I am a results-driven Digital Marketing Manager with over 8 years of experience in enhancing brand visibility and engagement through data analysis, strategic planning, and optimization of communication channels. I excel in leading cross-functional teams, launching successful campaigns, and delivering measurable results across diverse markets. My expertise lies in customer-centric strategies, digital analytics, and leveraging emerging technologies to meet ambitious goals in dynamic digital environments. Throughout my career, I have successfully managed digital marketing stages including analytics, branding, and creative development in well-known companies, supporting overall digital transformation goals. I am adept at improving communication efficiencies and optimizing digital platform performance, consistently exceeding KPIs through data-driven decisions and collaboration with stakeholders and external partners.

Thitivat Pudtaraarmonerut (Kevin)

I am a results-driven Digital Marketing Manager with over 8 years of experience in enhancing brand visibility and engagement through data analysis, strategic planning, and optimization of communication channels. I excel in leading cross-functional teams, launching successful campaigns, and delivering measurable results across diverse markets. My expertise lies in customer-centric strategies, digital analytics, and leveraging emerging technologies to meet ambitious goals in dynamic digital environments. Throughout my career, I have successfully managed digital marketing stages including analytics, branding, and creative development in well-known companies, supporting overall digital transformation goals. I am adept at improving communication efficiencies and optimizing digital platform performance, consistently exceeding KPIs through data-driven decisions and collaboration with stakeholders and external partners.

Available to hire

I am a results-driven Digital Marketing Manager with over 8 years of experience in enhancing brand visibility and engagement through data analysis, strategic planning, and optimization of communication channels. I excel in leading cross-functional teams, launching successful campaigns, and delivering measurable results across diverse markets. My expertise lies in customer-centric strategies, digital analytics, and leveraging emerging technologies to meet ambitious goals in dynamic digital environments.

Throughout my career, I have successfully managed digital marketing stages including analytics, branding, and creative development in well-known companies, supporting overall digital transformation goals. I am adept at improving communication efficiencies and optimizing digital platform performance, consistently exceeding KPIs through data-driven decisions and collaboration with stakeholders and external partners.

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Language

English
Fluent
Thai
Fluent

Work Experience

Digital Marketing Manager & IMC M at Bayer Thai Co., Ltd.
July 1, 2024 - August 5, 2025
Led the development of a current digital marketing stage including analytics, branding, and creative to support Bayer’s digital transformation and engage customers on their preferred digital channels. Provided a comprehensive digital route for touchpoints in the pharmaceutical department, increasing brand awareness and maximizing communication through LINE OA while reducing sales team travel expenses. Established digital guidelines supporting project managers in annual brand planning and created personalized broadcast calendars for targeting healthcare professionals for Bayer PHLINE Official Account. Supported the APEC regional commercial excellence team in setting up instant messaging channels.
Omnichannel Manager at Sanofi-Aventis (Thailand) Co., Ltd.
September 1, 2022 - August 5, 2025
Optimised digital platform performance by leveraging customer-centric models to exceed KPIs through data-driven strategies. Successfully launched campaigns throughout Thailand, Malaysia, and Singapore by collaborating with business units in line with regulations and business directions. Coordinated internal teams and external vendors to utilize data-driven insights for launching new digital touchpoints and improving customer experiences. Identified and resolved key customer journey issues.
Digital Platform Supervisor (AVP) at Muangthai Life PLC
June 1, 2021 - August 5, 2025
Monitored corporate website performance and created monthly reports with recommendations for optimization. Implemented personalized strategies on Sitecore, reducing pending cases by 60%. Recommended features during website revamp. Enhanced understanding of insurance customer behaviors, creating suitable customer journeys for diverse groups. Supervised and motivated data platform analysts to ensure timely task completion.
Digital Supervisor Analyst at Mirum (Thailand) Co., Ltd.
February 1, 2019 - August 5, 2025
Analyzed clients’ digital touchpoints and proposed improved communication channels using HubSpot platform for integration and synchronized performance. Managed campaign workflows to successfully deliver messages to customers. Utilized Adobe Analytics, Dynamic Tag Manager, Google Analytics, and Google Tag Manager to collect and analyze data, enabling suggestions and recommendations to optimize clients’ digital channels. Monitored social media insights to provide up-to-date status reports.
Senior Market Analyst at Mintel Group Limited
October 1, 2013 - August 5, 2025
Conducted extended research into consumer goods markets in the U.K., U.S. and Western European countries including Denmark, Norway, and Sweden. Expanded industry coverage to include consumer electronics and automotive markets.
Market Analyst at Mintel Group Limited
May 1, 2012 - August 5, 2025
Conducted primary and secondary research into FMCG, financial, and leisure markets. Established contacts with targeted companies and government agencies to obtain information. Analyzed market data to identify critical success factors and recommended key trends. Ensured report submissions met monthly KPI targets.

Education

PGCert International Business Management (IBM) at University of Surrey
September 1, 2013 - September 1, 2014
BA (Hons) 2:2 Business with Computing at University of Hertfordshire
September 1, 2003 - July 1, 2007
AVCE DD Leisure and Recreation at Ursuline College School, Westgate-On-Sea
September 1, 2001 - July 1, 2003

Qualifications

Certified Advanced Google Analytics from Google Academy partner
January 11, 2030 - August 5, 2025

Industry Experience

Healthcare, Consumer Goods, Financial Services, Media & Entertainment, Professional Services