I'm a creative and results-driven Social Media Manager with extensive experience developing and executing engaging content strategies for brands. I excel at design and video editing tools, with a keen eye for detail, growth opportunities, and brand consistency across platforms. I integrate analytics to optimize content, manage multi-channel campaigns, and nurture authentic audience connections. I care deeply about the intersection of human behavior and organizational success, which drives my approach to strategy, storytelling, and partnering with founders to build scalable digital ecosystems. I'm hands-on, collaborative, and thrive in fast-paced environments where bold ideas translate into measurable growth.

Rachael Ojo

I'm a creative and results-driven Social Media Manager with extensive experience developing and executing engaging content strategies for brands. I excel at design and video editing tools, with a keen eye for detail, growth opportunities, and brand consistency across platforms. I integrate analytics to optimize content, manage multi-channel campaigns, and nurture authentic audience connections. I care deeply about the intersection of human behavior and organizational success, which drives my approach to strategy, storytelling, and partnering with founders to build scalable digital ecosystems. I'm hands-on, collaborative, and thrive in fast-paced environments where bold ideas translate into measurable growth.

Available to hire

I’m a creative and results-driven Social Media Manager with extensive experience developing and executing engaging content strategies for brands. I excel at design and video editing tools, with a keen eye for detail, growth opportunities, and brand consistency across platforms. I integrate analytics to optimize content, manage multi-channel campaigns, and nurture authentic audience connections.

I care deeply about the intersection of human behavior and organizational success, which drives my approach to strategy, storytelling, and partnering with founders to build scalable digital ecosystems. I’m hands-on, collaborative, and thrive in fast-paced environments where bold ideas translate into measurable growth.

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Language

English
Fluent

Work Experience

Content Creator & Social Media Manager at TripCooks
January 1, 2025 - December 31, 2025
Lead end-to-end digital content and marketing strategy for TripCooks, oversee social media, newsletters, and digital touchpoints and website CMS as the sole in-house marketing lead.
Growth and Strategy Lead at Trip Cooks
January 1, 2025 - January 1, 2026
Led growth and content strategy for a UK-based travel startup; grew Instagram following by over 101%, expanded reach to 7M+ impressions in 4 months through reels, carousels, and community-focused content; managed end-to-end content planning and cross-functional collaboration.
Brand and Event Content Creator at Love and Harmony Event / Etal Event / Pink Nectar / Airt Doc Conference
January 1, 2023 - January 1, 2025
Led brand and event content creation; developed visuals and storytelling for multiple events; built cohesive content calendars; collaborated closely with founders to ensure brand consistency across channels.
Social Media Strategist at Pearly Gate Real Estate
January 1, 2023 - January 1, 2024
Designed and executed social media strategy for a start-up real estate firm; increased engagement and inquiries; managed multi-channel content planning and campaigns.
Content Strategist & Brand Growth Lead at Original Gentlemen Shoes
February 1, 2025 - Present
Directed content strategy and brand growth for a renowned footwear brand; led visuals, copy, and campaigns across social platforms; established a cohesive brand voice and drove growth.
Brand and Event Content Creator at Love and Harmony Event; Etal Event; Pink Nectar; Airdao Conference
January 1, 2023 - January 1, 2025
Provided end-to-end content creation for brand and event coverage, producing live visuals, social assets, and storytelling that aligned with brand identity. Enhanced event reach and engagement across platforms through cohesive narratives and real-time posts.
Content Strategist & Brand Growth Lead at Original Gentlemen's Shoes
February 1, 2025 - Present
Led end-to-end content strategy, design, and marketing across social platforms for a renowned footwear brand. Drove growth, brand visibility, and content operations including SEO considerations, calendar planning, and multi-channel campaigns. Current role since early 2025.
Social Media Manager / Digital Content Marketer at Udemy (Course Instructor)
January 1, 2025 - January 1, 2026
Delivered social media marketing content and campaigns for learners, created course-related posts, and built monthly content calendars to support learner engagement and course visibility.
Growth and Strategy Lead / Social Media Marketing Manager / Digital Content Marketer at Trip Cooks
January 1, 2025 - January 1, 2026
Led end-to-end digital content strategy and growth for a UK-based travel startup. Built and executed social media and content plans across Instagram and digital platforms, creating immersive itineraries and experiences that drove content-led growth. Collaborated with founders on brand voice, produced SEO-optimized captions and educational content, and managed publishing and performance tracking across channels to inform ongoing optimizations.
Content Strategist & Brand Growth Lead at Original Gentlemen Shoes (Renowned Footwear Brand)
February 1, 2025 - Present
Direct partnership with founder on brand growth and digital strategy. Led content research, strategy, and video editing for social media; aligned visuals with brand identity and audience preferences. Grew Instagram reach and engagement, led end-to-end content and campaigns, and shaped brand storytelling across channels.
Brand & Event Content Creator at Love and Harmony Events / Et al Events / Pink Nectar / Airt Dome Conference
January 1, 2023 - December 31, 2025
Created brand and event content, collaborated with founders on brand growth and digital strategy, and produced event coverage across social platforms. Ensured visuals and messaging aligned with brand identity and audience preferences, delivering cohesive storytelling and post-event content for multiple brands and events.

