Led paid campaigns (Meta/Google) and produced high-performing content (reels/shorts, carousels, XHS notes, UGC, blogs, emails) to drive brand lift and inquiries. Built collaborations with suppliers/brands for co-branded activations; planned end-to-end launches and partner showcases; managed multi-channel social media and live demos with clear CTAs.

Senior Marketing Executive at Eight Design Pte Ltd

January 1, 2024 - Present

Led private previews and partner activations; guided live demos and Q&A with clear CTAs; planned invite-only events and partner showcases; spearheaded AI-powered content production and GTM launches; built cross-functional partnerships to broaden market reach.

Marketing Manager at Marine Online (Singapore) Pte Ltd

January 1, 2023 - January 1, 2024

Achieved 230,000 followers across brand properties through digital initiatives; led B2B marketing across 8 business units; implemented automation and AI-assisted workflows; developed SOPs for marketing operations; directed cross-channel campaigns including social media, print, email, and sales decks.

Social Media Assistant Manager at Marine Online (Singapore) Pte Ltd

January 1, 2023 - January 1, 2024

Led social media strategy across IG/FB/TikTok/XHS; built an AI-driven content production and workflow; managed 600+ content pieces and 1700+ posts; coordinated vendor partnerships, joint giveaways, and post-event follow-ups; managed 8 business units and stakeholder alignment.

Social Media Executive (Team Leader) at Grab Holdings Inc. (Singapore)

January 1, 2017 - January 1, 2023

Proactively engaged users across social platforms; provided responsive solutions to inquiries; led campaigns and promotions, resulting in promotion to Social Media Executive.

Customer Contact Centre Agent at IKEA Singapore

January 1, 2014 - January 1, 2017

Handled customer inquiries, provided solutions and support; contributed to efficient customer service and satisfaction.