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Brand designer and art director working across identity systems, brand campaigns, and visual direction for B2B technology and retail clients. I translate strategy into creative concepts, define scalable visual worlds, and guide teams through concept-to-execution to keep design clarity and consistency as brands grow. I’ve led large-scale multi-market brand identity evolution under NDA, built integrated retail marketing campaigns across digital and physical touchpoints, and designed end-to-end UI and visual systems for content-rich products. I balance creative quality with practical team workflows, from pitch development to governance of long-term design principles.…Brand designer and art director working across identity systems, brand campaigns, and visual direction for B2B technology and retail clients. I translate strategy into creative concepts, define scalable visual worlds, and guide teams through concept-to-execution to keep design clarity and consistency as brands grow. I’ve led large-scale multi-market brand identity evolution under NDA, built integrated retail marketing campaigns across digital and physical touchpoints, and designed end-to-end UI and visual systems for content-rich products. I balance creative quality with practical team workflows, from pitch development to governance of long-term design principles.

Tetiana Lupashku

Art Director, Brand Designer, Creative Director, +2

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Brand designer and art director working across identity systems, brand campaigns, and visual direction for B2B technology and retail clients. I translate strategy into creative concepts, define scalable visual worlds, and guide teams through concept-to-execution to keep design clarity and consistency as brands grow. I’ve led large-scale multi-market brand identity evolution under NDA, built integrated retail marketing campaigns across digital and physical touchpoints, and designed end-to-end UI and visual systems for content-rich products. I balance creative quality with practical team workflows, from pitch development to governance of long-term design principles.…Brand designer and art director working across identity systems, brand campaigns, and visual direction for B2B technology and retail clients. I translate strategy into creative concepts, define scalable visual worlds, and guide teams through concept-to-execution to keep design clarity and consistency as brands grow. I’ve led large-scale multi-market brand identity evolution under NDA, built integrated retail marketing campaigns across digital and physical touchpoints, and designed end-to-end UI and visual systems for content-rich products. I balance creative quality with practical team workflows, from pitch development to governance of long-term design principles.

Available to hire

Brand designer and art director working across identity systems, brand campaigns, and visual direction for B2B technology and retail clients. I translate strategy into creative concepts, define scalable visual worlds, and guide teams through concept-to-execution to keep design clarity and consistency as brands grow.

I’ve led large-scale multi-market brand identity evolution under NDA, built integrated retail marketing campaigns across digital and physical touchpoints, and designed end-to-end UI and visual systems for content-rich products. I balance creative quality with practical team workflows, from pitch development to governance of long-term design principles.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Art Direction Consultant at 1509designs.com (B2B / IT Company, Contract)

June 1, 2025 - July 1, 2025

Provided art direction and strategic design guidance for a B2B technology product under NDA. Reviewed existing design assets, identified opportunities to improve clarity and scalability, and established recommendations for a clearer, more scalable visual system. Worked closely with internal teams to refine and strengthen day-to-day design decision-making rather than redesigning from scratch.

Art Direction Consultant (Under NDA) (Contract) at 1509designs.com (Client under NDA)

June 1, 2025 - July 31, 2025

Provided art direction and strategic design guidance for a B2B technology product. Reviewed existing design assets, identified opportunities for improvement, and established recommendations for a clearer and more scalable visual system. Worked with internal teams to refine rather than redesign—improving clarity, cohesion, and consistency across brand and product communications.

Lead Art Director at 1509designs.com (B2B / IT Company, Under NDA)

April 1, 2024 - April 1, 2025

Lead art direction for a large-scale B2B technology brand operating across multiple markets. Responsible for shaping and evolving a scalable visual identity system ensuring consistency, flexibility, and clarity across brand, product, and communication touchpoints. Defined core visual principles, oversaw design quality, aligned cross-functional teams, and translated strategic goals into a clear visual language with a focus on long-term system adoption.

Lead Art Director (Under NDA) at 1509designs.com (Client under NDA)

April 1, 2024 - April 30, 2025

Led art direction for a large-scale B2B technology brand across multiple markets. Shaped and evolved the visual identity system to ensure consistency, flexibility, and clarity across brand, product, and communication touchpoints. Defined core visual principles, oversaw design quality, aligned cross-functional teams, and translated strategic goals into a scalable visual language for long-term brand growth and internal adoption.

Art Director at 1509designs.com (B2B / IT Company, Under NDA)

January 1, 2024 - April 1, 2024

Art direction for a B2B IT product focused on clarity, trust, and scalability. Defined visual direction across brand and communication layers and aligned product thinking, brand strategy, and visual language into a cohesive system. Included concept development, visual principles, typography direction, and guidance for digital touchpoints, delivered in close collaboration with internal product and marketing teams.

