I’m Teniola Adejuwon, a brand and marketing manager with 3+ years of experience building campaigns that grow audiences and drive revenue for fashion and F&B brands. I’ve led go-to-market strategy, brand identity, and content direction end-to-end—turning creative concepts into launches that sell out and building community through organic, data-informed marketing. From running Mailchimp email sequences that reach strong open rates to coordinating influencer collaborations, partnerships, and integrated social content, I focus on measurable results and a clear brand voice. My work spans streetwear and traditional-modern fashion to Lagos food brands, where I’ve delivered follower growth, major revenue uplifts, and fast-moving product releases through thoughtful planning and post-launch analytics.…

Teniola Adejuwon

I’m Teniola Adejuwon, a brand and marketing manager with 3+ years of experience building campaigns that grow audiences and drive revenue for fashion and F&B brands. I’ve led go-to-market strategy, brand identity, and content direction end-to-end—turning creative concepts into launches that sell out and building community through organic, data-informed marketing. From running Mailchimp email sequences that reach strong open rates to coordinating influencer collaborations, partnerships, and integrated social content, I focus on measurable results and a clear brand voice. My work spans streetwear and traditional-modern fashion to Lagos food brands, where I’ve delivered follower growth, major revenue uplifts, and fast-moving product releases through thoughtful planning and post-launch analytics.…

Available to hire

I’m Teniola Adejuwon, a brand and marketing manager with 3+ years of experience building campaigns that grow audiences and drive revenue for fashion and F&B brands. I’ve led go-to-market strategy, brand identity, and content direction end-to-end—turning creative concepts into launches that sell out and building community through organic, data-informed marketing.

From running Mailchimp email sequences that reach strong open rates to coordinating influencer collaborations, partnerships, and integrated social content, I focus on measurable results and a clear brand voice. My work spans streetwear and traditional-modern fashion to Lagos food brands, where I’ve delivered follower growth, major revenue uplifts, and fast-moving product releases through thoughtful planning and post-launch analytics.

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Work Experience

Brand & Marketing Manager at LITGANG Collection
March 14, 2025 - Present
● Lead marketing for LITGANG Collection, a community-first streetwear brand rooted in Lagos cultural identity, owning brand strategy, content direction, and go-to-market execution. ● Developed the brand's full identity and go-to-market strategy — brand voice, messaging framework, and mission/vision for the debut collection (“From Lagos to the World”) — and planned a two-week pre-launch and launch campaign (teaser phase, BTS content, waitlist strategy, a 24-hour exclusive preorder window, and public launch). ● Built and managed an email community of 3,000 subscribers within 3 months of launch, running a full Mailchimp sequence that achieved an 80% open rate, while directing all content production (editorial shoots, BTS videos, lifestyle reels, and founder-led video). ● Results: sold out the entire debut collection (Tees, Caps, Armless Tees); grew Instagram to 15,000 followers and built a 3,000- subscriber email list — entirely through organic, community-driven marketing with zero paid advertising.
Brand & Marketing Manager | Creative Director at LITGANG Collection
March 1, 2025 - Present
Led marketing for LITGANG Collection, a community-first streetwear brand rooted in Lagos cultural identity. Built full brand identity and go-to-market strategy for the debut collection (“From Lagos to the World”), including brand voice, messaging framework, and mission/vision. Planned and executed a two-week pre-launch and launch campaign with teaser content, BTS production, waitlist strategy, a 24-hour exclusive preorder window, and public launch. Built and managed a Mailchimp email community of 3,000 subscribers in 3 months and directed all content production (editorial shoots, BTS videos, lifestyle reels, founder-led video). Delivered sell-out launch results and organic audience growth without paid advertising.
Content Lead, Brand Manager & Campaign Manager at YL Collectives
August 7, 2024 - January 13, 2025
● Developed and executed a content and social media strategy to build a strong online presence for this streetwear brand, coordinating multi-location photo and video shoots. ● Oversaw the website development team to ensure the e-commerce platform effectively showcased the brand. ● Secured influencer partnerships that expanded brand reach and credibility within the target market. ● Results: grew social media following from 9,000 to 19,300; drove a 70% increase in revenue; executed a successful pop-up event,
YL Collectives — Content Lead, Brand Manager & Campaign Manager at YL Collectives (Young & Limitless)
August 1, 2024 - January 31, 2025
Developed and executed a content and social media strategy for a streetwear brand, coordinating multi-location photo and video shoots to strengthen online presence. Oversaw the website development team to ensure the e-commerce platform showcased the brand effectively. Secured influencer partnerships to expand reach and credibility, and delivered a successful pop-up event that reinforced brand engagement.
Marketing Manager at ChopWithYL
May 9, 2024 - January 17, 2025
● Built and led the full marketing plan for ChopWithYL, a Lagos food and grills brand, spanning social media, email marketing, influencer collaborations, brand partnerships, and visual content strategy. ● Led and managed a marketing team, overseeing all content shoots to keep visuals aligned with brand aesthetics and campaign messaging. ● Identified and secured strategic partnerships with well-known brands to expand reach and credibility. ● Results: grew social media following from 2,000 to 19,000; drove an 80% monthly revenue increase across the first three months; increased website traffic by 70%.
Marketing Manager | ChopWithYL — Marketing Lead & Campaign Manager at Ekoo PR
May 1, 2024 - January 31, 2025
Built and led the end-to-end marketing plan for ChopWithYL (Lagos food and grills), spanning social media, email marketing, influencer collaborations, brand partnerships, and visual content strategy. Managed a marketing team and oversaw content shoots to keep visuals aligned with campaign messaging and brand aesthetics. Identified and secured strategic partnerships to expand reach and credibility, contributing to strong revenue and traffic outcomes.
Marketing Lead & Campaign Manager at Aso London
March 12, 2024 - January 11, 2025
● Built the pre-launch marketing plan and content strategy for this traditional-modern wear brand, defining brand positioning and target audience engagement ahead of its debut collection. ● Spearheaded the brand's visual identity and mood board, and personally managed a content photoshoot — sourcing locations and models — to ensure high-quality launch visuals. ● Developed and ran a Mailchimp pre-launch email campaign to build awareness and anticipation for the first drop. ● Results: grew social following from 500 to 5,000; drove a 50% revenue increase during the first collection drop; sold out the entire first collection within three weeks of launch.
Marketing Manager | Aso London — Marketing Lead & Campaign Manager at Ekoo PR
March 1, 2024 - January 31, 2025
Owned pre-launch marketing planning and content strategy for Aso London, shaping positioning and audience engagement ahead of the debut collection. Spearheaded the visual identity and created a mood board, including personally managing a content photoshoot (location and model sourcing) to ensure high-quality launch visuals. Developed and ran a Mailchimp pre-launch email campaign to build awareness and anticipation, supporting strong drop performance and sell-out momentum.
Freelance Marketing Consultant / Creative Director at Kinta (Self-employed)
January 1, 2023 - February 28, 2023
Served as Creative Director for Kinta’s launch campaign, setting the creative vision around an African-heritage-rooted identity. Created a bold, colorful visual language and maintained an authentic brand voice across Instagram and TikTok. Shaped the look and feel of marketing materials and the brand website to generate early buzz and awareness for the inaugural collection.

