Thanh Hang Nguyen

Onboarded and managed global ad network partners, generating $10,000+ monthly profit. Led the in-app advertising project with cross-team workflow, designed and executed full-funnel media plans, tested platforms, ad formats, and pricing models—achieving a 17% revenue pipeline in the first month. Executed programmatic campaigns across platforms with data-driven optimization and A/B testing, contributing to 51% increase in deal volume and 110% quarterly profit growth. Inspected issues to ensure accurate reporting and analyzed website/app UX. Collaborated cross-functionally with teams using project management tools.

- Contacted and managed key clients across industries (Booking.com, Skyscanner, Spotify), contributing to revenue growth. - Planned and executed campaigns (email, web browser, paid search), prepared keyword content strategies and advertising materials, and reviewed landing pages to improve quality and traffic. - Increased keyword search traffic and boosted brand awareness, while leading cross-functional collaboration with content, design, contract management, data analysis, trend forecasting, and KPI-driven campaign delivery. - Monitored progress for a 10+ member team and managed workflows and training materials.