Beginning with preliminary logo scamps, the project progressed through a full suite of visual mock-ups to support client decision-making and refinement.

Following approval, comprehensive brand identity guidelines were developed. The logo required advanced illustrative construction to accurately align with the client’s visual specifications and functional requirements.

Multiple layout variations were produced and optimised for both print production workflows and digital deployment.

Inspiring leaders within the business needed a strong identity that reflected their solid foundations and future prosperity. This conference theming and graphic design project for Barchester Healthcare began with a site visit to Wales, where the client requested a 1920s theme for the conference.

I submitted conceptual sketches for discussion, and we designed additional materials, including special invitations and menus. After making some adjustments, the original idea was brought to life with outstanding results, leading to great client satisfaction.

From the Head of Creative Services:
…by bringing new skills and creativity to the Studio Team. From Barchester Healthcare to Microsoft MSN, your designs have consistently impressed the clients. You’ve become a valued member of The Team. Thank you!

Promoting exceptional tool bags involved combining separate company logos in a balanced branding exercise across print and digital platforms. The goal was to encourage sign-ups for an industry-exclusive VIP club, promoting this union of brands.

What began as a branding exercise was later expanded into email shots, leaflets, web page banners, and even part of a trade show. Clear communication and consistency attracted a significant number of sign-ups.

From the Head of Sales, UK:
“…John was great, easy to communicate with, and completed a first-class job based on the brief.”

Inspiring leaders within the business needed a strong identity that reflected their solid foundations and future prosperity. This conference theming and graphic design project for Barchester Healthcare began with a site visit to Wales, where the client requested a 1920s theme for the conference.

I submitted conceptual sketches for discussion, and we designed additional materials, including special invitations and menus. After making some adjustments, the original idea was brought to life with outstanding results, leading to great client satisfaction.

From the Head of Creative Services:
“…by bringing new skills and creativity to the Studio Team. From Barchester Healthcare to Microsoft MSN, your designs have consistently impressed the clients. You’ve become a valued member of The Team. Thank you!”

An account executive burst into the studio, panicked. His client was stuck in the boardroom, unable to choose a city for their international conference. They wanted to avoid the usual clichés—no Eiffel Tower for Paris or Big Ben for London—and were leaning toward Lisbon, but unsure how to use a defining city icon in the event identity.

I searched Lisbon landmarks and quickly gathered ideas. After a burst of inspiration, I walked into the boardroom with my sketchpad and markers. I listened, then began sketching an interpretation of a key landmark in front of them. Two minutes later, I presented the concept.

Fifteen minutes after that, the client was fully convinced.

What the Account Executive said… 
…by demonstrating your amazing creativity and design skills with WGM. Great to have your support in the meeting, let alone the inspiring concepts you drew up live during the meeting! The client was wowed. Here is to the next 6 months of design work…

Project Overview
“John,” the client began, “I just bought a tired-looking food wagon. I want it rebranded to showcase my new fast-food venture, selling wood-fired pizza and pasta. I’ve heard you’re the designer for the job! Can you help?”

Challenge accepted! I developed a fresh brand design, including a complete visualisation of the rebranded food wagon and supporting marketing materials. This package featured logo design options, a 3-metre roadside banner, a self-standing menu, a menu board, and an A5 flyer for local distribution.

Client Feedback
“We’re right on track with the pizza business after you designed the logos and signage for us! We love the look and it very much suits the trailer to a T!”