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I was born and grew up in Schaffhausen / Feuerthalen ZH, where I spent my school years and discovered my passion for football and snowboarding. I pursued a professional snowboarding career until the age of 25, which led me to take part in the 2014 Olympic Games in Sochi and win the European Championship title in 2010. After sports, I successfully switched to the field of digital marketing and media consulting, where I continuously developed my strategic and analytical skills. I am responsible for the implementation of integrated media strategies across paid, earned and owned media, as well as management and control of media plans (TV, radio, print, digital IO, digital programmatic, social and search SEA/SEO). I actively implement campaigns together with media agencies and analyze digital and classic campaigns for learnings, KPIs, revenue and ROI, planning and implementing optimizations, taking into account relevant direct and indirect factors such as the customer journey in the digital area.…I was born and grew up in Schaffhausen / Feuerthalen ZH, where I spent my school years and discovered my passion for football and snowboarding. I pursued a professional snowboarding career until the age of 25, which led me to take part in the 2014 Olympic Games in Sochi and win the European Championship title in 2010. After sports, I successfully switched to the field of digital marketing and media consulting, where I continuously developed my strategic and analytical skills. I am responsible for the implementation of integrated media strategies across paid, earned and owned media, as well as management and control of media plans (TV, radio, print, digital IO, digital programmatic, social and search SEA/SEO). I actively implement campaigns together with media agencies and analyze digital and classic campaigns for learnings, KPIs, revenue and ROI, planning and implementing optimizations, taking into account relevant direct and indirect factors such as the customer journey in the digital area.

Marvin James

Marketing Consultant, Digital Marketer, Marketing Strategist, +1

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I was born and grew up in Schaffhausen / Feuerthalen ZH, where I spent my school years and discovered my passion for football and snowboarding. I pursued a professional snowboarding career until the age of 25, which led me to take part in the 2014 Olympic Games in Sochi and win the European Championship title in 2010. After sports, I successfully switched to the field of digital marketing and media consulting, where I continuously developed my strategic and analytical skills. I am responsible for the implementation of integrated media strategies across paid, earned and owned media, as well as management and control of media plans (TV, radio, print, digital IO, digital programmatic, social and search SEA/SEO). I actively implement campaigns together with media agencies and analyze digital and classic campaigns for learnings, KPIs, revenue and ROI, planning and implementing optimizations, taking into account relevant direct and indirect factors such as the customer journey in the digital area.…I was born and grew up in Schaffhausen / Feuerthalen ZH, where I spent my school years and discovered my passion for football and snowboarding. I pursued a professional snowboarding career until the age of 25, which led me to take part in the 2014 Olympic Games in Sochi and win the European Championship title in 2010. After sports, I successfully switched to the field of digital marketing and media consulting, where I continuously developed my strategic and analytical skills. I am responsible for the implementation of integrated media strategies across paid, earned and owned media, as well as management and control of media plans (TV, radio, print, digital IO, digital programmatic, social and search SEA/SEO). I actively implement campaigns together with media agencies and analyze digital and classic campaigns for learnings, KPIs, revenue and ROI, planning and implementing optimizations, taking into account relevant direct and indirect factors such as the customer journey in the digital area.

Available to hire

I was born and grew up in Schaffhausen / Feuerthalen ZH, where I spent my school years and discovered my passion for football and snowboarding. I pursued a professional snowboarding career until the age of 25, which led me to take part in the 2014 Olympic Games in Sochi and win the European Championship title in 2010. After sports, I successfully switched to the field of digital marketing and media consulting, where I continuously developed my strategic and analytical skills.

I am responsible for the implementation of integrated media strategies across paid, earned and owned media, as well as management and control of media plans (TV, radio, print, digital IO, digital programmatic, social and search SEA/SEO). I actively implement campaigns together with media agencies and analyze digital and classic campaigns for learnings, KPIs, revenue and ROI, planning and implementing optimizations, taking into account relevant direct and indirect factors such as the customer journey in the digital area.

Skills

Microsoft Office

Google Ads

SEO

Experience Level

Microsoft Office

Expert

Google Ads

Expert

SEO

Expert

Language

German

Fluent

English

Advanced

French

Intermediate

Work Experience

Country Marketing Manager at Coople (Schweiz) AG Zurich

September 1, 2025 - December 1, 2025

• Led the development and execution of integrated B2B and B2C marketing campaigns within the healthcare sector, aligning local market needs with global strategies. • Held end-to-end responsibility for the campaign lifecycle, including concept development, asset creation, activation, performance analysis, and continuous optimization, demonstrating strong analytical and organizational capabilities. • Adapted global marketing strategies to local market conditions and developed market-specific initiatives, showcasing versatility in both strategic and operational brand management.

Media Consultant at Adisfaction Annex AG

November 1, 2023 - August 1, 2024

• Provided holistic client support for key accounts including LGT Bank (Switzerland, Germany, Austria, and Dubai), Stihl, and Schweizer Hagelversicherung. • Developed and executed integrated campaign concepts in close collaboration with internal digital marketing specialists. • Demonstrated extensive expertise in client consulting, media planning, and media buying.

Client Service Manager at IPG Mediabrands

June 1, 2022 - July 31, 2023

• Managed and expanded client relationships for key accounts such as Amazon and Roche Diagnostics, TGV Lyria, Zurich Insurance including the development of tailored annual marketing strategies aligned with specific business objectives. • Provided strategic advisory on GDPR compliance, pixel integration, and customer journey optimization, ensuring data-driven marketing approaches met regulatory requirements. • Developed actionable plans to enhance brand positioning and customer acquisition, based on in-depth market analysis and consumer insights.

Senior Account Manager at Wavemaker (GroupM) - Zürich, Zürich, Schweiz

September 1, 2021 - May 31, 2022

• Developed cross-channel media campaigns and strategic communication plans for leading FMCG and lifestyle brands, including Mondelez (Toblerone, Stimorol, V6, and Philadelphia), MSC Cruises, and Weight Watchers, ensuring consistent brand messaging across all channels. • Executed innovative advertising initiatives, including “media-first” strategies and high-impact placements, to enhance brand awareness and consumer engagement in line with brand guidelines. • Led the creative development and execution of bespoke advertising formats, translating brand vision into impactful marketing solutions.

Marketing Integrated Media Leader at IKEA Switzerland, Spreitenbach

January 1, 2020 - April 1, 2021

• Developed and executed integrated media strategies across paid, earned, and owned channels, including TV, radio, print, programmatic digital, social media, and SEA/SEO, ensuring consistent brand communication. • Managed and optimized cross-channel media plans in alignment with strategic marketing objectives, including effective budget allocation to maximize ROI. • Contributed actively to campaign execution by leveraging expertise in paid social media advertising, content marketing, and brand management to deliver impactful marketing initiatives.

Communication Consultant at Omnicom Media Group

January 1, 2018 - December 31, 2019

• Developed and implemented tailored communication strategies to optimize brand messaging across multiple channels, aligned with business objectives and target audience insights. • Conducted in-depth market analyses to identify audience needs and preferences, deriving actionable recommendations for the design of marketing communication initiatives. • Collaborated with cross-functional teams to create compelling content and marketing materials, leveraging expertise in social media strategy and content marketing to increase engagement and visibility.