Available to hire
I’m a senior marketer with over 10 years of agency experience working with international clients in the technology, retail and creative industries.
I have a proven track record of helping clients increase engagement, lead generation and sales conversion by leveraging my global marketing experience across content, brand and strategy, and I enjoy collaborating across brands and teams to drive growth.
Experience Level
Language
English
Fluent
Work Experience
Sales & Marketing Director (Maternity Cover) at Stellar Global
February 1, 2025 - November 1, 2025Covered the Sales & Marketing Director’s responsibilities during maternity leave, ensuring continuity across sales and marketing operations. Managed and developed digital channels including social media, website, email and PR to improve brand visibility and engagement. Coordinated RFPs and pitches, prepared compelling marketing materials to support new business opportunities. Oversaw stakeholder reporting, ensuring clarity, consistency and alignment with business objectives. Led development of digital channels including social media, website, email and PR; improved brand visibility and engagement. Achievements: +35% social engagement; +10% email open rate; +15% email CTR; Developed TikTok Shop playbook and marketing funnel; led to +400% lead generation.
Marketing Manager at Brandwidth
November 1, 2024 - December 1, 2025Brought in to develop and implement the group’s first unified marketing strategy, ensuring consistency across all business units after the group rebrand. Oversaw creation and distribution of content across social media, digital campaigns, events and paid media channels. Established new interdepartmental processes to align creative, strategy and performance to improve efficiency and reporting. Collaborated with senior leadership of each business unit to refine positioning and messaging for new group business opportunities. Achievements: +320% social impressions and +120% social engagement; +300% PPC impressions and +200% PPC clicks.
Senior Marketing & Communications Specialist at Dynamic Expression
April 1, 2020 - October 1, 2024Led GTM planning, content development and PR collaboration. Directed end-to-end content creation across digital platforms including social media, articles, landing pages, email and OOH ads. Managed client projects and stakeholder relationships; coordinated multiple project teams (2–5 people) to ensure timely delivery and quality. Provided ongoing performance reporting, insights and recommendations to drive optimization. Clients included Sanofi, Warner Music Group, Daiva, MacPaw, WavX.
Senior Creative Strategist at GABA
May 1, 2016 - April 1, 2020Led development of creative concepts and messaging for marketing campaigns across multiple online and offline formats. Mentored junior creatives and advised clients on best practices in content and strategy. Achievements included successful European launch of Square Enix Final Fantasy XV and a major relaunch for H&M’s sustainable clothing line.
Senior Marketing & Communications Consultant at GABA
May 1, 2016 - April 1, 2020Delivered consultations on GTM strategy, campaign development and cross-border alignment for multinational clients. Partnered with global brands to localize messaging for national and international markets. Designed globally integrated campaigns using social, email, events and PR marketing. Key achievements included significant lead generation and revenue improvements for global clients.
Marketing Manager at Stella R Global
February 1, 2025 - November 1, 2025Marketing Manager covering the Sales & Marketing Director's responsibilities during maternity leave; led hybrid omnichannel retail experience agency HQ in the UK with operations across Europe; managed Retail Teams, Retail Design, Live Chat & Video Shopping, and Social Selling; served as official TikTok Shop Partner; oversaw digital channels (social media, website, email, PR) to boost brand visibility and engagement; coordinated RFPs and pitches; ensured continuity of sales and marketing operations; stakeholder reporting and alignment with business objectives.
Content, Brand & Strategy Specialist at AM NOWELL
April 1, 2020 - October 1, 2024Remote senior marketing consultant delivering content, brand and strategy support; led GTM planning, content development and PR collaboration; produced end-to-end content across digital platforms (social media, articles, landing pages, emails, decks) and managed 2–5 person project teams; provided ongoing performance reporting, insights and optimization recommendations.
Senior Marketing & Communications Consultant at GABA
May 1, 2018 - April 30, 2020Delivered GTM strategy consultations, campaign development and cross-border alignment for multinational clients; partnered with global brands to localise messaging for national and international markets; designed globally integrated campaigns using social media, email, events and PR marketing.
Marketing & Communications Lead / GTM Specialist at Dynamic Expression
April 1, 2020 - October 31, 2024Senior international marketing & communications agency supporting global clients in growth, engagement, lead generation and sales conversion through consulting, content and social media; led GTM planning, content development and PR collaboration; end-to-end content creation across digital platforms; managed multiple project teams; provided performance reporting and optimization recommendations.
Senior Creative Strategist at Gaba May
May 1, 2016 - April 30, 2020On-site Japanese communications agency providing corporate training and marketing services to international clients; oversaw development of creative concepts and messaging; mentored junior creatives; led campaigns for major clients including Square Enix and H&M.
Education
BA (Hons) Performance at Solent University
January 1, 2007 - January 1, 2010B.A. (Hons) at Solent University
January 1, 2007 - January 1, 2010BA (Hons) Digital Marketing at Solent University
January 1, 2007 - January 1, 2010Qualifications
BA (Hons) Performance
January 1, 2007 - January 1, 2010Industry Experience
Computers & Electronics, Retail, Media & Entertainment, Software & Internet, Professional Services, Education
Experience Level
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