Education

Bachelor of Education (B.Ed) in Guidance and Counseling at University of Lagos
January 1, 2018 - January 1, 2024
B.A. in Guidance and Counselling at University of Lagos
January 1, 2018 - January 1, 2024
Foundations of Digital Marketing at Google Digital Skills for Africa
January 1, 2020 - January 1, 2020
Women Techsters Bootcamp at Women Techsters
January 1, 2024 - January 1, 2024
Soft Skills Training Certification at Jobberman
January 1, 2023 - January 1, 2023
Social Media Marketing Mastery at Udemy
January 1, 2025 - January 1, 2025
AI Agent / AI Automation at Udemy
January 1, 2026 - January 1, 2026
BA Ed Guidance and Counseling at University of Lagos
January 1, 2018 - January 1, 2024
B.A. in Guidance and Counseling at University of Lagos
January 1, 2018 - January 1, 2024
Foundations of Digital Marketing at Google Digital Skills for Africa
January 1, 2020 - January 1, 2020
Women Techsters Bootcamp at Women Techsters
January 1, 2024 - January 1, 2024
Jobberman Soft Skill Training at Jobberman
January 1, 2023 - January 1, 2023
Social Media Marketing Mastery at Udemy
January 1, 2025 - January 1, 2025
AI Agent / AI Automation at Udemy
January 1, 2026 - January 1, 2026

Qualifications

First Class Honours in B.Ed (Guidance and Counseling)
January 1, 2018 - January 1, 2024
Soft Skills Training Certification
January 1, 2023 - April 11, 2026
Social Media Marketing Mastery
January 1, 2025 - April 11, 2026
AI Agent / AI Automation
January 1, 2026 - April 11, 2026
Foundations of Digital Marketing
January 1, 2020 - January 1, 2020
Women Techsters Bootcamp
January 1, 2024 - January 1, 2024
Jobberman Soft Skill Training Certification
January 1, 2023 - December 31, 2023
Foundations of Digital Marketing - Google Digital Skills for Africa
January 1, 2020 - January 1, 2020
Women Techsters Bootcamp
January 1, 2024 - January 1, 2024
AI Agent / AI Automation (Udemy)
January 1, 2026 - January 1, 2026
B.A. in Guidance and Counseling
January 1, 2018 - January 1, 2024
Foundations of Digital Marketing
January 1, 2020 - January 1, 2020
Women Techsters Bootcamp
January 1, 2024 - January 1, 2024
Jobberman Soft Skill Training
January 1, 2023 - January 1, 2023
Social Media Marketing Mastery
January 1, 2025 - January 1, 2025
AI Agent / AI Automation
January 1, 2026 - January 1, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Travel & Hospitality, Retail