I am a passionate brand designer and strategist with extensive international experience across Latin America and Europe. My professional journey has involved crafting impactful brand positioning, managing digital communications, and leading marketing campaigns for luxury sectors and corporate events. I enjoy leveraging creative tools and AI technology to deliver innovative and customer-centered solutions. Throughout my career, I have collaborated closely with diverse teams to ensure cohesive brand narratives and effective communication strategies across multiple platforms. I thrive in dynamic environments and embrace challenges that allow me to connect marketing with business objectives, always focusing on creativity and measurable results.…

Thaise Cavalcanti

I am a passionate brand designer and strategist with extensive international experience across Latin America and Europe. My professional journey has involved crafting impactful brand positioning, managing digital communications, and leading marketing campaigns for luxury sectors and corporate events. I enjoy leveraging creative tools and AI technology to deliver innovative and customer-centered solutions. Throughout my career, I have collaborated closely with diverse teams to ensure cohesive brand narratives and effective communication strategies across multiple platforms. I thrive in dynamic environments and embrace challenges that allow me to connect marketing with business objectives, always focusing on creativity and measurable results.…

Available to hire

I am a passionate brand designer and strategist with extensive international experience across Latin America and Europe. My professional journey has involved crafting impactful brand positioning, managing digital communications, and leading marketing campaigns for luxury sectors and corporate events. I enjoy leveraging creative tools and AI technology to deliver innovative and customer-centered solutions.

Throughout my career, I have collaborated closely with diverse teams to ensure cohesive brand narratives and effective communication strategies across multiple platforms. I thrive in dynamic environments and embrace challenges that allow me to connect marketing with business objectives, always focusing on creativity and measurable results.

