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Digital content and marketing professional with over a decade of proven experience in content production and digital strategy, with a strong focus on the audiovisual and marketing industries. Successfully transitioned into the Canadian job market in 2025 after a successful career in Brazil. Currently, I work as Social Media Specialist for Peliplat, a platform with over 4 million registered users. Previously, I served as Content Coordinator at Petz, where I oversaw the production of video and written content for Brazil’s largest pet product retailer. Prior experience includes roles as a Content Specialist and Creative Director at Globo’s in-house agency — a division of Latin America’s largest media conglomerate and one of the world’s most influential media companies. I am passionate about delivering high-impact content that engages audiences and drives brand growth. I bring 360° expertise in team and project management, digital and influencer marketing, social media strategy, video production and editing, campaign development, live event coverage, branded content creation, and product promotion.…Digital content and marketing professional with over a decade of proven experience in content production and digital strategy, with a strong focus on the audiovisual and marketing industries. Successfully transitioned into the Canadian job market in 2025 after a successful career in Brazil. Currently, I work as Social Media Specialist for Peliplat, a platform with over 4 million registered users. Previously, I served as Content Coordinator at Petz, where I oversaw the production of video and written content for Brazil’s largest pet product retailer. Prior experience includes roles as a Content Specialist and Creative Director at Globo’s in-house agency — a division of Latin America’s largest media conglomerate and one of the world’s most influential media companies. I am passionate about delivering high-impact content that engages audiences and drives brand growth. I bring 360° expertise in team and project management, digital and influencer marketing, social media strategy, video production and editing, campaign development, live event coverage, branded content creation, and product promotion.

Thaiane Settecerze

Creative Director, Content Producer, Video Editor, +2

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Digital content and marketing professional with over a decade of proven experience in content production and digital strategy, with a strong focus on the audiovisual and marketing industries. Successfully transitioned into the Canadian job market in 2025 after a successful career in Brazil. Currently, I work as Social Media Specialist for Peliplat, a platform with over 4 million registered users. Previously, I served as Content Coordinator at Petz, where I oversaw the production of video and written content for Brazil’s largest pet product retailer. Prior experience includes roles as a Content Specialist and Creative Director at Globo’s in-house agency — a division of Latin America’s largest media conglomerate and one of the world’s most influential media companies. I am passionate about delivering high-impact content that engages audiences and drives brand growth. I bring 360° expertise in team and project management, digital and influencer marketing, social media strategy, video production and editing, campaign development, live event coverage, branded content creation, and product promotion.…Digital content and marketing professional with over a decade of proven experience in content production and digital strategy, with a strong focus on the audiovisual and marketing industries. Successfully transitioned into the Canadian job market in 2025 after a successful career in Brazil. Currently, I work as Social Media Specialist for Peliplat, a platform with over 4 million registered users. Previously, I served as Content Coordinator at Petz, where I oversaw the production of video and written content for Brazil’s largest pet product retailer. Prior experience includes roles as a Content Specialist and Creative Director at Globo’s in-house agency — a division of Latin America’s largest media conglomerate and one of the world’s most influential media companies. I am passionate about delivering high-impact content that engages audiences and drives brand growth. I bring 360° expertise in team and project management, digital and influencer marketing, social media strategy, video production and editing, campaign development, live event coverage, branded content creation, and product promotion.

Available to hire

Digital content and marketing professional with over a decade of proven experience in content production and digital strategy, with a strong focus on the audiovisual and marketing industries. Successfully transitioned into the Canadian job market in 2025 after a successful career in Brazil. Currently, I work as Social Media Specialist for Peliplat, a platform with over 4 million registered users. Previously, I served as Content Coordinator at Petz, where I oversaw the production of video and written content for Brazil’s largest pet product retailer. Prior experience includes roles as a Content Specialist and Creative Director at Globo’s in-house agency — a division of Latin America’s largest media conglomerate and one of the world’s most influential media companies. I am passionate about delivering high-impact content that engages audiences and drives brand growth. I bring 360° expertise in team and project management, digital and influencer marketing, social media strategy, video production and editing, campaign development, live event coverage, branded content creation, and product promotion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Work Experience

Social Media Specialist at Peliplat

July 1, 2025 - Present

Lead the digital and social media strategy for Peliplat across North American and Brazilian markets, managing content on Instagram, TikTok, LinkedIn, and other platforms. Oversee end-to-end social operations, from strategic planning and campaign development to daily content execution and community engagement. Drive community-first and editorial-led content strategies, including writing challenges, event promotion, and cultural moments, while producing and coordinating audiovisual content, scripts, motion graphics, and platform-native videos aligned with Peliplat’s brand voice. Achieved a 100% increase in Instagram followers within six months and significant engagement growth through data-driven optimization and audience-focused storytelling.

Content Coordinator at Petz

April 1, 2024 - May 1, 2025

Led the creation and strategic launch of Petz TV, a corporate digital channel, including content planning, audience targeting, and marketing integration. Scaled Petz’s YouTube presence, contributing to over 100,000 new subscribers and 40+ million video views within a year. Managed cross-functional creative teams in the end-to-end production of audiovisual and branded content. Defined performance goals and monitored KPIs to continuously improve content effectiveness. Developed and implemented SEO strategies for web and YouTube content, driving visibility and engagement. Collaborated with internal stakeholders to ensure content aligned with broader business and brand objectives.

Digital Marketing and Strategy Specialist at Editora Globo, TechTudo

October 1, 2023 - April 1, 2024

Developed and executed digital marketing strategies for TechTudo, Brazil’s leading technology news website. Led SEO initiatives, content planning, and publishing across digital and social platforms. Monitored tech industry trends to ensure content relevance and alignment with audience interests. Produced web stories, edited videos, and managed affiliate marketing campaigns for high-profile brands including Amazon and Mercado Livre. Spearheaded the launch of TechTudo’s official WhatsApp channel, significantly expanding reach and engagement.

Senior Web Content Editor at Globo

January 1, 2017 - August 1, 2023

Developed and implemented content and digital strategies for TV Globo properties and the Globo corporate brand, with a strong emphasis on audiovisual media. Produced and edited video content for social media and websites, managing the full cycle from planning to publication. Directed and delivered live broadcasts, influencer marketing campaigns, and branded content initiatives. Oversaw video editing, scripting, post-production, and logistics, ensuring high production quality and on-brand messaging. Provided creative direction for digital products, fostering cross-functional collaboration across marketing, content, and design teams. Led creative teams and aligned marketing campaigns with strategic brand opportunities.

Trainee - Content and Media Relations at H+

April 1, 2015 - December 1, 2016

Managed and launched Meus Cachos, Embelleze’s first digital platform focused on curly hair, growing the audience to over 1 million followers. Produced third-party branded content for TV Globo, including website articles, social media posts, and multimedia assets. Oversaw social media management, engagement strategies, and content scheduling for client campaigns.

Communications Intern at Globo

March 1, 2014 - March 1, 2015

Contributed to the successful launch of TV Globo’s YouTube channel, which surpassed 1 million subscribers during the period. Supported video production through interviews, editing, and publishing content for social media and web platforms. Assisted in developing digital content aligned with network branding and audience engagement goals.