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Hi there, I am a full stack digital marketing director with a specialization in paid search and have successfully launched full digital marketing programs (SEO/SEM, social, display, CTV, analytics, website management, etc.) programs for companies spanning from the likes of AAA Automotive, IBM, Verizon, Morningstar, and Samsung to plenty of smaller startups in both Silicon Valley and NYC. Would love to learn more about how I can help. Let’s get in touch! Best, Todd Carson…Hi there, I am a full stack digital marketing director with a specialization in paid search and have successfully launched full digital marketing programs (SEO/SEM, social, display, CTV, analytics, website management, etc.) programs for companies spanning from the likes of AAA Automotive, IBM, Verizon, Morningstar, and Samsung to plenty of smaller startups in both Silicon Valley and NYC. Would love to learn more about how I can help. Let’s get in touch! Best, Todd Carson

Todd M Carson

Digital Marketer, Marketing Strategist, Content Creator, +2

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Hi there, I am a full stack digital marketing director with a specialization in paid search and have successfully launched full digital marketing programs (SEO/SEM, social, display, CTV, analytics, website management, etc.) programs for companies spanning from the likes of AAA Automotive, IBM, Verizon, Morningstar, and Samsung to plenty of smaller startups in both Silicon Valley and NYC. Would love to learn more about how I can help. Let’s get in touch! Best, Todd Carson…Hi there, I am a full stack digital marketing director with a specialization in paid search and have successfully launched full digital marketing programs (SEO/SEM, social, display, CTV, analytics, website management, etc.) programs for companies spanning from the likes of AAA Automotive, IBM, Verizon, Morningstar, and Samsung to plenty of smaller startups in both Silicon Valley and NYC. Would love to learn more about how I can help. Let’s get in touch! Best, Todd Carson

Available to hire

Hoboken, United States

Hi there,

I am a full stack digital marketing director with a specialization in paid search and have successfully launched full digital marketing programs (SEO/SEM, social, display, CTV, analytics, website management, etc.) programs for companies spanning from the likes of AAA Automotive, IBM, Verizon, Morningstar, and Samsung to plenty of smaller startups in both Silicon Valley and NYC.

Would love to learn more about how I can help. Let’s get in touch!

Best,

Todd Carson

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director of Digital Media at GYMGUYZ LLC

December 1, 2020 - Present

Lead full-stack digital media strategy across corporate and Franchise Partner system; develop and execute B2C, B2B, and E2C (Hiring) campaigns; manage agency of record Scorpion Media; build Sales & Marketing dashboards for Franchise Partners; identify and broker strategic partnerships.

Owner/Operator at TMC Digital Consulting LLC.

May 1, 2018 - Present

Self-employed digital marketing consultant; develop and implement digital marketing, web development, branding strategies; execute full-stack digital media strategies; manage projects via RightSideUp.co; oversee additional consulting/contracting projects.

Associate Director, Search - Samsung at Publicis Groupe / Publicis Sapient

November 1, 2019 - December 31, 2020

Managing approximately $100M in annual media spend for Samsung across Google, Bing, and 3rd party vendors; lead team across Mobile, Consumer Appliance, Computing, and Consumer Electronics lines of business; develop HQ/Branding strategy and cross-LOB digital marketing integration to drive direct response KPIs.

Search Supervisor - IBM at GroupM / WPP / Ogilvy & Mather

May 1, 2018 - November 30, 2019

Managing $5M-$6M per quarter in media spend for IBM across Google, Bing, and 3rd party vendors; optimize KPI marketing funnel for IBM Watson and IBM Cloud products; launch and manage digital strategy for IBM acquisitions such as Aspera and Red Hat; supervise and train a team of Search Associates; relay reporting and results to IBM clients and upper management.

SEM Channel Manager - AAA at ConvergeDirect LLC

March 1, 2017 - May 31, 2018

Manage $150k+ monthly budgets for Google, Bing, and Yahoo for AAA; oversee both Travel and Automotive SEM lines; responsible for reporting, troubleshooting, tracking, setups, updates, and ad hoc requests; promoted to lead a team in March 2017.

Marketing Coordinator (Online Partner Marketing) at Education Dynamics, LLC

March 1, 2016 - March 31, 2017

Manage relationships with 100+ digital partners focused on SEO/SEM/PPC; develop new SEO partnerships and programs; manage a $100k monthly budget for digital marketing partnerships.

Online Marketing Consultant at IAC - HomeAdvisor

July 1, 2015 - January 31, 2016

Prospect, develop, and close high-yield clients; oversee existing client accounts to maintain satisfaction and retention.