Developed and customized the Shopify store for Issoropia Sustainability, a brand dedicated to promoting eco-friendly products and sustainable living. The project included building custom product pages, intuitive navigation, mobile-responsive design, and an optimized checkout flow to enhance user experience and drive conversions.

I focused on streamlined functionality, clean UI, and brand-aligned aesthetics, ensuring the online store reflected Issoropia’s sustainability values while providing a seamless shopping experience for customers.

Worked on the development and marketing of OnSkin.ae, a UAE-based luxury perfume and body care brand. Responsibilities included building and customizing the Shopify store for a seamless, high-converting shopping experience, implementing product pages, advanced navigation, and responsive design for mobile and desktop.

In addition, I managed digital marketing initiatives to drive traffic and sales, including email marketing campaigns, automation flows, and promotional strategies tailored to OnSkin’s premium audience. Focused on user experience, branding consistency, and conversion optimization, resulting in improved engagement, higher cart conversions, and a polished online presence that reflected the luxury identity of the brand.

Managed social media content and community engagement for Techlift, a growing tech startup community. I handled content planning, posting, moderation, and audience interaction across Instagram and TikTok, supporting brand visibility and community growth. My role focused on consistency, engagement, and fostering meaningful interactions within the community.

Designed and built responsive, conversion-focused portfolio websites using Woocommerce. My work focused on clean layouts, strong visual hierarchy, performance optimization, and clear messaging to help creatives and professionals showcase their work effectively. Each build was optimized for mobile responsiveness and professional brand presentation

Worked as an Email Marketing Specialist for The Spot Network, a Dubai-based luxury lifestyle and events brand. I planned, designed, and executed email campaigns and automation flows aimed at driving engagement, ticket sales, and repeat attendance. My work included campaign structuring, audience segmentation, copy planning, and performance-focused email rollouts for multiple weekly and special events, supporting both brand awareness and revenue growth.

Designed and developed a fully customized Shopify store that enables customers to create personalized press-on nail sets from start to checkout. The project involved building advanced custom product forms with nail shape selection, color swatches with visual previews, design choices, add-ons, affirmations, and dynamic pricing logic. I focused heavily on user experience, ensuring the customization flow was intuitive, mobile-friendly, and conversion-optimized. The result was a seamless, interactive shopping experience that balanced creativity with ease of use while maintaining a premium brand feel.

(link available on request)