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I'm a founder and brand developer focused on launching premium fashion and lifestyle brands, with a track record transforming concepts into cohesive identities and digital presences. I lead brand positioning, visual direction, and social-media launches for premium experiences, including a luxury Chicago-based billiards concept and a fashion label. I excel at turning creative briefs into scalable campaigns, building multi-platform content, and forging partnerships that grow audiences. I’ve built a 60K+ social following and led brand strategy decks, asset development, and influencer collaborations to establish strong, enduring brands.…I'm a founder and brand developer focused on launching premium fashion and lifestyle brands, with a track record transforming concepts into cohesive identities and digital presences. I lead brand positioning, visual direction, and social-media launches for premium experiences, including a luxury Chicago-based billiards concept and a fashion label. I excel at turning creative briefs into scalable campaigns, building multi-platform content, and forging partnerships that grow audiences. I’ve built a 60K+ social following and led brand strategy decks, asset development, and influencer collaborations to establish strong, enduring brands.

Tenley Earles

Brand Strategist, Creative Director, Art Director, +2

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I'm a founder and brand developer focused on launching premium fashion and lifestyle brands, with a track record transforming concepts into cohesive identities and digital presences. I lead brand positioning, visual direction, and social-media launches for premium experiences, including a luxury Chicago-based billiards concept and a fashion label. I excel at turning creative briefs into scalable campaigns, building multi-platform content, and forging partnerships that grow audiences. I’ve built a 60K+ social following and led brand strategy decks, asset development, and influencer collaborations to establish strong, enduring brands.…I'm a founder and brand developer focused on launching premium fashion and lifestyle brands, with a track record transforming concepts into cohesive identities and digital presences. I lead brand positioning, visual direction, and social-media launches for premium experiences, including a luxury Chicago-based billiards concept and a fashion label. I excel at turning creative briefs into scalable campaigns, building multi-platform content, and forging partnerships that grow audiences. I’ve built a 60K+ social following and led brand strategy decks, asset development, and influencer collaborations to establish strong, enduring brands.

Available to hire

I’m a founder and brand developer focused on launching premium fashion and lifestyle brands, with a track record transforming concepts into cohesive identities and digital presences. I lead brand positioning, visual direction, and social-media launches for premium experiences, including a luxury Chicago-based billiards concept and a fashion label.

I excel at turning creative briefs into scalable campaigns, building multi-platform content, and forging partnerships that grow audiences. I’ve built a 60K+ social following and led brand strategy decks, asset development, and influencer collaborations to establish strong, enduring brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Brand & Social Media Consultant (Contract) at Luxury Chicago-based billiards concept

January 1, 2019 - December 31, 2022

Led brand positioning and Instagram launch for a luxury Chicago-based billiards concept; developed visual strategy decks and collaborated with the Art Director to execute cohesive social assets that established a premium digital presence.

Founder & Brand Developer at ÉDITÉ Fashion Label

January 1, 2024 - Present

Founded and developed a fashion label ÉDITÉ; oversaw brand identity, positioning, supplier outreach, and long-term launch strategy while building scalable social platforms and early brand recognition.