Art Director (Under NDA) at 1509designs.com (Client under NDA)

January 1, 2024 - April 30, 2024

Art direction for a B2B IT product focused on clarity, trust, and scalability. Defined visual direction across brand and communication layers, aligning product thinking, brand strategy, and visual language into a cohesive system. Worked on concept development, visual principles, typography direction, and guidance for digital touchpoints in close collaboration with product and marketing teams.

Independent Brand Designer & Art Director at 1509designs.com

January 1, 2024 - Present

Independent brand designer and art director working with founders, studios, and growing teams across brand identity, campaigns, and visual direction. Deliverables span long-term brand development and focused consultancy: translating strategy into campaign concepts, defining the visual world, guiding execution, and maintaining clarity and consistency as brands scale. Selected engagements include NDA support for B2B IT companies—reviewing assets, recommending improvements, and shaping scalable visual systems to improve cohesion and day-to-day design decision-making.

Designer at The Perfume Shop

April 1, 2022 - December 31, 2023

Designed integrated retail marketing campaigns for The Perfume Shop across digital and physical touchpoints. Created visual concepts for seasonal campaigns including Mother’s Day, Father’s Day, Valentine’s Day, Christmas, and other promotions. Adapted campaigns across websites, email, social media, in-store displays, POS materials, and printed collateral. Contributed to a visual refresh of the VIP loyalty programme rolled out across digital communications and in-store materials. Collaborated with marketing, retail, and production teams and gained practical experience via store visits and campaign implementation across the UK network.

Product Designer at mmatown.com

June 1, 2021 - December 31, 2021

Designed brand identity and end-to-end UI for MMAtown, a digital platform covering MMA events, rankings, fighter profiles, news, and historical fight data. Created logo, visual identity, and a scalable design system for a content-rich product with structured information. Developed visual rules to harmonize event posters, fighter photography, icons, and third-party content from multiple data sources. Simplified complex information architecture with founders and developers and translated large datasets into intuitive desktop and mobile experiences.

Product Designer (UI/Visual Design) at Mylo Recs, Ltd.

July 1, 2019 - May 31, 2021

Worked on an early-stage US startup to help shape a consumer mobile product from concept to launch. Collaborated cross-functionally with founders, product managers, developers, and investors to define product vision, improve user journeys, and iterate through research and feedback. Designed end-to-end product interface, establishing visual language, UI components, and interaction patterns across the mobile application. Contributed beyond visual design by validating user flows and refining overall user experience; product reached launch readiness with strong feedback for visual design before development paused due to COVID-19 investment slowdown.

Creative Director at Advertising Avenue Agency (part of B4B Group)

November 1, 2014 - January 31, 2021

Built and led the agency’s Creative Department into a multidisciplinary team covering branding, graphic design, print production, photography, and creative production. Developed team structure and creative processes; launched new commercial services including an in-house photography department (capability development, equipment investment, client acquisition, and delivery oversight). Led creative concepts and visual direction for campaigns, launches, and brand storytelling across digital and physical touchpoints. Delivered branding/advertising/integrated communication projects for clients including Nike, Finlandia, Jack Daniel’s, el Jimador, Lenovo, UNIQA, NOVUS, BIC, Lactalis, MOYO, and others. Led pitches and tenders, mentored designers, allocated resources, maintained quality, and ensured successful delivery. Lectured on branding and creative practice for final-year marketing students at National University of Kyiv-Mohyla Academy.

Art Direction & Graphic Design at IHG - InterContinental Hotels Group

February 1, 2012 - November 30, 2014

Maintained and developed hotel visual communications across print and digital channels. Led creative projects from concept to delivery across marketing campaigns and guest communications. Managed photo and video productions to ensure assets delivered long-term value across campaigns. Ensured consistent application of IHG brand guidelines across marketing materials and customer touchpoints. Art directed and produced printed collateral, POS materials, restaurant communications, advertising, and website assets. Coordinated external creative partners (photographers, videographers, copywriters, printers, publishers, advertising agencies) and reviewed creative work for quality, timeliness, and brand consistency. Collaborated on the launch of the hotel magazine and developed its visual direction aligned with global InterContinental Hotels Group brand standards.

Senior Creative Designer at Twiga Ukraine

April 1, 2009 - January 31, 2012

Oversaw and designed creative projects from initial concept to launch. Built requirements for successful launches and participated in tenders, festivals, and workshops. Led creative development for integrated advertising campaigns including TV commercial development, visual identity, campaign assets, and production oversight. Created campaign concepts and designs for clients including U.N.O., Subaru, Mitsubishi, PZU, KRAFT (Carte Noire, Jacobs), Bella, Kyevstar, Volia, Vitrum.

Specialist of computer graphic and design at McCann

January 1, 2008 - December 31, 2009

Supported rollout of integrated advertising campaigns across print, outdoor, and retail media. Collaborated with creative teams on campaigns for major brands including Life Ukraine, Life Belarus, L’Oréal, and Microsoft, ensuring high-quality visual execution across multiple print formats.