I'm a Senior Marketer with over 10 years’ agency experience, working with international clients across technology, retail and creative sectors. I have a proven track record helping clients increase engagement, lead generation and sales conversions through integrated brand, content and performance marketing. I excel at translating business goals into compelling marketing strategies, building cohesive brand stories, and leading cross-functional teams to deliver measurable outcomes. I’m passionate about turning insights into creative, data-driven campaigns that drive growth and long-term brand value.

I'm a Senior Marketer with over 10 years’ agency experience, working with international clients across technology, retail and creative sectors. I have a proven track record helping clients increase engagement, lead generation and sales conversions through integrated brand, content and performance marketing. I excel at translating business goals into compelling marketing strategies, building cohesive brand stories, and leading cross-functional teams to deliver measurable outcomes. I’m passionate about turning insights into creative, data-driven campaigns that drive growth and long-term brand value.

Available to hire

I’m a Senior Marketer with over 10 years’ agency experience, working with international clients across technology, retail and creative sectors. I have a proven track record helping clients increase engagement, lead generation and sales conversions through integrated brand, content and performance marketing.

I excel at translating business goals into compelling marketing strategies, building cohesive brand stories, and leading cross-functional teams to deliver measurable outcomes. I’m passionate about turning insights into creative, data-driven campaigns that drive growth and long-term brand value.

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Language

English
Fluent

Work Experience

Marketing Manager (Maternity Cover - Sales & Marketing Director) at Stellar Global
February 10, 2025 - November 28, 2025
+ Covered the Sales & Marketing Director’s responsibilities during maternity leave, ensuring continuity across sales and marketing operations + Managed and developed digital channels including social media, website, email and PR to improve brand visibility and engagement + Coordinated RFPs and pitches, preparing compelling marketing materials to support new business opportunities + Oversaw sales and marketing communications as well as stakeholder reporting, ensuring clarity, consistency and alignment with business objectives Key Achievements: +35% social engagement +10% email open rate, +15% email CTR Developed TikTok Shop Playbook and marketing funnel → +400% lead generation Supported successful pitches that secured £2m+ in new business
Marketing Manager (FTC - Project Lead) at Brandwidth
November 4, 2024 - December 20, 2024
+ Brought in to develop and implement the group’s first unified marketing strategy, to ensure consistency across all business units following their group rebrand + Oversaw creation and distribution of content across social media, digital campaigns, events, and paid media channels + Established new interdepartmental processes to align creative, strategy and performance to improve efficiency and reporting + Collaborated directly with senior leadership of each business unit to refine positioning and messaging for new group business opportunities Key Achievements: +320% social impressions and +120% social engagement +300% PPC impressions and +200% PPC clicks
Head of Marketing & Communications at Dynamic Expression
April 20, 2020 - October 25, 2024
+ Led strategy and consultation for clients on GTM planning, content development and PR collaboration + Directed end-to-end content creation across digital platforms including social media, articles, landing pages, email, decks and OOH ads + Worked closely with client stakeholders to translate business goals into creative marketing campaigns + Managed multiple project teams of 2–5 employees to coordinate timelines, deliverables and quality control + Provided ongoing performance reporting, insights and recommendations to drive optimisation Key Achievements: Warner Music: Eastern Europe brand awareness → +45% followers, +20% engagement Waverox: US & EU launch campaigns → +80% lead generation, +20% sales conversions Delivered average client growth of +40% lead generation and +20% sales conversions
Multiple Roles (See Description) at Gaba
May 9, 2016 - April 10, 2020
Senior Creative Strategist + Oversaw development of creative concepts and messaging for marketing campaigns across multiple online and offline formats + Mentored junior creatives and advised clients on best practices in content and strategy Key Achievements: Square Enix: Final Fantasy XV European launch → 2nd most successful franchise launch H&M: Sustainable clothing re-launch campaign → +800% sales vs. prior launch Senior Marketing & Communications Consultant + Delivered consultations on GTM strategy, campaign development and cross-border alignment for multinational clients + Partnered with global brands to localise messaging for national and international markets + Designed globally integrated campaigns using social, email, events and PR marketing Key Achievements: Pfizer: Japan & US B2B campaign for cancer drug → +150% lead generation Customer Acquisition Specialist + Created and executed new business development and acquisition strategies Key Achievements: Achieving a consistent average conversion rate of 80% Consistent nationwide top 10 achiever with an average of £300k+ in monthly revenue

Education

BA(Hons) Performance Industry at Solent University
September 1, 2007 - June 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Retail, Media & Entertainment, Software & Internet, Professional Services, Education, Other