Wellcore Fitness App – Powered UGC Video Advertisement (2 TikTok & Instagram Reels)

Project Overview

Creation of two engaging, realistic UGC-style promotional videos for Wellcore, a white-label coaching app designed for personal trainers and online fitness coaches.

The videos feature a consistent AI-generated female fitness creator presenting the platform in a natural, friendly and professional style.

Video Deliverables

Video 1: Workout & Nutrition Builder

• Introduce the challenges of manually creating client programs.
• Demonstrate the workout builder.
• Showcase the nutrition builder.
• Highlight the convenience of having coaching tools in one platform.

Video 2: Your Own Branded Coaching App

• Introduce Wellcore’s white-label branding.
• Demonstrate in-app payments.
• Showcase fitness assessments.
• Highlight the platform’s coaching features.

Production Requirements

• 2 vertical videos (9:16).
• 25–30 seconds per video.
• Realistic -generated female presenter.
• Natural conversational English voice.
• Consistent character appearance across both videos.
• Real app screen recordings.
• Burned-in captions and clear #ad disclosure.
• Professional editing and transitions.
• TikTok and Instagram Reels optimization.

Final Deliverables

• 2 edited promotional videos.
• Raw -generated video clips.
• 2–3 alternative hooks per video.
• App demonstration footage.
• Paid advertising usage rights subject to agreed licensing terms.

Creative Direction: Authentic fitness UGC with natural lighting, realistic expressions, engaging storytelling and clear product demonstrations.

Goal: Present Wellcore as a useful coaching platform for personal trainers and online coaches looking to manage their coaching services under their own brand.