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Skills

Experience Level

Language

Spanish; Castilian
Advanced
Portuguese
Fluent
English
Advanced

Work Experience

Estratega de marca at Relevant Agency
January 1, 2024 - Present
Developed and implemented brand positioning strategies in the luxury sector while managing Procter & Gamble brands. Oversaw departmental objectives to ensure fulfillment, forecasted annual sales per brand, improved product positioning, brand visibility, and awareness through digital and point-of-sale media, and enhanced overall brand strategy planning. Created customer-centric marketing campaigns, developed digital strategies for each brand, and managed KPIs for online and offline campaigns.
Estrategia de Marca y Comunicación Digital at Wild Fi
January 1, 2024 - August 28, 2025
Led and executed design projects across diverse channels including web, social media, and direct response advertising. Collaborated closely with marketing teams, writers, designers, and product teams to bring bold ideas to life aligned with broader marketing goals. Utilized Figma and other design tools to deliver top-tier designs from concept to production. Employed generative AI tools to explore creative possibilities and optimize design workflows. Created engaging B2B marketing assets and guided other designers with feedback to boost team creativity.
Asistente de Comunicaciones Corporativas y Relaciones con Inversores at Awisee
January 1, 2023 - August 28, 2025
Built strong relationships with internal teams and external partners to ensure consistent brand asset distribution. Supported campaign reporting and continuous improvement. Managed budgets, including purchase quotes and invoice processing. Led iconic communication projects such as the Annual Report presentation, corporate website content, and investor materials. Worked closely with executive management and multifunctional teams shaping consistent narratives reflecting company performance and future ambitions. Developed and maintained corporate website content aligned with reporting and communication strategies.
Comunicadora y estratega de marca para eventos (Freelancer) at Marca Condal Exclusive Events
January 1, 2021 - August 28, 2025
Managed company identity ensuring consistent and professional brand representation at events. Implemented event branding strategies aligned with company guidelines. Collaborated with branding agencies and internal brand teams to plan business objectives for events. Coordinated with Global Commercial Operations and Marketing teams to align sales objectives and marketing messages. Conducted detailed KPI analysis and ROI evaluations for events, and managed CRM integration and post-event reporting to enhance future strategic segmentation and targeting.
Asistente de Branding Corporativo y Marketing Estratégico para Eventos at Xelebra Eventos Corporativos e Culturais
January 1, 2022 - August 28, 2025
Conceptualized and designed campaigns for large-scale events and entertainment experiences, using creativity to attract and engage clients. Planned event promotion strategies from preparation to completion ensuring efficiency. Managed alliances with entertainment partners to drive traffic in commercial centers through key collaborations including movies, licensing, and launches. Coordinated internally and with suppliers for effective service delivery. Conducted post-project analysis focused on client needs to continually improve impact and ROI.
Asistente de Branding Corporativo y Marketing Estratégico para Eventos at TheClass Eventos Empresariales
January 1, 2022 - August 28, 2025
Designed innovative, brand-aligned experiences for large-scale events and entertainment, managing event diffusion strategies ensuring efficiency. Handled partnerships to drive mall traffic and coordinated internal teams and suppliers to maintain service alignment and delivery. Analyzed post-project results to refine client-focused experiences and increase return on investment. Conducted market and competitor analysis to identify relevant opportunities.
Asistente de Comunicaciones Internas y Diseñador Gráfico at Alta Comunicación
January 1, 2020 - August 28, 2025
Produced graphic materials for internal communication and flyers, publishing across appropriate channels like WhatsApp groups, emails, and internal networks. Developed initiatives to communicate organizational culture via written and audiovisual content. Supported internal campaigns on health, safety, well-being, and morale with consistent visual and narrative identity. Created institutional presentations, newsletters, corporate event materials, and training visuals. Conducted photo and video sessions as communication needs arose, collaborating closely with Human Resources on employer branding initiatives.
Diseñador de marca at Atrevia (Santiago, Chile)
January 1, 2018 - August 28, 2025
Independently translated complex brand narratives into impactful visual experiences aligned with brand direction. Oversaw design projects from conception to completion ensuring consistency with brand guidelines. Contributed to evolution and refinement of visual identity including logos, typography, and key brand elements. Collaborated with marketing, product, UX/UI, and editorial teams to ensure coherent brand messaging.
Diseñador de marca at Atrevia (Sao Paulo, Brasil)
January 1, 2016 - August 28, 2025
Created brand identities including original logos, typography, key schemes, and style guidelines tailored to client needs. Communicated directly with clients to understand requests. Collaborated with art directors, production coordinators, and quality assurance specialists to maintain workflow efficiency and project success. Translated client ideas into original visually attractive designs meeting brand objectives and message. Designed catalogs, brochures, ads, and graphics for promotional campaigns and developed visual content for digital and print advertising. Implemented design and visual content strategies based on results analysis.
Diseñador Gráfico at Agencia Orquestra
January 1, 2015 - August 28, 2025
Designed and proposed innovative and effective creative pieces for digital advertising campaigns, ensuring platform alignment and standards. Led visual creation from initial ideas to final production. Created graphic adaptations for different formats and devices (banners, stories). Researched visual trends, market references, and best practices for digital advertising design. Implemented AI tools to optimize creative process and production times. Validated deliverables with internal stakeholders ensuring compliance with brand guidelines and platform technical requirements. Provided creative recommendations based on campaign data and learning.
Estratega de marca at Relevant Agency
January 1, 2025 - August 28, 2025
Developed and implemented brand positioning strategies in the luxury sector; supervised P&G brands and departmental goals to ensure success; enhanced product positioning, visibility, and brand awareness across digital media and sales points; created innovative customer-focused marketing campaigns; developed digital strategies for brands; managed KPIs for online and offline campaigns.
Estrategia de Marca y Comunicación Digital at Wild Fi
January 1, 2024 - August 28, 2025
Led and executed design projects across web, social media and direct response advertising; collaborated with marketing, writers, designers and product teams to deliver impactful ideas; extensively used Figma and AI tools to optimize design workflows; translated complex concepts into simple visuals; developed engaging creative assets for B2B marketing campaigns; provided mentorship and feedback to designers.
Asistente de Comunicaciones Corporativas y Relaciones con Inversores at Awisee
January 1, 2023 - August 28, 2025
Built strong relationships with internal teams and external partners ensuring brand consistency; supported campaign reporting and continuous improvement; managed budgets and processed invoices; led iconic communication projects including annual report presentations and investor materials; collaborated with senior management and media relations to shape corporate narrative and communications strategy.
Comunicadora y estratega de marca para eventos (Freelancer) at Marca Condal Exclusive Events
January 1, 2021 - August 28, 2025
Managed corporate brand identity for events ensuring professional and consistent representation; implemented brand strategy in line with corporate guidelines; worked with branding agencies and internal teams to align marketing and sales objectives; analyzed KPIs and ROI post-events; integrated CRM data for comprehensive reporting to senior stakeholders.
Asistente de Branding Corporativo y Marketing Estratégico para Eventos at Xelebra Eventos Corporativos e Culturais
January 1, 2022 - August 28, 2025
Conceptualized and designed large-scale event campaigns and entertainment experiences; planned event communication strategies; managed partnerships with entertainment providers to drive traffic; coordinated internal teams and external suppliers ensuring aligned delivery; analyzed project results to improve impact and ROI.
Asistente de Branding Corporativo y Marketing Estratégico para Eventos at TheClass Eventos Empresariales
January 1, 2022 - August 28, 2025
Designed and planned marketing campaigns for major events; managed partnerships to boost commercial center traffic; coordinated internal and external suppliers; focused on customer-centric experience improvements; analyzed market and competitor data to identify opportunities.
Asistente de Comunicaciones Internas y Diseñador Gráfico at Alta Comunicación
January 1, 2020 - August 28, 2025
Produced graphic communication pieces for internal communications and campaigns; managed publishing on suitable internal channels; created written and audiovisual content promoting organizational culture; supported internal health, safety and wellbeing campaigns; ensured brand identity consistency; collaborated with HR on employer branding initiatives.
Diseñador de marca at Atrevia
January 1, 2018 - August 28, 2025
Translated complex brand narratives into impactful visual experiences; managed design projects from inception to completion ensuring brand consistency; contributed to visual identity evolution including logos and typography; collaborated closely with marketing, product, UX/UI and editorial teams to align brand messaging.
Diseñador de marca at Atrevia
January 1, 2016 - August 28, 2025
Created original brand identities including logos, typography, and style guidelines; liaised directly with clients to understand requirements; collaborated with art directors and production coordinators to maintain workflow efficiency; developed visual content for promotional campaigns and digital/print ads; implemented design strategies based on analysis of results.
Diseñador Gráfico at Agencia Orquestra
January 1, 2015 - August 28, 2025
Designed innovative and effective creative pieces for digital advertising campaigns aligned with platform standards; led visual creation from idea through production; adapted graphics for various formats and devices; researched trends and best practices in digital advertising design; introduced AI tools improving creative workflow and production times.

