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Art Director & Brand Designer · Melbourne 14+ years across brand identity, campaign design, typography, and visual systems — from early-stage brands finding their voice to established businesses refining how they show up. My background spans senior design leadership at scale, directing teams and delivering work across major brand and campaign projects. I now take on select freelance projects — brand identity, art direction, and Framer web builds — where craft and intention matter as much as execution. If you're looking for a designer who thinks as clearly as they make, let's work together.…Art Director & Brand Designer · Melbourne 14+ years across brand identity, campaign design, typography, and visual systems — from early-stage brands finding their voice to established businesses refining how they show up. My background spans senior design leadership at scale, directing teams and delivering work across major brand and campaign projects. I now take on select freelance projects — brand identity, art direction, and Framer web builds — where craft and intention matter as much as execution. If you're looking for a designer who thinks as clearly as they make, let's work together.

Paperplane Design

Brand Designer, Creative Director, Art Director, +7

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Art Director & Brand Designer · Melbourne 14+ years across brand identity, campaign design, typography, and visual systems — from early-stage brands finding their voice to established businesses refining how they show up. My background spans senior design leadership at scale, directing teams and delivering work across major brand and campaign projects. I now take on select freelance projects — brand identity, art direction, and Framer web builds — where craft and intention matter as much as execution. If you're looking for a designer who thinks as clearly as they make, let's work together.…Art Director & Brand Designer · Melbourne 14+ years across brand identity, campaign design, typography, and visual systems — from early-stage brands finding their voice to established businesses refining how they show up. My background spans senior design leadership at scale, directing teams and delivering work across major brand and campaign projects. I now take on select freelance projects — brand identity, art direction, and Framer web builds — where craft and intention matter as much as execution. If you're looking for a designer who thinks as clearly as they make, let's work together.

Available to hire

Melbourne, Australia

Art Director & Brand Designer · Melbourne

14+ years across brand identity, campaign design, typography, and visual systems — from early-stage brands finding their voice to established businesses refining how they show up.
My background spans senior design leadership at scale, directing teams and delivering work across major brand and campaign projects. I now take on select freelance projects — brand identity, art direction, and Framer web builds — where craft and intention matter as much as execution.
If you’re looking for a designer who thinks as clearly as they make, let’s work together.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Design Lead at Canva

October 1, 2020 - July 31, 2025

Led creative direction across global brand partnerships, translating partners such as Disney, NASA, The New York Times, and Monotype into Canva’s ecosystem through considered campaigns and scalable content systems. Managed and grew a team of 20+ designers, setting direction across brand and creative output while maintaining a consistently high standard of craft. Worked closely with Product and Engineering to shape features and functionality, contributing to the development of AI-driven creative tools and partnership experiences within the platform. Selected highlights: • Established scalable systems for high-volume content and campaign production • Contributed to the development of AI-driven creative tools and product features • Partnered cross-functionally with Product and Engineering to influence feature development

Senior Visual Designer at Deloitte

January 1, 2012 - May 31, 2020

• Led creative direction and design development across brand and campaign work for clients including BHP, NAB, UNSW, and Westpac • Translated complex business and strategic problems into clear, considered visual communication • Worked closely with consulting and strategy teams to align design output with broader business objectives • Delivered cohesive visual systems across campaigns, presentations, and key client materials • Maintained a strong focus on clarity, structure, and quality across all outputs

Designer at Turner Design

May 1, 2016 - July 31, 2018

• Led design development for clients including Water Corporation, Western Power, Fremantle Ports, and Screenwest • Delivered brand and communication systems across print, signage, and environmental applications • Managed production processes and documentation, ensuring quality from concept through to final output

Design Director at Paperplane Design

January 1, 2009 - Present

An independent design practice working across brand, identity, and visual systems. The focus is on clarity, reduction, and strong underlying ideas – creating work that feels considered, enduring, and free from unnecessary noise. Projects are developed in close collaboration with small businesses across retail, food, and independent ventures, often shaping brand direction from early concept through to final execution.