Teddie Sheldon

Worked with an established author in health and psychology to create over 25 full-page character and spot illustrations with an approachable tone. Developed diverse illustration styles suited to various client visions. Collaborated with Penguin Random House’s licensing department to create detailed 50-150 page book layouts for children’s intellectual properties linked to Disney and Netflix. Delivered production-ready book layout files integrating illustrative and photographic elements following publishing best practices. Managed multiple projects under tight deadlines, coordinated feedback efficiently, and worked remotely with creative directors and editors within the print production pipeline. Developed branding systems, including logos and packaging aligned with client brand messaging.

Created a branding system to promote a communal space, conceptualizing and illustrating over 15 assets to enhance the brand voice and produced various collateral materials. Self-directed and led creative projects to successful completion.

Communicated and collaborated clearly with clients to produce effective and tailored visual and illustrative solutions that matched their visions. Applied critiques to fulfill clients’ desired visual outcomes and project voice. Managed pricing negotiations and contracts as well as self-marketing efforts.