Teresa Chrestella

Social Media Specialist at PT Hafele Indotama - BSD Tangerang

Manage the end-to-end social media workflow including strategy development, content planning, creation, scheduling, publishing, and performance analysis. Conceptualize and execute content ideas tailored to Hafele’s brand positioning and audience behavior. Create compelling visual, written, and multimedia content while maintaining brand consistency across platforms. Ensure optimal content delivery by scheduling posts strategically to maximize reach and engagement. Track performance metrics and social insights to evaluate effectiveness, refine future strategies, and drive sustained audience growth, successfully increasing Hafele’s social media followers by approximately 35% over 3 years, from around 20.5k to 35.6k. Collaborate with key opinion leaders (KOLs) to drive impactful campaigns and strengthen brand presence, managing partnerships with Christian Sugiono, Richard Kyle, Andrew White & Nanda Mirclad, Riani Cartwright, Prisia Nasution, and Idil.

Social Media Officer at BLUEPRINT Destination - Jakarta

Managed Instagram content planning and execution for three brands: The Coffee Academics, Black Editions, and Commune RDTX (a co-working space). Wrote engaging and brand-aligned copy for social media posts. Executed content strategies and maintained consistent brand presence across platforms. Created and distributed newsletters aimed at end-customers to drive engagement and retention.

Freelance Social Media at Levision Digital - Tangerang

Created engaging and brand-aligned content for various social media platforms. Developed and implemented social media strategies to boost online presence and audience engagement. Managed multiple social media accounts, ensuring consistent tone, messaging, and performance tracking.

Content Creator & Live Broadcast Assistant at Shopee Indonesia - Jakarta

Generated creative ideas and developed content for Shopee live broadcasts. Prepared props and visual materials to support live session execution. Directed and assisted during live sessions to ensure smooth production flow.

Social Media Officer at Destination – Jakarta

Managed Instagram content planning and execution for three brands: The Coffee Academics, Blvck Editions, and Commune RD TX (a co-working space). Wrote engaging and brand-aligned copy for social posts. Executed content strategies and maintained consistent brand presence across platforms. Created and distributed newsletters aimed at end customers to drive engagement and retention.

Content Creator & Live Broadcast Assistant at Shopee Live

Generated creative ideas and content for ShopeeLive broadcasts. Prepared props and visual materials to support live session execution. Directed and assisted during live sessions to ensure a smooth production flow.

Freelance Social Media Specialist & Content Writer at LevelOn Digital

Generated engaging and brand-aligned content for various social media platforms. Developed and implemented social media strategies to boost online presence and audience engagement. Managed multiple social media accounts, ensuring consistency in tone, messaging, and performance tracking.