Education

Bachelor of Science at Obafemi Awolowo University
February 17, 2017 - August 15, 2023
B.Sc. Microbiology at Obafemi Awolowo University
January 11, 2030 - September 23, 2026

Qualifications

Grow with Google — Digital Marketing Certification
May 15, 2025 - September 8, 2025
Grow with Google — Digital Marketing Certification (Scholarship Recipient)
January 11, 2030 - September 23, 2026
Enterprise Design Thinking Practitioner
January 11, 2030 - September 23, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Software & Internet, Other
    Marketing Lead for a fashion brand
    Objective: To successfully establish Aso London as a prominent traditional modern wear brand, focusing on generating initial awareness, creating high-quality visuals for the pre-launch phase, and building an active and engaged community in anticipation of the first collection drop. Role: Marketing Lead & Campaign Manager Comprehensive Marketing Plan & Content Strategy Development: Created a detailed marketing plan and content strategy to guide all pre-launch and launch activities, focusing on brand positioning and target audience engagement. Visual Identity & Mood Board Creation: Spearheaded the creation of a mood board to define the brand's aesthetic and visual direction for photoshoots and overall brand communication. Photoshoot Planning & Execution: Managed all aspects of the content photoshoot, including sourcing suitable locations and models that aligned with the brand's traditional modern vision. Personally oversaw the execution of the shoot to ensure high-quality visuals. Pre-Launch Email Marketing Campaign: Developed and implemented an email marketing campaign using Mailchimp focused on generating awareness and anticipation for the brand's first collection drop. Social Media Awareness & Engagement: Created and implemented strategies to build awareness and engagement on Instagram and TikTok. Platforms Used: Instagram, TikTok, Mailchimp. Significant Social Media Growth: Increased social media followers from 500 to 5,000, demonstrating successful early community building and brand interest. Strong Initial Revenue Generation: Drove a 50% increase in revenue during the first collection drop, indicating effective pre-launch marketing efforts and strong initial demand. Successful Collection Sell-Out: The entire first collection sold out within one week of launch, highlighting the effectiveness of the pre-launch awareness and engagement strategies.…
    Marketing Lead for a food brand
    Objective: To establish ChopWithYL as the number one food and grills spot in Lagos, emphasizing high-quality food, community building, exceptional customer service, and engaging visual content. Role: Marketing Lead & Campaign Manager Comprehensive Marketing Plan Development: Created and implemented a strategic marketing plan encompassing social media, email marketing, influencer collaborations, brand partnerships, and visual content strategy. Team Management & Coordination: Led and managed a marketing team to ensure seamless execution of campaign activities. Visual Content Oversight: Oversaw all content shoots, ensuring alignment with brand aesthetics and campaign messaging to create high-quality and appealing visuals.. Strategic Brand Partnerships: Identified, cultivated, and secured partnerships with well-known brands to expand reach and enhance brand credibility. Platforms Used: Instagram, TikTok, Mailchimp, Meta business suite, Google analytics, canva. Exponential Social Media Growth: Increased social media followers from 2,000 to 19,000 within the campaign period. Significant Revenue Generation: Achieved an 80% monthly revenue increase for the first three months of the campaign, demonstrating a strong correlation between marketing efforts and sales. Substantial Website Traffic Increase: Drove a 70% increase in website traffic, indicating heightened brand awareness and interest. Successful Brand Partnerships: Acquired partnerships with well-known brands, enhancing brand visibility and credibility.…