Teo Traveria Gutierrez

Available to hire

Social Media Strategist and Community Manager with 6+ years of agency experience managing social channels, communities, and digital campaigns.

About

Social Media Strategist and Community Manager with 6+ years of agency experience managing social channels, communities, and digital campaigns. Strong background in influencer marketing and creative team leadership, turning trends into strategy and helping brands stand out.

I analyze audience and platform trends, translate them into content and growth plans, and lead creative execution across multi-country markets. I manage community interactions, optimize performance through reporting/insights, and produce a high volume of video and content assets to drive engagement and reach.

  • 4 years' experience
  • Joined May 2026

Languages

  • Spanish; CastilianFluent
  • Catalan; ValencianFluent
  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Consumer Goods

Work experience

Social Media & Influencer Marketing Manager · Smartbrand, S.L.Jan 2023 – Jan 2025 · 2 yrs 1 mo

Managed client social media and influencer marketing accounts, overseeing content strategy, community management, reporting, and performance monitoring. Coordinated influencer campaigns with 200+ content creators and managed budgets exceeding €80,000. Delivered 210,000+ ROI through influencer marketing campaigns. Analyzed and reported key performance metrics to continually optimize campaigns and account performance.

Social Media Strategist & Community Manager · IFP Grupo PlanetaJan 2019 – Dec 2021 · 3 yrs

Managed 6 international Planeta DeAgostini accounts simultaneously across Spain, Italy, the UK, the United States, and France. Led branding and social/content strategy implementation, achieving +70% engagement growth and expanding Spanish and Italian accounts beyond 80K followers. Managed a 4-person creative team, developing strategies and content for brands including Pokémon GO, Planeta deLibros, Planeta Editorial, and UPF. Produced 50+ video pieces for Planeta deLibros, generating 10M+ views. Planned and managed tailored digital campaigns for international markets and audiences.

Education

Master's degree (IMD Digital Business School) · IMD Digitial Business School2022
CAE (Advanced English) certificate · University of Cambridge2030 – 2026

Certifications and awards

Certificate in Advanced English (CAE) - University of Cambridge2030 – 2026

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