Freelance music content creator and social media specialist with 6+ years of experience producing platform-native content for major labels, artists, and music brands. Currently working with RCA UK, 0207 Def Jam, Since '93, Polydor, and Capital at Hype Lab in London — creating and scheduling content across TikTok, Instagram, Facebook, and X for artists including Odumodublvck, Stormzy, SZA, Tyla, and Amie Blu. I understand the distinction between promoting music to fans and promoting a product to a specific user base — having worked across both artist campaigns and app marketing earlier in my career. Experienced in graphic design, short-form video production, branding consistency, and adapting content for diverse audiences across different platforms, regions, and cultural contexts; comfortable researching and tailoring content strategies for markets I'm less familiar with to ensure messaging lands authentically. Proficient in Canva, Adobe Photoshop, Premiere Pro, and CapCut. Available for freelance and short-term project work from 20th May 2026 — self-motivated, organised, and comfortable delivering quality creative work within tight timelines.

The McDonald-Horne

Freelance music content creator and social media specialist with 6+ years of experience producing platform-native content for major labels, artists, and music brands. Currently working with RCA UK, 0207 Def Jam, Since '93, Polydor, and Capital at Hype Lab in London — creating and scheduling content across TikTok, Instagram, Facebook, and X for artists including Odumodublvck, Stormzy, SZA, Tyla, and Amie Blu. I understand the distinction between promoting music to fans and promoting a product to a specific user base — having worked across both artist campaigns and app marketing earlier in my career. Experienced in graphic design, short-form video production, branding consistency, and adapting content for diverse audiences across different platforms, regions, and cultural contexts; comfortable researching and tailoring content strategies for markets I'm less familiar with to ensure messaging lands authentically. Proficient in Canva, Adobe Photoshop, Premiere Pro, and CapCut. Available for freelance and short-term project work from 20th May 2026 — self-motivated, organised, and comfortable delivering quality creative work within tight timelines.

Available to hire

Freelance music content creator and social media specialist with 6+ years of experience producing platform-native content for major labels, artists, and music brands. Currently working with RCA UK, 0207 Def Jam, Since '93, Polydor, and Capital at Hype Lab in London — creating and scheduling content across TikTok, Instagram, Facebook, and X for artists including Odumodublvck, Stormzy, SZA, Tyla, and Amie Blu.

I understand the distinction between promoting music to fans and promoting a product to a specific user base — having worked across both artist campaigns and app marketing earlier in my career. Experienced in graphic design, short-form video production, branding consistency, and adapting content for diverse audiences across different platforms, regions, and cultural contexts; comfortable researching and tailoring content strategies for markets I’m less familiar with to ensure messaging lands authentically. Proficient in Canva, Adobe Photoshop, Premiere Pro, and CapCut. Available for freelance and short-term project work from 20th May 2026 — self-motivated, organised, and comfortable delivering quality creative work within tight timelines.

See more

Language

English
Fluent

Work Experience

Social Media Specialist at Hype Lab
April 1, 2024 - Present
Music social media agency work creating and managing content across TikTok, Instagram, Facebook, and X for RCA UK, 0207 Def Jam, Since '93, Polydor, Capital, StrataSonic Records, Ministry of Sound Club, and Chaos Label. Design and produce graphic assets and short-form video daily; adapt content tone for different artist audiences and markets; led post-release social content strategy for Odumodublvck’s INDUSTRY MACHINE, achieving +38% follower growth, 4.2M organic video views, and a 61% engagement uplift over 6 months; delivered viral moments (e.g., RCA UK TikTok 1.3M views).
Label Manager & Founder at Freewave Records
September 1, 2020 - October 1, 2022
Independent label founder building all visual identity, content, and social media with zero budget; grew artist audience to 6,100 streams across 88 countries in year one; directed music video production and all creative output including artwork, promotional assets, and event materials; developed a consistent branding across Instagram and YouTube.
Digital Marketing Intern at MyBuzz Technologies Ltd
July 1, 2019 - June 1, 2020
Supported social content creation and paid campaigns to drive app downloads and user growth. Created social content and graphic assets to promote app features across Facebook, Twitter, Snapchat, and Google — relevant experience marketing a tech product to specific user audiences.

Education

BA (Hons) Mass Communications at Roehampton University
January 1, 2016 - January 1, 2019
BA (Hons) Mass Communications at Roehampton University
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services