Senior Designer at At Home Group Inc.

Promoted to a full-time position and quickly elevated to a senior designer role. Partnered with planning and strategy, applying analytics to modify digital plans. Developed a branded illustration style for the instructional tips section of site. Assumed a senior production role, designing key day-to-day digital and quick turn projects. Created a consistent icon design style for digital, print and in-store usage.

Established a consistent, branded identity across all site content. Cultivated relationships and served as liaison to key stakeholders of the website. Templatized, homepage and landing page builds for desktop and mobile versions of the site. Instituted guidelines for building out digital content.

Creative Manager/Sr. Art Director at J. C. Penney Company, Inc.

Led efforts on multiple site redesigns, increasing traffic and user engagement. Supervised the weekly production of over 50 digital and print marketing assets. Interpreted event style guides for digital execution and presented to executive leadership. Conducted weekly art reviews with fellow leads to maintain consistency across all channels. Oversaw the production of display and circular advertising by the Bangalore design team.

Sr. Art Director at J. C. Penney Company, Inc.

Selected to lead an internal cross-channel team to streamline workflows and processes. Coordinated efforts to ensure photography ideally portrayed products in digital spaces. Streamlined creative process and managed deadlines for art team. Collaborated with UX and front-end developers for cross-channel marketing campaigns. Conducted brainstorming sessions to develop innovative ideas for essential projects.

Art Director at J. C. Penney Company, Inc.

Hosted training workshops strengthening skills and efficiencies in Adobe Creative Suite. Designed and built interactive experiences for seasonal events and new brand launches. Led a team of contractors to successfully launch an internally run email marketing program. Built marketing e-mail templates for each product division of jcpenney.com. Directed campaign-themed, photo-shoots for the bi-annual gift registry program.