I’m a business and marketing professional with 7+ years of international experience in programmatic advertising, campaign operations, and customer success. I’ve helped global clients optimize performance and drive profitable campaigns across fast-paced, multicultural environments. I thrive on clear communication, meticulous planning, and cross-functional collaboration to deliver high-impact results. I enjoy building strong partnerships, designing strategic initiatives, and guiding cross-functional teams through complex programs. My approach blends analytical thinking with creative problem-solving to turn data into actionable insights and measurable outcomes for growth and customer satisfaction.

Thanh Hang Nguyen

I’m a business and marketing professional with 7+ years of international experience in programmatic advertising, campaign operations, and customer success. I’ve helped global clients optimize performance and drive profitable campaigns across fast-paced, multicultural environments. I thrive on clear communication, meticulous planning, and cross-functional collaboration to deliver high-impact results. I enjoy building strong partnerships, designing strategic initiatives, and guiding cross-functional teams through complex programs. My approach blends analytical thinking with creative problem-solving to turn data into actionable insights and measurable outcomes for growth and customer satisfaction.

Available to hire

I’m a business and marketing professional with 7+ years of international experience in programmatic advertising, campaign operations, and customer success. I’ve helped global clients optimize performance and drive profitable campaigns across fast-paced, multicultural environments. I thrive on clear communication, meticulous planning, and cross-functional collaboration to deliver high-impact results.

I enjoy building strong partnerships, designing strategic initiatives, and guiding cross-functional teams through complex programs. My approach blends analytical thinking with creative problem-solving to turn data into actionable insights and measurable outcomes for growth and customer satisfaction.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Language

Vietnamese
Fluent
English
Advanced
Swedish
Beginner
Korean
Beginner

Work Experience

Advertising Operations Specialist at Geniee International Pte. Ltd
August 5, 2019 - September 24, 2024
Onboarded and managed global ad network partners, generating $10,000+ monthly profit. Led the in-app advertising project with cross-team workflow, designed and executed full-funnel media plans, tested platforms, ad formats, and pricing models—achieving a 17% revenue pipeline in the first month. Executed programmatic campaigns across platforms with data-driven optimization and A/B testing, contributing to 51% increase in deal volume and 110% quarterly profit growth. Inspected issues to ensure accurate reporting and analyzed website/app UX. Collaborated cross-functionally with teams using project management tools.
Account Executive - Director Assistant at Coc Coc Company Ltd.
September 1, 2017 - March 1, 2019
- Contacted and managed key clients across industries (Booking.com, Skyscanner, Spotify), contributing to revenue growth. - Planned and executed campaigns (email, web browser, paid search), prepared keyword content strategies and advertising materials, and reviewed landing pages to improve quality and traffic. - Increased keyword search traffic and boosted brand awareness, while leading cross-functional collaboration with content, design, contract management, data analysis, trend forecasting, and KPI-driven campaign delivery. - Monitored progress for a 10+ member team and managed workflows and training materials.

Education

MSc in Business Development & Marketing at University of Skövde
September 1, 2024 - June 22, 2025
Strategic planning: Collected market insights, analyzed report, contributed to the winning team in the business simulation game. Master Thesis: Customer experience across Customer journey - the Gaming Industry
BSc in Finance & Banking/Corporate Finance at Banking Academy
July 1, 2013 - July 1, 2017
Recipient of Study Encouragement Scholarship.

Qualifications

LinkedIn Advertising Fundamentals Certification
July 1, 2025 - July 1, 2025
Google Ads Apps
January 11, 2030 - October 13, 2025
Digital Skills: Social Media
January 11, 2030 - October 13, 2025
Social Media Marketing Campaign
January 11, 2030 - October 13, 2025
The Complete SQL Bootcamp
January 11, 2030 - October 13, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Gaming, Non-Profit Organization, Other

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
See more