Thitivat Pudtaraarmonerut (Kevin)

Led the development of a current digital marketing stage including analytics, branding, and creative to support Bayer’s digital transformation and engage customers on their preferred digital channels. Provided a comprehensive digital route for touchpoints in the pharmaceutical department, increasing brand awareness and maximizing communication through LINE OA while reducing sales team travel expenses. Established digital guidelines supporting project managers in annual brand planning and created personalized broadcast calendars for targeting healthcare professionals for Bayer PHLINE Official Account. Supported the APEC regional commercial excellence team in setting up instant messaging channels.

Optimised digital platform performance by leveraging customer-centric models to exceed KPIs through data-driven strategies. Successfully launched campaigns throughout Thailand, Malaysia, and Singapore by collaborating with business units in line with regulations and business directions. Coordinated internal teams and external vendors to utilize data-driven insights for launching new digital touchpoints and improving customer experiences. Identified and resolved key customer journey issues.

Monitored corporate website performance and created monthly reports with recommendations for optimization. Implemented personalized strategies on Sitecore, reducing pending cases by 60%. Recommended features during website revamp. Enhanced understanding of insurance customer behaviors, creating suitable customer journeys for diverse groups. Supervised and motivated data platform analysts to ensure timely task completion.