign execution process, ensuring alignment from negotiation to analytics delivery; developed tailored strategic decks to enhance each talent’s brand and identify growth opportunities; facilitated briefing calls between talent and brand partners to clarify campaign objectives and expectations.
Digital Marketing Specialist & Affiliate Relationship Manager at Haven Sleep Co.
November 1, 2021 - June 1, 2022
Executed comprehensive marketing campaigns and managed the Affiliate Program for Haven Sleep Co.; Developed a network of creators, enhancing brand partnerships through strategic calls and creative collaboration; Crafted engaging copy for paid ads on Facebook and Instagram, focusing on holiday campaigns; Revamped the charity page in collaboration with Do Some Good to raise awareness for participating charities.
Talent Coordinator at INF Agency
April 1, 2021 - October 1, 2021
Talent Coordinator role at INF Agency (responsibilities not detailed in the resume).
Social Media Marketing Intern at Mine & Yours
November 1, 2020 - February 1, 2021
Social Media Marketing Intern.
Community Member at CollegeFashionista
January 1, 2017 - December 1, 2019
3 years Community Member (remote).
Social Media Intern at CollegeFashionista
January 1, 2018 - April 1, 2018
Social Media Intern.

Education

Diploma, Fashion Business at John Casablancas Institute
February 1, 2020 - February 1, 2021
Online short course, Understanding Fashion: From Business to Culture at Institut Français de la Mode
April 1, 2020 - April 1, 2020
Fashion and Sustainability: Understanding Luxury Fashion in a Changing World at London College of Fashion, University of the Arts London
April 1, 2020 - May 1, 2020
Bachelor of Business Administration at Okanagan College
September 1, 2015 - May 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services