Education

Licenciatura en Artes Visuales at UNIP - Universidad Paulista
January 1, 2016 - January 1, 2020
Postgrado en Branding y Comunicación Digital at Universidad de São Paulo
January 1, 2021 - June 1, 2024
Licenciatura en Artes Visuales at UNIP - Universidad Paulista
January 1, 2016 - January 1, 2020
Postgrado en Branding y Comunicación Digital at Universidad de São Paulo
January 1, 2021 - January 1, 2024

Qualifications

Estrategia de marketing de contenidos - Universidad de California, Davis
January 1, 2021 - August 28, 2025
Gestión de marca: Alineando negocio, marca y comportamiento - University of London Business School
January 1, 2021 - August 28, 2025
Entorno empresarial internacional - Universidad de Londres - Escuela de Negocios
January 1, 2025 - August 28, 2025
Innovación a través del diseño: Pensar, adoptar, romper, repetir - Universidad de Sídney
January 1, 2021 - August 28, 2025
Estrategia basada en el diseño: Pensamiento de diseño para la estrategia empresarial y el emprendimiento - Universidad de Sídney
January 1, 2021 - August 28, 2025
Comunicación Integrada de Marketing: Publicidad, Relaciones Públicas, Marketing Digital - IE Business School
January 1, 2021 - August 28, 2025
Google Analytics 360 - Academia de Google Analytics
January 1, 2021 - August 28, 2025
Estrategia de marketing de contenidos
January 1, 2021 - August 28, 2025
Gestión de marca: Alineando negocio, marca y comportamiento
January 1, 2021 - August 28, 2025
Entorno empresarial internacional
January 1, 2025 - August 28, 2025
Innovación a través del diseño: Pensar, adoptar, romper, repetir – Universidad de Sídney
January 1, 2021 - August 28, 2025
Estrategia basada en el diseño: Pensamiento de diseño para la estrategia empresarial y el emprendimiento – Universidad de Sídney
January 1, 2021 - August 28, 2025
Comunicación Integrada de Marketing: Publicidad, Relaciones Públicas, Marketing Digital – IE Business School
January 1, 2021 - August 28, 2025
Academia de Google Analytics - Google Analytics 360
January 1, 2021 - August 28, 2025

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Education, Retail

Skills

Experience Level