Available to hire
I am a senior communications professional with management experience and a strong understanding of the media landscape and engagement characteristics in European markets. I have developed strategies for high-profile clients and managed large-scale EU-funded multilingual campaigns, consistently exceeding KPIs. I bring strategic thinking, crisis communication skills, and a strong ability to align diverse stakeholder perspectives across international teams.
I have extensive experience leading communication and media training programs, managing multi-channel stakeholder engagement in healthcare, and overseeing public relations teams for EU-wide campaigns. I am also experienced in managing budgets and complex projects with a focus on results and budget awareness.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Intermediate
French
Intermediate
Work Experience
Communications and Media Training Associate at WPNT COMMUNICATIONS
January 1, 2024 - PresentImplementation support for trainings on media relations and other communication related topics, for senior executives from various industries, including technology and oil & gas. Provided advisory input for new training programs.
Senior Communications Manager at The SYNERGIST
April 30, 2025 - July 18, 2025Managed multi-channel communication and engagement with stakeholder networks in the healthcare sector including companies, patient associations, academics, and education-related entities. Guided communications supporting advocacy efforts and ensured alignment with over 70 stakeholders across the EU. Positioned the organization as a leader in solving societal challenges through co-creation and stakeholder collaboration. Designed and executed communication strategies at national levels.
Head of Public Relations at ICF Next
December 31, 2023 - July 18, 2025Led an international team managing client relations for EU-wide outreach campaigns for the European Commission and other institutions. Oversaw 6 to 7-figure budgets, increased media coverage across EU-27 by over 60%, achieved a 3 million reach with a 4-week campaign. Secured earned coverage in tier 1 media outlets for EU campaigns. Managed relationships with over 40 national agencies and coordinated cross-functional teams. Developed campaign content, localized narratives, and supported digital presence through influencer management.
Account Director at mc Group
December 31, 2022 - July 18, 2025Led multi-channel EU campaigns for the European Commission and other institutional and private clients in EU-27 countries, including media relations and stakeholder management. Managed over 30 campaign websites and digital products, organized over 40 events including a flagship conference with 500+ participants. Handled 7-figure budgets and achieved a 15% cost reduction for a campaign in 10 EU countries through media partnerships and content adaptation. Managed emergency campaign closure during COVID-19 and collaborated with over 30 national partners to ensure quality, targets, and message alignment.
PR Manager at VODAFONE
December 31, 2019 - July 18, 2025Developed strategic communication plans and managed public relations to enhance Vodafone’s presence in Romania, achieving over EUR1 million estimated earned media value annually and share of voice leadership. Acted as media contact person, organized media trainings, and advised senior executives on engagements. Secured media and digital presence for major initiatives such as 5G launch and brand campaigns. Supported policy influence and advocacy activities for regulatory engagement. Prepared speeches and official statements for high-profile events.
Head of Strategic Communications at MAZARS
December 31, 2017 - July 18, 2025Delivered post-merger communication positioning Mazars as a top market player. Wrote speeches, briefings, lines-to-take, and Q&As for executives, ensuring clear communication of company objectives at external and internal events. Achieved the company’s first nomination for international industry awards. Managed media relations, advised senior executives, organized 25+ events and a major conference with 40% annual increase in participation. Managed digital projects for CEE countries and liaised with regulatory authorities advocating EU audit reform.
Public Relations Manager at MERCADIA GROUP
December 31, 2012 - July 18, 2025Developed strategy for internal and external communications including a business turnaround program. Prepared speeches and lines-to-take for media events and public engagements. Managed crisis communications during insolvency including media relations, stakeholder, and internal communications for over 5,000 staff. Built and managed media relationships and advised senior management.
Communications and Media Training Associate at WPNT Communications
January 1, 2024 - PresentImplementation support for trainings on media relations and other communication related topics, for senior executives from various industries, including technology and oil & gas. Advisory input for new training programs.
Senior Communications Manager at The Synergist
April 30, 2025 - July 18, 2025Managed multi-channel communication and engagement with stakeholder networks in the healthcare sector, including Horizon Europe projects. Guided communications to support advocacy efforts and stakeholder engagement across the EU. Positioned the organization as a leader in healthcare transformation through co-creation and collaborative leadership. Developed and executed communication strategies supporting co-creation processes and nurtured national-level communication partnerships.
Head of Public Relations at ICF Next
December 31, 2023 - July 18, 2025Led an international team, managed client relations for EU-wide outreach campaigns for the European Commission and other institutions with large budgets. Increased media coverage and reach significantly. Secured earned media coverage, managed national agencies and cross-functional teams, developed and localized EU campaign content, supported influencer communication management, and supervised KPI monitoring and reporting.
Account Director at mc Group
December 31, 2022 - July 18, 2025Led multi-channel EU campaigns for European Commission and private clients across EU-27 countries, including media relations and stakeholder management. Managed large budgets delivering cost reductions through media partnerships and content adaptation. Coordinated rapid response and stakeholder management during an emergency EU campaign closure amid COVID-19, collaborating with numerous partners and cross-functional teams to meet targets and maintain message alignment.
PR Manager at Vodafone
December 31, 2019 - July 18, 2025Developed strategic communication plans and managed public relations to enhance Vodafone’s presence in Romania, achieving significant earned media value and share of voice leadership. Handled media relations and executive advisories for media engagements and events. Secured media and digital presence for major initiatives including 5G launch and business acquisitions. Supported public affairs and advocacy activities engaging regulatory bodies. Prepared speeches, briefings, and official statements for high-profile events and engagements.
Head of Strategic Communications at Mazars
December 31, 2017 - July 18, 2025Delivered post-merger communication programs positioning Mazars as a top market player. Wrote speeches and communication materials for top executives ensuring clear messaging of company objectives. Achieved first nomination for international industry awards. Managed media relations and strategic communications, organized numerous high-level events with increasing participation, and enhanced regional digital presence through a digital project. Advocated for EU audit reform liaising with regulatory authorities and industry stakeholders.
Public Relations Manager at Mercadia Group
December 31, 2012 - July 18, 2025Developed internal and external communication strategies including a business turnaround program. Prepared senior management communication materials for media events and public engagements. Managed crisis communications during insolvency for 5,000+ staff, handling media relations and internal stakeholder communications. Built and managed relationships with key media and advised senior management on engagements.
Education
B.Sc. at Polytechnic University, Bucharest
January 1, 2001 - December 31, 2005B.Sc. at Polytechnic University, Bucharest
January 1, 2001 - December 31, 2005Qualifications
PRINCE2 certification training
January 11, 2030 - July 18, 2025Dale Carnegie High Impact Presentations training for public speaking
January 11, 2030 - July 18, 2025Management Competency Enhancement training
January 11, 2030 - July 18, 2025Effective Team Management training
January 11, 2030 - July 18, 2025Team Dynamics training
January 11, 2030 - July 18, 2025PRINCE2 certification training
January 11, 2030 - July 18, 2025Dale Carnegie High Impact Presentations training
January 11, 2030 - July 18, 2025Management Competency Enhancement training
January 11, 2030 - July 18, 2025Effective Team Management training
January 11, 2030 - July 18, 2025Team Dynamics training
January 11, 2030 - July 18, 2025Founding Member and Ambassador The CEO Elevation Circle
January 11, 2030 - July 18, 2025Industry Experience
Healthcare, Professional Services, Government, Telecommunications, Retail
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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