Project Overview Creation of two engaging, realistic UGC-style promotional videos for Wellcore, a white-label coaching app designed for personal trainers and online fitness coaches. The videos feature a consistent AI-generated female fitness creator presenting the platform in a natural, friendly and professional style. Video Deliverables Video 1: Workout & Nutrition Builder Introduce the challenges of manually creating client programs. Demonstrate the workout builder. Showcase the nutrition builder. Highlight the convenience of having coaching tools in one platform. Video 2: Your Own Branded Coaching App Introduce Wellcore's white-label branding. Demonstrate in-app payments. Showcase fitness assessments. Highlight the platform's coaching features. Production Requirements 2 vertical videos (9:16). 25–30 seconds per video. Realistic -generated female presenter. Natural conversational English voice. Consistent character appearance across both videos. Real app screen recordings. Burned-in captions and clear ad disclosure. Professional editing and transitions. TikTok and Instagram Reels optimization. Final Deliverables 2 edited promotional videos. Raw -generated video clips. 2–3 alternative hooks per video. App demonstration footage. Paid advertising usage rights subject to agreed licensing terms. Creative Direction: Authentic fitness UGC with natural lighting, realistic expressions, engaging storytelling and clear product demonstrations. Goal: Present Wellcore as a useful coaching platform for personal trainers and online coaches looking to manage their coaching services under their own brand.
- Brand Designer
- Brand Strategist
- Content Creator
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